SlideShare a Scribd company logo

[500DISTRO] Going for Global: 5 Guerrilla Tactics When the Slick Stuff Fails

Rebecca Rosenfelt, Growth Product Manager, Airbnb

1 of 34
Download to read offline
Going for Global
5 Guerrilla Tactics When the Slick Stuff Fails
Rebecca Rosenfelt
Airbnb Product Manager, Growth
@rrosenfelt
August 7, 2014
Immaculate growth.
1. Virality
1. Virality
2. SEO
3. Paid Acquisition

Recommended

Event Networking Mania! Carl Landau at SISO 2013
Event Networking Mania! Carl Landau at SISO 2013Event Networking Mania! Carl Landau at SISO 2013
Event Networking Mania! Carl Landau at SISO 2013Robyn Ireland
 
Ron Cooper - Messin' With the Media
Ron Cooper - Messin' With the MediaRon Cooper - Messin' With the Media
Ron Cooper - Messin' With the MediaIABC Louisville
 
All-In Crowdfunding Burst
All-In Crowdfunding BurstAll-In Crowdfunding Burst
All-In Crowdfunding BurstAshley Budd
 
Community Managers to die for - Social Media Week Berlin 2013
Community Managers to die for - Social Media Week Berlin 2013Community Managers to die for - Social Media Week Berlin 2013
Community Managers to die for - Social Media Week Berlin 2013ZoobeApp
 
Leadership statistics – London Business School BSR
Leadership statistics – London Business School BSRLeadership statistics – London Business School BSR
Leadership statistics – London Business School BSRLondon Business School
 
Benefits of LED Lighting
Benefits of LED LightingBenefits of LED Lighting
Benefits of LED LightingBulbs.com
 
Getting Serious About Carbon Pricing: Putting a Price on Carbon #priceoncarbon
Getting Serious About Carbon Pricing: Putting a Price on Carbon #priceoncarbonGetting Serious About Carbon Pricing: Putting a Price on Carbon #priceoncarbon
Getting Serious About Carbon Pricing: Putting a Price on Carbon #priceoncarbonWorld Resources Institute (WRI)
 
Javascript State of the Union 2015 - English
Javascript State of the Union 2015 - EnglishJavascript State of the Union 2015 - English
Javascript State of the Union 2015 - EnglishHuge
 

More Related Content

Viewers also liked

The Impact of Data in the Oil and Gas Industry
The Impact of Data in the Oil and Gas IndustryThe Impact of Data in the Oil and Gas Industry
The Impact of Data in the Oil and Gas IndustryNetApp
 
How to use your CRM for upselling and cross-selling
How to use your CRM for upselling and cross-sellingHow to use your CRM for upselling and cross-selling
How to use your CRM for upselling and cross-sellingRedspire Ltd
 
How Volkswagen Mocked Corporate Social Responsibility: “Diesel Gate” Outs Sus...
How Volkswagen Mocked Corporate Social Responsibility: “Diesel Gate” Outs Sus...How Volkswagen Mocked Corporate Social Responsibility: “Diesel Gate” Outs Sus...
How Volkswagen Mocked Corporate Social Responsibility: “Diesel Gate” Outs Sus...Sage HR
 
Bigger Than a Numbers Story
Bigger Than a Numbers StoryBigger Than a Numbers Story
Bigger Than a Numbers StoryYelp
 
Public Rooftop Revolution: Putting the Solar Shine on City Buildings
Public Rooftop Revolution: Putting the Solar Shine on City BuildingsPublic Rooftop Revolution: Putting the Solar Shine on City Buildings
Public Rooftop Revolution: Putting the Solar Shine on City BuildingsJohn Farrell
 
HR Gurus A-Z List: Revisiting the Current Industry Experts for Q4 2017
HR Gurus A-Z List: Revisiting the Current Industry Experts for Q4 2017HR Gurus A-Z List: Revisiting the Current Industry Experts for Q4 2017
HR Gurus A-Z List: Revisiting the Current Industry Experts for Q4 2017Sage HR
 
100% Renewable Energy by 2050: Fact or Fantasy
100% Renewable Energy by 2050: Fact or Fantasy100% Renewable Energy by 2050: Fact or Fantasy
100% Renewable Energy by 2050: Fact or FantasyJohn Farrell
 
The Future of Real-Time in Spark
The Future of Real-Time in SparkThe Future of Real-Time in Spark
The Future of Real-Time in SparkReynold Xin
 
Consumer Driven Contracts and Your Microservice Architecture
Consumer Driven Contracts and Your Microservice ArchitectureConsumer Driven Contracts and Your Microservice Architecture
Consumer Driven Contracts and Your Microservice ArchitectureMarcin Grzejszczak
 
The Wealthfront Equity Plan (Stanford GSB, March 2016)
The Wealthfront Equity Plan (Stanford GSB, March 2016)The Wealthfront Equity Plan (Stanford GSB, March 2016)
The Wealthfront Equity Plan (Stanford GSB, March 2016)Adam Nash
 
The State of Sales & Marketing at the 50 Fastest-Growing B2B Companies
The State of Sales & Marketing at the 50 Fastest-Growing B2B CompaniesThe State of Sales & Marketing at the 50 Fastest-Growing B2B Companies
The State of Sales & Marketing at the 50 Fastest-Growing B2B CompaniesMattermark
 
From Idea to Execution: Spotify's Discover Weekly
From Idea to Execution: Spotify's Discover WeeklyFrom Idea to Execution: Spotify's Discover Weekly
From Idea to Execution: Spotify's Discover WeeklyChris Johnson
 
Solve for X with AI: a VC view of the Machine Learning & AI landscape
Solve for X with AI: a VC view of the Machine Learning & AI landscapeSolve for X with AI: a VC view of the Machine Learning & AI landscape
Solve for X with AI: a VC view of the Machine Learning & AI landscapeEd Fernandez
 
The Future of Everything
The Future of EverythingThe Future of Everything
The Future of EverythingCharbel Zeaiter
 
7 Proven Strategies to Maximize Twitter for Your Business
7 Proven Strategies to Maximize Twitter for Your Business7 Proven Strategies to Maximize Twitter for Your Business
7 Proven Strategies to Maximize Twitter for Your BusinessDave Kerpen
 

Viewers also liked (16)

The Impact of Data in the Oil and Gas Industry
The Impact of Data in the Oil and Gas IndustryThe Impact of Data in the Oil and Gas Industry
The Impact of Data in the Oil and Gas Industry
 
How to use your CRM for upselling and cross-selling
How to use your CRM for upselling and cross-sellingHow to use your CRM for upselling and cross-selling
How to use your CRM for upselling and cross-selling
 
Prezi v sway
Prezi v swayPrezi v sway
Prezi v sway
 
How Volkswagen Mocked Corporate Social Responsibility: “Diesel Gate” Outs Sus...
How Volkswagen Mocked Corporate Social Responsibility: “Diesel Gate” Outs Sus...How Volkswagen Mocked Corporate Social Responsibility: “Diesel Gate” Outs Sus...
How Volkswagen Mocked Corporate Social Responsibility: “Diesel Gate” Outs Sus...
 
Bigger Than a Numbers Story
Bigger Than a Numbers StoryBigger Than a Numbers Story
Bigger Than a Numbers Story
 
Public Rooftop Revolution: Putting the Solar Shine on City Buildings
Public Rooftop Revolution: Putting the Solar Shine on City BuildingsPublic Rooftop Revolution: Putting the Solar Shine on City Buildings
Public Rooftop Revolution: Putting the Solar Shine on City Buildings
 
HR Gurus A-Z List: Revisiting the Current Industry Experts for Q4 2017
HR Gurus A-Z List: Revisiting the Current Industry Experts for Q4 2017HR Gurus A-Z List: Revisiting the Current Industry Experts for Q4 2017
HR Gurus A-Z List: Revisiting the Current Industry Experts for Q4 2017
 
100% Renewable Energy by 2050: Fact or Fantasy
100% Renewable Energy by 2050: Fact or Fantasy100% Renewable Energy by 2050: Fact or Fantasy
100% Renewable Energy by 2050: Fact or Fantasy
 
The Future of Real-Time in Spark
The Future of Real-Time in SparkThe Future of Real-Time in Spark
The Future of Real-Time in Spark
 
Consumer Driven Contracts and Your Microservice Architecture
Consumer Driven Contracts and Your Microservice ArchitectureConsumer Driven Contracts and Your Microservice Architecture
Consumer Driven Contracts and Your Microservice Architecture
 
The Wealthfront Equity Plan (Stanford GSB, March 2016)
The Wealthfront Equity Plan (Stanford GSB, March 2016)The Wealthfront Equity Plan (Stanford GSB, March 2016)
The Wealthfront Equity Plan (Stanford GSB, March 2016)
 
The State of Sales & Marketing at the 50 Fastest-Growing B2B Companies
The State of Sales & Marketing at the 50 Fastest-Growing B2B CompaniesThe State of Sales & Marketing at the 50 Fastest-Growing B2B Companies
The State of Sales & Marketing at the 50 Fastest-Growing B2B Companies
 
From Idea to Execution: Spotify's Discover Weekly
From Idea to Execution: Spotify's Discover WeeklyFrom Idea to Execution: Spotify's Discover Weekly
From Idea to Execution: Spotify's Discover Weekly
 
Solve for X with AI: a VC view of the Machine Learning & AI landscape
Solve for X with AI: a VC view of the Machine Learning & AI landscapeSolve for X with AI: a VC view of the Machine Learning & AI landscape
Solve for X with AI: a VC view of the Machine Learning & AI landscape
 
The Future of Everything
The Future of EverythingThe Future of Everything
The Future of Everything
 
7 Proven Strategies to Maximize Twitter for Your Business
7 Proven Strategies to Maximize Twitter for Your Business7 Proven Strategies to Maximize Twitter for Your Business
7 Proven Strategies to Maximize Twitter for Your Business
 

Similar to [500DISTRO] Going for Global: 5 Guerrilla Tactics When the Slick Stuff Fails

A Small Group of Thoughtful, Committed [plone] People
A Small Group of Thoughtful, Committed [plone] PeopleA Small Group of Thoughtful, Committed [plone] People
A Small Group of Thoughtful, Committed [plone] PeopleElizabeth Leddy
 
2012 marlc-social media-virtualmeeting-videochat
2012 marlc-social media-virtualmeeting-videochat2012 marlc-social media-virtualmeeting-videochat
2012 marlc-social media-virtualmeeting-videochatNEA
 
Trends of the Cannes Festival
Trends of the Cannes FestivalTrends of the Cannes Festival
Trends of the Cannes FestivalGRAPE
 
Developers, get off the couch and contribute!
Developers, get off the couch and contribute!Developers, get off the couch and contribute!
Developers, get off the couch and contribute!CI&T
 
Using technology to reach your audience
Using technology to reach your audienceUsing technology to reach your audience
Using technology to reach your audienceBig Lottery Fund
 
Darragh Doyle The Business of Fun AOIFE presentation
Darragh Doyle The Business of Fun AOIFE presentationDarragh Doyle The Business of Fun AOIFE presentation
Darragh Doyle The Business of Fun AOIFE presentationAOIFE
 
Ldb PRISM_maria teresa salvati sl directors handbook 2014
Ldb PRISM_maria teresa salvati sl directors handbook 2014Ldb PRISM_maria teresa salvati sl directors handbook 2014
Ldb PRISM_maria teresa salvati sl directors handbook 2014laboratoridalbasso
 
Data for good israel - Meetup #3
Data for good israel - Meetup #3Data for good israel - Meetup #3
Data for good israel - Meetup #3Jérémy ATIA
 
Business Models & the RFP Process
Business Models & the RFP ProcessBusiness Models & the RFP Process
Business Models & the RFP ProcessMandySmithSF
 
REIQ Digital Twin Workbook
REIQ Digital Twin WorkbookREIQ Digital Twin Workbook
REIQ Digital Twin WorkbookPeter Brewer
 
Next Radio Presentation: Bootstrapping a Brand
Next Radio Presentation: Bootstrapping a BrandNext Radio Presentation: Bootstrapping a Brand
Next Radio Presentation: Bootstrapping a BrandMatt Deegan
 
Geeks Gone Global Journey to Sankalp Africa Press and Sponsorship Kit
Geeks Gone Global Journey to Sankalp Africa Press and Sponsorship KitGeeks Gone Global Journey to Sankalp Africa Press and Sponsorship Kit
Geeks Gone Global Journey to Sankalp Africa Press and Sponsorship KitGeeks Gone Global
 
Geeks Gone Global Journey to Sankalp Africa Press sponsor-package
Geeks Gone Global Journey to Sankalp Africa Press sponsor-packageGeeks Gone Global Journey to Sankalp Africa Press sponsor-package
Geeks Gone Global Journey to Sankalp Africa Press sponsor-packageFaruq Hunter
 
Engaging Events: Easy Ways and Green Suggestions To Connect Virtual and Natu...
Engaging  Events: Easy Ways and Green Suggestions To Connect Virtual and Natu...Engaging  Events: Easy Ways and Green Suggestions To Connect Virtual and Natu...
Engaging Events: Easy Ways and Green Suggestions To Connect Virtual and Natu...ron mader
 
Are Your Grassroots Efforts Generating Enough Buzz?
Are Your Grassroots Efforts Generating Enough Buzz?Are Your Grassroots Efforts Generating Enough Buzz?
Are Your Grassroots Efforts Generating Enough Buzz?Cision
 
Social Media Marketing and Golf
Social Media Marketing and Golf Social Media Marketing and Golf
Social Media Marketing and Golf Bad Rhino Inc
 
Fote2010 - Asset Tagged
Fote2010 - Asset TaggedFote2010 - Asset Tagged
Fote2010 - Asset TaggedMiles Metcalfe
 
Drupal - Changing the Web by Connecting Open Minds - DrupalCamp North 2015
Drupal - Changing the Web by Connecting Open Minds - DrupalCamp North 2015Drupal - Changing the Web by Connecting Open Minds - DrupalCamp North 2015
Drupal - Changing the Web by Connecting Open Minds - DrupalCamp North 2015dasjo
 

Similar to [500DISTRO] Going for Global: 5 Guerrilla Tactics When the Slick Stuff Fails (20)

A Small Group of Thoughtful, Committed [plone] People
A Small Group of Thoughtful, Committed [plone] PeopleA Small Group of Thoughtful, Committed [plone] People
A Small Group of Thoughtful, Committed [plone] People
 
2012 marlc-social media-virtualmeeting-videochat
2012 marlc-social media-virtualmeeting-videochat2012 marlc-social media-virtualmeeting-videochat
2012 marlc-social media-virtualmeeting-videochat
 
Trends of the Cannes Festival
Trends of the Cannes FestivalTrends of the Cannes Festival
Trends of the Cannes Festival
 
Developers, get off the couch and contribute!
Developers, get off the couch and contribute!Developers, get off the couch and contribute!
Developers, get off the couch and contribute!
 
Using technology to reach your audience
Using technology to reach your audienceUsing technology to reach your audience
Using technology to reach your audience
 
Darragh Doyle The Business of Fun AOIFE presentation
Darragh Doyle The Business of Fun AOIFE presentationDarragh Doyle The Business of Fun AOIFE presentation
Darragh Doyle The Business of Fun AOIFE presentation
 
Ldb PRISM_maria teresa salvati sl directors handbook 2014
Ldb PRISM_maria teresa salvati sl directors handbook 2014Ldb PRISM_maria teresa salvati sl directors handbook 2014
Ldb PRISM_maria teresa salvati sl directors handbook 2014
 
Data for good israel - Meetup #3
Data for good israel - Meetup #3Data for good israel - Meetup #3
Data for good israel - Meetup #3
 
Business Models & the RFP Process
Business Models & the RFP ProcessBusiness Models & the RFP Process
Business Models & the RFP Process
 
REIQ Digital Twin Workbook
REIQ Digital Twin WorkbookREIQ Digital Twin Workbook
REIQ Digital Twin Workbook
 
Penny Reeh
Penny ReehPenny Reeh
Penny Reeh
 
Next Radio Presentation: Bootstrapping a Brand
Next Radio Presentation: Bootstrapping a BrandNext Radio Presentation: Bootstrapping a Brand
Next Radio Presentation: Bootstrapping a Brand
 
Geeks Gone Global Journey to Sankalp Africa Press and Sponsorship Kit
Geeks Gone Global Journey to Sankalp Africa Press and Sponsorship KitGeeks Gone Global Journey to Sankalp Africa Press and Sponsorship Kit
Geeks Gone Global Journey to Sankalp Africa Press and Sponsorship Kit
 
Geeks Gone Global Journey to Sankalp Africa Press sponsor-package
Geeks Gone Global Journey to Sankalp Africa Press sponsor-packageGeeks Gone Global Journey to Sankalp Africa Press sponsor-package
Geeks Gone Global Journey to Sankalp Africa Press sponsor-package
 
Engaging Events: Easy Ways and Green Suggestions To Connect Virtual and Natu...
Engaging  Events: Easy Ways and Green Suggestions To Connect Virtual and Natu...Engaging  Events: Easy Ways and Green Suggestions To Connect Virtual and Natu...
Engaging Events: Easy Ways and Green Suggestions To Connect Virtual and Natu...
 
Are Your Grassroots Efforts Generating Enough Buzz?
Are Your Grassroots Efforts Generating Enough Buzz?Are Your Grassroots Efforts Generating Enough Buzz?
Are Your Grassroots Efforts Generating Enough Buzz?
 
Am i as smart as my smartphone pdf
Am i as smart as my smartphone pdfAm i as smart as my smartphone pdf
Am i as smart as my smartphone pdf
 
Social Media Marketing and Golf
Social Media Marketing and Golf Social Media Marketing and Golf
Social Media Marketing and Golf
 
Fote2010 - Asset Tagged
Fote2010 - Asset TaggedFote2010 - Asset Tagged
Fote2010 - Asset Tagged
 
Drupal - Changing the Web by Connecting Open Minds - DrupalCamp North 2015
Drupal - Changing the Web by Connecting Open Minds - DrupalCamp North 2015Drupal - Changing the Web by Connecting Open Minds - DrupalCamp North 2015
Drupal - Changing the Web by Connecting Open Minds - DrupalCamp North 2015
 

More from 500 Startups (20)

Get on Board
Get on BoardGet on Board
Get on Board
 
Connected Analytics
Connected AnalyticsConnected Analytics
Connected Analytics
 
Sira Medical
Sira MedicalSira Medical
Sira Medical
 
The Atlas
The AtlasThe Atlas
The Atlas
 
Trash Warrior
Trash WarriorTrash Warrior
Trash Warrior
 
Thematic
ThematicThematic
Thematic
 
Shiplyst
ShiplystShiplyst
Shiplyst
 
Renetec
RenetecRenetec
Renetec
 
Predina
PredinaPredina
Predina
 
Pluto
PlutoPluto
Pluto
 
Plant an App
Plant an AppPlant an App
Plant an App
 
Pilota
PilotaPilota
Pilota
 
Mero Technologies
Mero TechnologiesMero Technologies
Mero Technologies
 
Omnitron Sensors
Omnitron SensorsOmnitron Sensors
Omnitron Sensors
 
Juked
JukedJuked
Juked
 
GamerzClass
GamerzClassGamerzClass
GamerzClass
 
eino
einoeino
eino
 
Cenos
CenosCenos
Cenos
 
Bliinx
BliinxBliinx
Bliinx
 
Butlr
ButlrButlr
Butlr
 

Recently uploaded

DNS-OARC 42: Is the DNS ready for IPv6? presentation by Geoff Huston
DNS-OARC 42: Is the DNS ready for IPv6? presentation by Geoff HustonDNS-OARC 42: Is the DNS ready for IPv6? presentation by Geoff Huston
DNS-OARC 42: Is the DNS ready for IPv6? presentation by Geoff HustonAPNIC
 
WAN-IFRA: World Press Trends Outlook 2023-2024
WAN-IFRA: World Press Trends Outlook 2023-2024WAN-IFRA: World Press Trends Outlook 2023-2024
WAN-IFRA: World Press Trends Outlook 2023-2024Damian Radcliffe
 
ConFoo 2024 - Sylius 2.0, top-notch eCommerce for customizable solution
ConFoo 2024 - Sylius 2.0, top-notch eCommerce for customizable solutionConFoo 2024 - Sylius 2.0, top-notch eCommerce for customizable solution
ConFoo 2024 - Sylius 2.0, top-notch eCommerce for customizable solutionŁukasz Chruściel
 
Biometrics Technology Intresting PPT
Biometrics Technology Intresting PPTBiometrics Technology Intresting PPT
Biometrics Technology Intresting PPTPraveenKumarThota7
 
Elevate Your Business: Unleashing Collaboration and Efficiency through Expert...
Elevate Your Business: Unleashing Collaboration and Efficiency through Expert...Elevate Your Business: Unleashing Collaboration and Efficiency through Expert...
Elevate Your Business: Unleashing Collaboration and Efficiency through Expert...Prometix Pty Ltd
 
Information Technology Project to Create a Business
Information Technology Project to Create a BusinessInformation Technology Project to Create a Business
Information Technology Project to Create a Businessmbowl010
 
NANOG 90: 'BGP in 2023' presented by Geoff Huston
NANOG 90: 'BGP in 2023' presented by Geoff HustonNANOG 90: 'BGP in 2023' presented by Geoff Huston
NANOG 90: 'BGP in 2023' presented by Geoff HustonAPNIC
 
Seagate HDD Firmware Repair Tool Datasheet 2024
Seagate HDD Firmware Repair Tool Datasheet 2024Seagate HDD Firmware Repair Tool Datasheet 2024
Seagate HDD Firmware Repair Tool Datasheet 2024Dolphin Data Lab
 
ConFoo 2024 - Need for Speed: Removing speed bumps in API Projects
ConFoo 2024  - Need for Speed: Removing speed bumps in API ProjectsConFoo 2024  - Need for Speed: Removing speed bumps in API Projects
ConFoo 2024 - Need for Speed: Removing speed bumps in API ProjectsŁukasz Chruściel
 
Reactive programming with Spring Webflux.pptx
Reactive programming with Spring Webflux.pptxReactive programming with Spring Webflux.pptx
Reactive programming with Spring Webflux.pptxJoão Esperancinha
 

Recently uploaded (10)

DNS-OARC 42: Is the DNS ready for IPv6? presentation by Geoff Huston
DNS-OARC 42: Is the DNS ready for IPv6? presentation by Geoff HustonDNS-OARC 42: Is the DNS ready for IPv6? presentation by Geoff Huston
DNS-OARC 42: Is the DNS ready for IPv6? presentation by Geoff Huston
 
WAN-IFRA: World Press Trends Outlook 2023-2024
WAN-IFRA: World Press Trends Outlook 2023-2024WAN-IFRA: World Press Trends Outlook 2023-2024
WAN-IFRA: World Press Trends Outlook 2023-2024
 
ConFoo 2024 - Sylius 2.0, top-notch eCommerce for customizable solution
ConFoo 2024 - Sylius 2.0, top-notch eCommerce for customizable solutionConFoo 2024 - Sylius 2.0, top-notch eCommerce for customizable solution
ConFoo 2024 - Sylius 2.0, top-notch eCommerce for customizable solution
 
Biometrics Technology Intresting PPT
Biometrics Technology Intresting PPTBiometrics Technology Intresting PPT
Biometrics Technology Intresting PPT
 
Elevate Your Business: Unleashing Collaboration and Efficiency through Expert...
Elevate Your Business: Unleashing Collaboration and Efficiency through Expert...Elevate Your Business: Unleashing Collaboration and Efficiency through Expert...
Elevate Your Business: Unleashing Collaboration and Efficiency through Expert...
 
Information Technology Project to Create a Business
Information Technology Project to Create a BusinessInformation Technology Project to Create a Business
Information Technology Project to Create a Business
 
NANOG 90: 'BGP in 2023' presented by Geoff Huston
NANOG 90: 'BGP in 2023' presented by Geoff HustonNANOG 90: 'BGP in 2023' presented by Geoff Huston
NANOG 90: 'BGP in 2023' presented by Geoff Huston
 
Seagate HDD Firmware Repair Tool Datasheet 2024
Seagate HDD Firmware Repair Tool Datasheet 2024Seagate HDD Firmware Repair Tool Datasheet 2024
Seagate HDD Firmware Repair Tool Datasheet 2024
 
ConFoo 2024 - Need for Speed: Removing speed bumps in API Projects
ConFoo 2024  - Need for Speed: Removing speed bumps in API ProjectsConFoo 2024  - Need for Speed: Removing speed bumps in API Projects
ConFoo 2024 - Need for Speed: Removing speed bumps in API Projects
 
Reactive programming with Spring Webflux.pptx
Reactive programming with Spring Webflux.pptxReactive programming with Spring Webflux.pptx
Reactive programming with Spring Webflux.pptx
 

[500DISTRO] Going for Global: 5 Guerrilla Tactics When the Slick Stuff Fails