Event Management falls under the mass umbrella of Public Relations. In this presentation, the process of creating, planning and executing a successful event that will bring attention to the media will be discussed.

1. 7
BASIC STEPS TO
SUCCESSFUL
EVENT MANAGEMENT
Student Edition

2. Hello!
I am Grace Kim,
and I believe that Event
Management falls under the mass
umbrella of Public Relations. In this
presentation, I will be discussing the

3. “Productivity is never an accident. It is always the
result of a commitment to excellence, intelligent
planning, and focused effort.” -Paul J. Meyer,
Author and Founder of Success Motivation Institute

4. “Alone we can do so little; together we
can do so much.”
Helen Keller
1
TEAM FORMATION

5. ➜ Form a team of like-minded individuals with
various talents (marketing, business, public
relations, design, photography, administration,
etc.)
➜Establish roles in responsibility and leadership.
➜ Keep in mind the team dynamics. A team that
works well together can accomplish plenty.
➜ Communication is key. Establish rapport with
each other.
➜ Understand the strengths and weaknesses of
each team member.
TEAM FORMATION

6. Excellent team
management is one of the
determining factors to a
successful event.

7. 2
IDENTIFICATION
OF BRAND

8. ➜ Identify your brand.
○ Create logos, mission statements, purpose
and content.
○ Build a digital media kit.
➜Establish your identity as an organization, event,
conference, etc. on social media and/or website.
➜You need to know what you’re all about, before
sharing about it with others.
IDENTIFICATION OF BRAND

9. Digital
Establish your brand
presence digitally.
Open up platforms,
such as Facebook,
Twitter and Instagram.
This avenue gives
accessibility to the
media and your target
audiences.
IDENTIFICATION OF BRAND
Print
Make sure to have print
material on hand. It’s
important to have
necessary material,
such as posters,
pamphlets, business
cards, etc.

10. 3
BRAINSTORMING
OF MESSAGE

11. Let this be a creative process, where
big and small ideas can come into
play. Open your mind to different
possibilities!

12. ➜ Brainstorm, brainstorm, brainstorm!
○ Consider creative and tactical ways to take
your branding/event to the next step.
○ Pick each other’s brains. Challenge each
other. Ask questions.
➜Take notes.
➜Pick out best ideas at the end of your session
and dissect them together.
○ Keep brainstorming!
BRAINSTORMING OF MESSAGE

13. Bad
Disregard ideas - If
anything, dissect it. See
what can come out of
it.
Settle. - No, don’t
settle. Think big. Think
innovatively.
Good vs. Bad
Brainstorming
Good
No idea is absolutely a
stupid idea. Cooperate
with one another.
Challenge each other to
think one step ahead,
and consider various
options.

14. 4
PLAN
CONSTRUCTION

15. PLAN CONSTRUCTION
Ideas
Use the
ideas from
your
brainstormi
ng session.
This is the
process
where you
bring it to
Planning
Determine the
sequence of your
strategies and
tactics.
Pull those notes
together, and start
an action plan.
Assign roles and
duties to your team
members.
Preparation
Now that
the roles
and duties
are
assigned,
it’s time to
start
preparing
and get the

16. 5
SCHEDULING

17. Timing is everything. Avoid
procrastination!

18. ➜Create a schedule to get all the assignments
and tasks done in a timely manner.
○ The schedule should be programmed to be
accessible for all members of the team.
○ Have a designated person to send out
deadline reminders and to check up on the
progress of the work periodically.
➜Continually communicate with the team.
○ When you are falling behind, still
communicate.
SCHEDULING

19. 6
EXECUTION

21. THE EXECUTION PROCESS
Assignments should be done and
processed by each member of the team.
Keep track of responses and results of the
completed assignments.
If every task was tracked accordingly, the
execution process should be smooth, but
it’s important to keep staying on top of it.

22. 7
DIAGNOSIS

23. This last step should be a time of
reflection, discussion and evaluation.
Review all of the feedback received
from the public and the media. Be
open-minded to all the lessons!

24. ➜ Time to review, discuss and evaluate the
executed event.
➜Here are some questions you can ask yourself
and the rest of the team:
○ Overall, how did we do?
○ How was our event successful?
○ Did we successfully attract the media?
○ Did people know about our organization
fairly well prior to the event?
○ What are some improvements that can be
made?
➜Take time to put together the closing proposal,
and take notes for next time!
DIAGNOSIS

25. “Whatever you do, do it well. Do it so well that when
people see you do it they will want to come back and
see you do it again and they will want to bring
others and show them how well you do what you
do.” - Walt Disney

26. Thanks!
As a Public Relations major
at Biola University, I’ve been
equipped to produce public
relations campaigns,
monitor and analyze social
media, coordinate events