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Toronto, June 6-7 2016
Designing IBM Verse
Led Us to a #NewWayToWork
Jennifer Heins
User Experience Designer
IBM
IBM Design Thinking
Principles
See problems and solutions from a new viewpoint.
IBM Verse
#newwaytowork
Principles
See problems and solutions from a new viewpoint.
Focus on user outcomes
…a clear sense of where to focus

the time you have.
…an easy way to collaborate with the
people that matter to you most.


…a way to take back control of your day.
Principles
See problems and solutions from a new viewpoint.
Multidisciplinary teams
➤ Offering Managers, Designers, and
Developers
➤ Distributed around the world
➤ We needed to…
➤ Focus on outcomes and not features
➤ Work as one team
➤ Empathize with user’s, not ourselves
Teaming and action
➤ Work face-to-face
➤ Respect the expertise of others and
their contributions; breakdown hierarchy
➤ Build trust and be accountable to each
other; co-own
➤ Establish a clear vision that everyone
understands
Watch out for these pitfalls
➤ Not understanding or respecting
everyone’s role and contributions
➤ Shifting direction based on one person’s
opinion
➤ Lack of transparency between decision
makers and creators
Principles
See problems and solutions from a new viewpoint.
➤ Know the outcomes and carry them
around with you
➤ Small teams that own the success of each
outcome
➤ Observe, Reflect, Make, Observe, Reflect,
Make…
➤ Don’t focus on perfect, release outcomes
as experiments
Relentless reinvention
Focus the time you have
People that matter the most
Take control of your day
Rinse and Repeat
Pulling it all together
Focus the time you
have
People that matter the
most
Take control of your
day
Pulling it all together everywhere
Focus the time you
have
Control your schedule
Focus on important
people
Analytics and continuous delivery give us
the opportunity to learn, innovate, and
improve
Where do we go from here
Leverage insights and cognitive
…help me focus on actions by blocking my
schedule.
…help me keep people that matter happy
by prioritizing their needs, so I can take
action sooner.
…help me be prepared for the right
meetings, so that I can complete tasks and
meet the needs of my team.
+
+
+
PLATINUM & SPOTLIGHT SPONSORS
GOLD SPONSORS
SILVER SPONSORS
BRONZE SPONSORS

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How Designing IBM Verse Led Us to a New Way to Work

  • 1. Toronto, June 6-7 2016 Designing IBM Verse Led Us to a #NewWayToWork Jennifer Heins User Experience Designer IBM
  • 3. Principles See problems and solutions from a new viewpoint.
  • 5. Principles See problems and solutions from a new viewpoint.
  • 6. Focus on user outcomes …a clear sense of where to focus
 the time you have. …an easy way to collaborate with the people that matter to you most. 
 …a way to take back control of your day.
  • 7. Principles See problems and solutions from a new viewpoint.
  • 8. Multidisciplinary teams ➤ Offering Managers, Designers, and Developers ➤ Distributed around the world ➤ We needed to… ➤ Focus on outcomes and not features ➤ Work as one team ➤ Empathize with user’s, not ourselves
  • 9. Teaming and action ➤ Work face-to-face ➤ Respect the expertise of others and their contributions; breakdown hierarchy ➤ Build trust and be accountable to each other; co-own ➤ Establish a clear vision that everyone understands
  • 10. Watch out for these pitfalls ➤ Not understanding or respecting everyone’s role and contributions ➤ Shifting direction based on one person’s opinion ➤ Lack of transparency between decision makers and creators
  • 11. Principles See problems and solutions from a new viewpoint.
  • 12. ➤ Know the outcomes and carry them around with you ➤ Small teams that own the success of each outcome ➤ Observe, Reflect, Make, Observe, Reflect, Make… ➤ Don’t focus on perfect, release outcomes as experiments Relentless reinvention
  • 13. Focus the time you have
  • 14. People that matter the most
  • 15. Take control of your day
  • 17. Pulling it all together Focus the time you have People that matter the most Take control of your day
  • 18. Pulling it all together everywhere Focus the time you have Control your schedule Focus on important people
  • 19. Analytics and continuous delivery give us the opportunity to learn, innovate, and improve Where do we go from here
  • 20. Leverage insights and cognitive …help me focus on actions by blocking my schedule. …help me keep people that matter happy by prioritizing their needs, so I can take action sooner. …help me be prepared for the right meetings, so that I can complete tasks and meet the needs of my team. + + +
  • 21.
  • 22. PLATINUM & SPOTLIGHT SPONSORS GOLD SPONSORS SILVER SPONSORS BRONZE SPONSORS