1. Who would be the audience for your media
product?
2.
3.
4. I decided that my target audience would be females who are
excited and interested in alternative music as I felt they do
not have a magazine which is tailored to them as most indie
magazines are targeted to males and in my opinion lack a
feminine vibe which females would be drawn towards. I
researched on UK tribes to find the group which I think my
target audience would likely be from.
From the 5 groups - ‘Alternative’, ‘mainstream’, ‘leading
edge’, ‘urban’, and ‘aspirant’, I decided that a subgroup from
the alternative category would most likely be a good target
audience for my magazine. On the website it describes how
‘’Alternative Tribes are passionate about music, sharing an
appreciation for live music, independent record shops and
grass roots talents’’. Therefore I think that this would be the
perfect group to target my magazine at because I want my
target audience to be passionate about alternative music so
they’re excited to buy my magazine. There are a number of
subgroups in every group for example ‘young alts’. I think
young alts would be ideal for my magazine because they love
indie music.
I also think elements of people from the group ‘Aspirant’ such as ‘trendies’ could potentially be a good target audience for
my magazine. They love fashion and music which is why I think they would be interested in my magazine because I want
to make my music magazine aesthetically pleasing and the models to be styled in a pleasing way.
