Capabilities of Made in Germany - an award-winning marketing and creative strategy consultancy, helping government agencies and prime contractors to communicate to their target audiences with impact. Integrity of service, quality of products and efficiency in execution are the guiding principles.

1. Capability Statement
Awards
Jens Kiel is the 2016 SBA
West Virginia Small Business
Champion of the Year and won
the award for a decade of dedica-
tion and service to small business
in the Mountain State.
About the Owner
German-born Jens Kiel is an
immigrant to the Mountain State.
A seasoned professional in the
arena of marketing, advertising
and technology, his international
business experience spans three
decades.
Company Information
Jens Kristian Kiel, CEO/Owner
204C Locust Avenue
South Charleston, WV 25303
(304) 928-0441
jens.kiel@gmail.com
www.jenskiel.com
@jenskiel
CAGE Code 7KCT9
DUNS Number 028046574
Core Competencies
Made in Germany is an award-winning marketing and creative strategy
consultancy, helping government agencies and prime contractors to
communicate to their target audiences with impact. Integrity of service,
quality of products and efficiency in execution are the guiding principles.
Mission
Made in Germany exists to
inspire excellence, grow strong
performance and procure highest
quality in services and products –
providing creative leadership and
vision in a market that challenges
and sustains.
Past Performance
Workshop Digital Communications Etiquette
On-Location Workshop Series / National Webinar Series (online)
Three-part primer on communication best practices; presented at Create
WV Conference 2013 and 2014, WV Chamber ResourceU 2015, Toyota
MotorWorks WV, SBA Clarksburg, WV Society of CPAs, ongoing webinar
series presented by SBA Charleston and SCORE WV 2015 and 2016.
Part 1: Email Etiquette (45 minute presentation / Q&A / discussion)
Part 2: Telephone Etiquette (30 minute presentation / Q&A / discussion)
Part 3: Social Media Etiquette (45 minute presentation / Q&A / discussion)
SBA / SCORE Charleston, WV · Kimberly A. Donahoe · (304) 347-5220
360° Market Positioning & Image Campaign
Project brief, strategic analysis (needs assessment, competitor overview,
positioning via Ansoff and SWOT matrixes, market positioning model defi-
nition, value proposition), goal setting, project scope, discovery, external
situation, internal situation, strategic recommendations, vision and mission
statement, campaign visual, campaign deliverables, campaign slogan.
WYK Associates, Inc., Clarksburg, WV · James Swiger · (304) 677-3373
Differentiators
Award-Winning
Competitive Rates
Cutting-Edge Technology
International Experience
Immigrant-Owned
Mobile
Primary NAICS Codes
541613
Integrated Marketing Services
611430
Professional and Management Training
561410
Writing / Document Preparation Services
541930
German / English Translation Services

2. What We Do, and How We Do It
Tool-Based
Approach
If you are in need of a specific
deliverable, or your budget only
affords a small-scale approach,
Made in Germany can help
you develop the tool you need
to succeed.
Based on our expertise, we will
create materials that will fit the
audience you define at a price
you can afford. With transparency
and efficiency, on time and
in time.
Process-Based
Approach
Combining expert tools with train-
ing, Made in Germany creates
a process for you. Working with
your staff or as an embedded
resource, we create a process
that will help you achieve and
replicate success in corporate
communication.
Like a blueprint, the process
shapes the way your company
communicates and how your
audience will perceive it.
System-Based
Approach
As your trusted advisor, Made in
Germany will develop multiple
communication processes for
you, implement them and train
your staff to most efficiently
create lasting impact. This sys-
tem of corporate communication
fits your organization like a glove
and will take you from “good” to
“great”.
Corporate Communications
Made in Germany provides solutions custom-tailored to the needs of your organization or company.
The scale and detail of services are defined by the knowledge and skills you want to add to your
communications portfolio, as you communicate your mission, vision and brand within your budget.
Because of our flexible service structure, we can help you on all levels of involvement:
Brand Marketing
Brand Development
Development of a custom brand
using a proven process; design
of a visual identity; logo package
and standards guide; design of
stationery package, interior and
exterior signage; launch plan.
Website Development
Development of a custom web-
site based on WordPress, CMS
or CSS using a proven process;
website launch plan.
Brand Management
Analysis and management of an
existing brand; update of the visual
identity based on necessity; logo
package and standards guide;
application on stationery package
and other print deliverables.
Website Redesign
Analysis of the existing website;
structure recommendations; con-
tent updates; application of the up-
dated visual identity (if necessary).
Brand Integration
Integration of national brand
standards at a local subsidiary;
staff training on use of brand
standards; coordination of the
local brand launch; application in
print, multimedia and web.
Trade Show Marketing
Consultation on trade show partici-
pation; booth planning and design;
design of displays, popup-banners
and print collateral; on-site coordi-
nation and representation.
The Made in Germany Transparency Paradigm
Unless our clients opt out, Made in Germany reports to them around the 15th and 30th of every month the
documented time occurred with a detail description of the service provided. Creative value – the value that our
services bring to their company –is also a billable elements and part of the invoice totals. We operate with a
low overhead and pass the advantage right back to them. Transparency builds trust, and our clients love it!
Find out more about our company, our work, and our passion at 304-928-0441 or at www.jenskiel.com