Portfolio Of David Partridge December 2012 3

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A personal portfolio that proves my proficiency level in Adobe InSuite and demonstrates my ability to work with executive management. This portfolio also demonstrates my ability execute projects with minimal supervision.

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Portfolio Of David Partridge December 2012 3

  1. 1. David PartridgePhone: (519) 940-5909 99 Golden Tulip Cr.david.partridge@sheridanc.on.ca Markham, Ontario L6C 1W4December 2012To Whom It May Concern:I would like to join your marketing/advertising department. After completing a 15-month contract, I have learned a significant amount of new skills that I would liketo continue to grow with your team.After working with White-Rodgers for the duration of my contract, I have learnedmany practices required to succeed in a corporate environment. I have a strongunderstanding of tactical marketing communications so that I can provide aconsistent and targeted message that supports your overall marketing strategy. Ican provide business-to-business advertising, consumer advertising, institutionaladvertising, E-marketing, trade show support and create educationalpresentations. I can also determine campaign effectiveness and measure keyperformance indicators so that I can provide a ROI analysis on all marketingcampaigns and sales activities.I posses a high proficiency level in MS Office including Excel and PowerPoint sothat I can develop presentations, workback schedules, proposals, creative briefsand any other marketing collateral that may be required. I have experience withAdobe InSuite and Adobe Dreamweaver which will enable me to develop websitecontent and any creative that may be required. Im also proficient working as partof a collaborative team or independently within a fast paced environment, so thatprojects that have a high level of urgency will be completed on time every time.I thrive on a challenge and I know championing your brand will provide thechallenge that I’m looking for. I would like to set up a one-on-one interview withyou at your convenience to discuss the skills I can offer your company in greaterdetail. Enclosed you will find my current Resume and Portfolio for your review.Sincerely,David PartridgeEncl. (2)
  2. 2. David PartridgePhone: (519) 940-5909 99 Golden Tulip Crescentdavid.partridge@sheridanc.on.ca Markham, Ontario L6C 1W4 Marketing / AdvertisingI’m a fast learner with a thirst for knowledge that can analyze sales and market data tosupport the overall marketing strategy and achieve business growth targets. As a teamplayer within a fast paced environment, I’m creative, innovative and organized.A Well-Rounded Skill-Set: Strong market analysis skills  Able to develop internal/external partner relationships Solid layout and design skills  Strong understanding of marketing Able to create marketing collateral communications Great research and data analysis skills  Able to identify customer trends and Strong project management & multi- make immediate recommendations tasking skills  Possess a high attention to detail Able to work well under tight deadlines  Excellent knowledge of MS Office and Solid verbal, written communication and Access problem solving skillsEducation & Awards2 year Advertising Diploma with Honours: 2009-2010Sheridan Institute of Technology and Advanced Learning Courses included: Media Fundamentals 1 & 2 Media Buy & Analysis 1 & 2 Layout & Copywriting 1, 2, 3 & 4 Integrated Mktg. Com. 1 & 2 Advtg Planning/Prep 1, 2, 3 & 4 Interactive Marketing3 year Business Administrative Marketing, Advanced Diploma: 2005-2007Sheridan Institute of Technology and Advanced Learning Courses included: Applied Business Mgmt 1 & 2 International Marketing Customer Relationship Mgmt Sales Account Management Marketing Research Marketing Mgmt 1 & 2 Industry Champion: The Business Strategy Game 2007 Best Strategy Invitational: The Business Strategy Game 2007Relevant Hands-On Work ExperienceMarketing Coordinator: White-Rodgers, Business Unit of Emerson Canada 2011-2012 Segmented the current customer database using quantitative historic sales data; through cross-tabulation of this data, I was able to identify the appropriate promotion strategy required for each customer segment within the HVAC/R industry. Designed strategic / tactical Integrated Marketing and Advertising communications for White- Rodgers and customers within the HVAC/R industry; communications included Print / Digital Media, E-Blasts, Direct Mail, Personal Selling and ensured all Logo’s & Product images were to Emerson specifications.
  3. 3. David Partridge: 519 940-5909 Page 2 of 2 Completed a White-Rodgers part analysis / competitive analysis compared to the current market situation for the 2012 & 2013 Price Books; new parts had to be added and obsolete parts had to be omitted while maintaining an average GP on our core product lines. The 2012 Price Book had to be sent to press and the final product had to be distributed nationally. Re-Designed the Quote process / document to be more manageable by the CSR team and measurable by management; a Quote Matrix simplified implementation and an SPQ# simplified Quote tracking / Territory Sales Manager performance measurement. Developed & maintained current marketing programs ensuring all proper invoices were obtained while remaining within budget, updated Monthly Sales reports using Crystal to provide to Customers / Accounting, updated Loyalty Funds & Rebate Status Reports on a Monthly basis and ensured accuracy in all reports.Marketing Communications Specialist: Owner of Adtech Comm. 2010-2011 Identified and segmented the target market of the Lawn & Landscape industry in Orangeville. Through cross-tabulation of Print Measurement Bureau (PMB) data, I was able to identify demographics, psychographics, life-events and media usage. Prepared conceptual, strategic and tactical Integrated Marketing, Advertising and Interactive Marketing plans for a client in the Lawn & Landscape industry; plans identified current market trends and included S.W.O.T and competitive analyses. Designed and developed a website using Adobe Dreamweaver; website included creative developed in Adobe InSuite and copy the contained a consistent and targeted message. Prepared a Sales Promotion plan to attract switchers, price-buyers, competitive loyals and non-users; the online coupon was created in Adobe Photoshop and was time sensitive to create a sense of urgency. Prepared research proposals for clients in the Home Renovation and Auto Maintenance industries; proposals included SMART campaign objectives, campaign deliverables and the Gross campaign budget.Marketing & Sales Coordinator: Signature Printing Inc. 2007-2008 Qualified potential clients in the Periodical Publishing industry through quantitative research; I was able to obtain quantitative research online and from CARD. Implemented all marketing/advertising strategies using various integrated marketing communication tools including sales promotion, direct relationship mail, print advertising and E-blasts. Scheduled and coordinated regular marketing meetings with the upper management team to discuss the facilitation of all marketing/advertising projects. Created a market research plan that included a self-mailer survey questionnaire; data was to be collected through random sampling and analyzed through cross tabulation. Built professional relationships with clients while attending on-site and off-site client meetings, providing consultation on current projects and other relevant services. Introduced projects in daily production meetings and scheduled all projects ready to go to press with the production manager to coordinate timing and deliverability. Created quotes, dockets and project outlines for all client projects in pre-press stages while ensuring accurate filing and data management. Obtained client proof approvals for all scheduled print projects (in-house or outsourced) as required to ensure client satisfaction and accountability. Provided after service client care and produced postage invoices for all client mailings, copy accounting department on all postage invoices.INTERESTS / ACTIVITIES Reading, fishing, camping, watching movies, playing road hockey & squash References Available Upon Request
  4. 4. David Partridge Letter of Reference: This letter of reference from the Director of Human Resources at Emerson Electric Canada Ltd. proves my performance capabilities. It demonstrates my ability to develop internal/external partner relationships while being effective and successful in my role. Letter of Reference: This letter of reference from the Vice-President of Signature Printing Inc. demonstrates my personality and work ethic. It also demonstrates my experience developing a marketing strategy, conducting primary/secondary market research and providing client consultation in a B2B environment.
  5. 5. David Partridge Cross Business-Unit Corporate Memo: This Corporate Memo demonstrates my ability to create and distribute a correspondence to all business units within an organization. It also demonstrates my ability to collaborate with my Director and the Human Resources cc: Greg Butt department. To: All ers From: White-Rodg Date August 10, Employee 2012 Purchase of “AAA” Batt eries Client Meeting Minutes: These Meeting Minutes demonstrate my ability to accurately document key Subject: ries. “AAA” batte ic (Industrial) 
 to offer you Panason rs is now pleased CONTACT
REPORT:
IS points identified during a high profile client meeting. SUED
July
17,
2012
 White-Rodge CLIENT:

 Sears
Canada
 Cost PRODUCT:
 This also demonstrates my ability to collaborate with 
White‐Rodgers
 Each $0.50 Cents ATTENDEES:
 Client:

 
 Ray
Yip,
Sears
Canad a
 Doug
Hunter

 other attending colleagues to ensure all points have y 
 Box Quantit 
 
 Stakeholders:

 Greg
B Box 24 Units per 
 utt,
Executive
Direct been fully recorded accurately. or

 
 Wayne
Stilwell,
OEM 
 
Sales
 per Box David
Partridge,
Mar Total Cost 
 
 keting
Coordinator
 
 
 
 

 CC:
 to $12.00 per Box your request REPORTED
BY:

David please send ” batteries 
Partridge,
Ma of these “AAA rketing
Coordinator
 hase some like to purc If you would DATE:
 Emerson.com June
27 th,
2012
 LOCAT Workback Schedule: This Workback Schedule WRSales .Canada@ ION:
Emerson
Climate 
Technologies

 Purpose:
 Workback Schedule To
obtain
an
update 
on
Sears’
effort
to
si demonstrates my ability to identify and document SKU’s
that
would
be
 mplify
their
product 
assortment
and
iden Project Information current
trends
withi added
or
omitted,
to 
obtain
an
update
on tify
specific
product
 Emerson n
the
HVAC/R
marke 
the
transition
of
SICA Client t
place.
 S
and
to
identify
 White-Rodgers 
 Key
identifica required tasks. This also demonstrates my ability to Business Unit tions
 David Partridge Marketing Coordinator • Sears
had
inve sted
30%
more
on
M • Sears
is
focused
on
A arketing
Recourses
i ccessory
initiatives
 n
the
first
half
of
the 
year

 document changing priorities and collaborate with my o The
bubble
ar Workback Schedule • ound
February
&
Ma rch
rea March
rebates
helpe Date Responsibility lly
hurt
accessory
sales
 Start Date Due d
increase
sales
by
40%
 Activity o Above
any
other
Ma Priority rch
in
history
 Director. ge
 08/07/12
 David

 Complete
t he
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was
r 07/10/12
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 ctor)
 • 2012
HVAC
m (Sales
Person,
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Contra arket
is
down
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 While
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ma 08/07/12
 Have
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‐ translated
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French
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Sears
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Jordan
 
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 Home
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pricin g
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 o Sears
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 08/07/12
 mp
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 Jordan
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 • Sears
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 Status Report: This Status Report demonstrate my Wait
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Mclellan
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 06/28/12
 s
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ident• Current
Sears 18th
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products
 e
Literature
is
 ability to track and document task completion. This also Locate
all
new
products
and
ensur White-Rodgers le
check
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 available
for
our
sales
guys;
doub Toll Free 1-800-305-69 l
availability.
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system
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 Markham, Ontario •Using
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identify
pr David
Partridge
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 08/07/12
 L3R 0Y6 Canada A
 (2’s,4’s,6’s,
EZ
Family)
 ssy
paper
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 •If
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 document that is easy follow and easy to understand. m
numbers
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all
ite 
order


y 18, Jul showing
available/unavailable/on 2012 Status WHITE Repor all
forms)

 Update
Sales
policy
manual
(and
 -RODGE RS David
Partridge
 Project t 02/01/12
 09/01/12
 C
 a.
Sales
Policy
Manual
 Inform ation b.
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Stat
Form
FR
 Client David
Partridge 06/29/12
 08/07/12
 Business alls
on
order
and
waiting
for
delivery
 Mini
FootbUn A
 it Emers Marketin nter
Matts
as
per
Greg’s
comments
–
 on Revise
Cou Co g ord inator Wh ff

 w
for
sign‐oite- David
Partridge Send
to
John
Black
and
Dennis
Sno Rodgers 03/15/12
 08/07/12
 B
 

 a.
Have
Produced
on
Jump
Drives Da vid Par trid ge b.
Ship
to
DSM’s
for
distribution
 David
Partridge Status ec
 06/27/12
 08/07/12
 A
 Re per
Barbs
r Revise
Electrostatic
Packaging
as
 port David
Partridge 05/06/12
 08/07/12
 Workb s
(12/24)
 A
 Put
Filter
sell
Sheets
into
package ack Sc hedule Activ Write
W y
Special

 ity Complete
the
August

Anniversar orkback
 07/11/12
 08/23/12
 David
Partridge Schedule special
for
the
 A
 Presen a. Redo
the
Anniversary
 t
WorkAtlantic
region
 
 back
Sch Status Marke edule
to ting Ta sks
 
Greg
 Due Da Complet te e
the
TP Page
1
 Respon S
Certific Complet sibility inable
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 ed Follow
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When
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=
Susta ates
and Priority
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=
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=
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curre 
send
to Presente 07/19/ 12 a.
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recipien d David Par w‐ e
Trainin ts
–
add about
th up
with
David
Ho g
Websit 
Level
1 07/19/ tridge e
&
“Get
 
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Pass
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on
sending in
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a
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David er
out
to ram

 
Hong
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all
part 07/23/ icipants
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David 
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Ra 07/23/ Complet 
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 gust

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 een
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 07/23/ 12 port
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 Comp David leted Partrid ge 07/24/ 12 Complet David Par ed trid ge 07/25/ 12 David Par trid ge Page
1

  6. 6. David Partridge Product Introduction: This New Product Launch demonstrates January 3 rd , 2012 my ability to prepare a product bulletin that meets corporate guidelines. Product In trodu ction t It illustrates my ability to create product images in Photoshop s Thermosta EZ-Wireles 1F98EZ-1621 Emerson Blue TM Wireless Eas y Install history, Boo mers; they using several different files while following a concept mock-up for guidance. This also demonstrates my ability to successfully launch TM duce the new tomer segment in er to use. Blue sed to intro cus and and easi ers is plea est-growing to underst installed. White-Rodg for the fast read, easier and quickly . Designed is easier to understood Thermostat mostat that rien dly, easily a ther contractor-f asked for a new product nationally and create a demand that far exceeded y Install is Wireless Eas 21 1F98EZ-16 the original forecasted consumption. Sensor Control & Duct e, Equipment Interface s Comfort Interfac 6” Comfort Includes Wireles Control Equipment 00 F145RF-16 tely r) Sold Separa (Indoor or Outdoo Wireless Sensor Wireless Sensor s Module e of Use Product Bulletin: This Product Bulletin demonstrates my  Include Sensor ience & Eas s Return Air er Conven  Include for Custom are Paired  Devices ote Sensors door Sensor Up to 4 Rem Logic or Out   Dual Fue Product Bulle l c/w Built-in Prod tin ability to Canadianize a pre-existing product bulletin that was um Con trol  Hum/Deh  Reliable Connectivit y ment Refined uct Bulletin Market Seg  Wireless Gas Valve Sto cking and Re Pricing simultaneously being distributed in the United States. This also *MSDP is August 9, 2012 placement ma es 50% of Purchase Annual Purchas LIST Gas Valve Sto PRICE SCHEDU LE Qty de easy cking and Re List WHOLESALE Min. Case Over Under ) 2nd, 2012 $100K (MSDP* placement Ma Effective January Order Qty $100K demonstrates my ability to set-up new part pricing based on tion Qty Model Number Product Descrip Wireles s Easy Install 6" Display, Univers al up to (4H/2C) , With 1 6 $ 159.79 $ 167.78 $ 476.99 de Easy NEW - Blue Heat-Pu mp TO: Our Valu Single Stage, Multi-Sta ge, Program , Backlit, Auto No. 12-11 ed Aftermarket 1F98EZ-1621 Humidification / Dehum, 7-Day l, $ 49.30 $ 51.77 $ 147.16 Date: August Customers 6 Profile-Horizonta -1621 1 Changeover, with 1F98EZ 6, 2012 new costs while achieving desired GP. - Compatible White-Rodgers Radio Frequan cy Sensor has F145RF-1600 Today, White-Ro manufactured and supp lied OEM’s to supp dgers is the manufacturer pickegas valves to the HVAC indus ry Offer & ly gas valves d most often by try since per unit .80 Introducto can rely on this for their equip twelve @ $151 the 1940s. experience and ment. You e. Purchase aftermarket repla trust when even more valu cement gas we’ll offer you selecting anths. uct and valve. over 3 Mon e added prod unit – Scheduled out Whe valu time Try thisn it’s @ $143.81 per purc hase 96 to replace a gas makes it easy valve, White-Ro for you select 2012 29, 2012 dgers 2012 Price Book: The 2012 Price Book demonstrates my everything until February a replacement Offer Valid needed for a quick and give you a choic change out. We provide e even for straight repla of stocking popular dedicated cements or stock models ICE BOOK necessary on the minimum WHOLESALER PR your replacement mode shelf or truck with universal SKU’s For faster and ls. Either way, easier gas valve the quality is the same. ability to complete a White-Rodgers part analysis / competitive tall to include: service replaceme Easy Wireless Ins analysis compared to the current market situation; using this nt, we have upgr New bright pack aded our pack The New Blue™ aging that clear aging and supp model cross refer ly shows mode ort ence on top of l number, appli 36H, 36C and the package cations, specificat 36J Series valve ions and a popu analysis I was able to restructure the pricing across all product Easier to stock s supported by lar packages, one Product Sell/S QR code printe box size for all pecification Shee d on every box valves, with easy ts (Click for PDF for complete and open lid ) by smart phon current online e – anytime and gas valve cross lines while maintaining an average GP on our core product lines. Packaged for anywhere reference acce North American ssible Now more conv sales with triling enient order quan ual box inform tities with new ation 6 master pack replacing the This also proves my ability to successfully coordinate production Look for the new 10 master pack The rest of the packaging and support begin gas valve line ning in August will be updated on these 6 popu throughout the lar replaceme 36H32-423 - fall. nt valves. with an external printing press and the final product had to be Single Stage 36H64-463 - Fast Two-Stage Fast Opening ¾” x ¾” Gas Valve 36H32-304 - Opening ¾” Single Stage x ¾” Gas Valve – HSI/DSI/Proven Pilot (300, 36H33-412 - Fast Opening – HSI/DSI/Pr 000 BTU) Single Stage ½” x ¾” Gas 36C03-300 - Slow Opening Valve – HSI/D oven Pilot (300,000 BTU) SI/Proven Pilot distributed nationally. Single Stage ¾” x ¾” Gas (260,000 BTU) 36C03-333 - Fast Opening Valve – HSI/D Single Stage ½” x ¾” Gas SI/Proven Pilot Fast Opening Valve – Stand (300,000 BTU) ½” x ¾” Gas ing Valve with side Pilot (230,000 BTU) It’s Our 7 Watch for futur outlets – Stand e announcement ing Pilot (230, s of supp 000 BTU) 5th Anniv ort materials for Replacement Gas Valves. ersary OCTO Pu 2012 W.R.A.P.: The 2012 White-Rodgers Advantage Program rchasing Group Wirele ss Install New Blue™ Easy (W.R.A.P.) demonstrates my ability to combine all new and existing 1F98EZ-1621 White-Rod gers Adv an (W.R.A.P.) tage Program programs/promotions/training into one document that provided - 2012 1. The Ad vantage ce toutes les listes antèrieure en viguer 2 janvier 2012 all of the necessary guidelines. This document also provided a 2.Supersedes allYe price lists, effective January 2, 2012 – Rempla Last previous s 3. T.G.I.F 4. Sugges . ar Evaluati on confidential performance review for each identified distributor and 5. Co-op 6. S.O.S ted T.G.I.F Funds . Applicable Products generated very positive feedback. 7. Motor Mania 8. Advertis ing Discou 9. Virtual nt Online Train 10. Sales ing Planner 11. Special Terms White-Rod gers Adva ntage Prog ram 2012
  7. 7. David Partridge Pre-Season Order Program: The Pre- l HVAC Season Order Program demonstrates my ability The P rofessiona e r’s Choic 2012 Fer ll ogram) a Contracto to revise an existing promotion program to Pr on Ord requested specifications. Through quantitative (Pre-Seas rder Ship Dates an d Terms: research I was able to identify a Term that had Season O Fall Pre- st September 30, 2012 Septembe r 1 to . the ” and one of generated the highest level of demand within rked “PSP st be ma Orders mu 4 Optio ns must be chosen: the target market. I was then able to revise the following document and distribute on a National level Option 1: ,0 00 ation - $5 Minimum Order pe r Ship loc , Net 61 using a current distribution list. % 60 Days Terms – 1.5 Payment 0,000 Option 2: ation - $1 Minimum Order pe r Ship loc s – 3.0% 30 Days, Net 31 Motor - Net Pricing Program: The Motor Term Payment - Net Pricing Program demonstrates my ability 5,000 Option 3: r Ship loc ation - $1 to revise an existing promotion program. It Order pe days, Net 31 Minimum – 4.5% 30 Payment Terms also demonstrates my ability to collaborate Option 4: r Ship loc ation - $1 5,000 with my Director and the internal CSR team. Order pe days, Net 76 Minimum Terms – 2.0% 75 Payment The Motor - Net Pricing Program also Rules demonstrates my ability to identify select Program 750 t policy ($ paid freigh ndard pre + no charge) and dgers sta White-Ro arge or $1500 min -Rodgers Products cts, , Lau Produ to st Be Sent 1  min + $15 minimum ch order req uirement ($100 min) apply partment approval model numbers and build a pricing model for White Filters Mu Septem Credit De  Orders Motors & A+2000 Emerson White-Ro dgers, Ma rkham. FA X to 1-800 -482-429 effect at the  All orders are subject to ber 20 ber of orders tha 12 t can be that achieves a specified GP level as a to the num MotorMa prices in imum  All ord ers will be ent billed at  There is no limit ch PSOP meets min placed, pro vided ea percent. This document demonstrates my nia time of sh ipm arked on nts postm requirem ents to payme proficiency in Excel and was developed ial extended ces. Spec discounts ce book pri ed with other  Cash dates onl y ndard pri bin or before due apply to sta may NOT be com *Discounts s program W retroacti ve ers on thi using Adobe Illustrator. Motor - Nhite-Rodgers OP is not off ons  This PS /promoti programs et Pricin .com g Progra www.white www.emer -rodgers sonclimat e.com Sep t. 1, 201 m 2 - Sept. 30, 2012 Buy $15 ,000 of M otors in Attached Septemb Pricing U er & Rec ntill Dec eive the ember 3 1, 2012 Valid Se ptember 1 Un White-R til September 30 odgers Ca , 2012 nada
  8. 8. David Partridge 2012 Fall Pricing Program: The Fall Pricing Program demonstrates September my ability to create a new integrated promotion program. It also demonstrates my ability to collaborate with my Director and the internal CSR team. White-Rodgers The Fall Pricing Program also demonstrates my ability to identify gram Fall Pricing Pro select part numbers and build a pricing model that achieves a specified discount as a percent. This document - Sept. 30, 2012 demonstrates my proficiency in Excel and was Sept. 1, 2012 September 2012 ive developed using Adobe Illustrator. ch SKU to rece of 3 units of ea Buy a minimum Net Pricing. White-Rodgers Ignition Pricing Program: The Ignition Pricing Ignition Pricing Prog Program demonstrates my ability to create a new ram integrated promotion program for a select product Sept. 1, 2012 - Sept. category. It also demonstrates my ability to collaborate 30, 2012 with my Director and the internal CSR team. r 30, 2012 r 1 Until Septembe Valid Septembe s Canada White-Rodger White-Rodgers ntity of 3 Buy a qua for your desired par t# to receive special pricing Truck Stock - Net Pricing Program: The Truck Truck Stock - Net Pricing on that item Program Stock - Net Pricing Program demonstrates my ability to create a new integrated promotion program for a select target market segment. It also demonstrates my ability 31, 2012 to collaborate with my Director and the internal CSR September 1, 2012 - December Valid September 1 Until September 30, 2012 White-Rodgers Canada team. 31, 2012 Valid September 1 Until December White-Rodgers Canada

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