1. 755 14th Ave. Apt. 506 831-588-5738- Cell Phone
Santa Cruz CA 95062 Dave.Kennedy@inbox.com
Dave Kennedy
A marketing professional with extensive experience leading, planning, managing
Summary
and executing a broad range of initiatives in fast-paced start-up environments.
Major strengths in developing business process improvement initiatives,
managing multiple projects under tight deadlines and within budget, departmental
collaboration, lead generation, business expansion, customer satisfaction, team
building, leadership, and problem solving.
Experien Sept 2008 – Present Pipeline (www.pipelinenow.com) Campbell, CA
ce Data Operations Manager
o Oversee all data centric company initiatives
o Provide SFDC Consulting and Administration
o Build and manage the Internal Sales & Marketing Database
o Develop business processes that allow full collaboration of Lead
Generation, Marketing, & Sales Teams within a centralized CRM Platform
o Create blueprints for SFDC / CRM evolution, sales process flow charts,
system documentation, training presentations, user guides, and
knowledge transfer documents
o Provide sets of recommendations and best practices to optimize lead
conversion and streamline process
o Enforce high user adoption and end user applications efficiencies
o Analyze Sales and Marketing efforts through reports and dashboards,
and conduct business process review sessions with the applicable
business owners
June 2006 - Present Pipeline (www.pipelinenow.com) Campbell, CA
Account Manager
o Build and fostered strong client relationships
o Adopt client goals, focus on proper campaign setup, provide consistent
communication, set accurate expectations, & deliver on what is promised
o Focus on database management, information tracking, profiling, ROI and
sales pipeline
o Provide strategic marketing recommendations based on years of
experience in the industry, working with various clients within
various industries
o Form strategic partnerships with vendors to ensure quality and correct
order completion
o Coordinate, manage, and execute direct mail, email, telemarketing,
corporate brochure, logo design, identity collateral, product packaging,
trade show displays, and partner programs campaigns
Dec 05 – June 06 International Aquatic Trades Santa Cruz, CA
Director of Sales
o Managed and directed sales and account management team
o Developed strategic marketing plans to expand sales areas for product
distribution, resulting in a 62% increase in new account sales
o Implemented CRM and drove total sales up 17%
o Automated operations to increase productivity
o Maintained accurate inventory records on all current accounts
Educatio
2006 C.S.U. Monterey Bay Monterey, CA
n
Bachelors Degree in Business Management Emphasis in Entrepreneurship