Resume for Vickie Stieve

1. Project Manager
Senior MarketingSpecialist
Account Manager
VickieStieve
4612 Bayswater Road, Excelsior, MN 55331
612-804-0226 ● vickiestieve@yahoo.com
SUMMARY
Over15 yearsof experience inclient
relationship building,in-housemarketing
and advertising,andprojectmanagement
for both B2B and B2C organizations.
SKILLS & EXPERIENCE
 Channel strategy& planning
 Brand & concept development
 Campaign management
 Marketing program manager
 Project & production management
 Cross-functional teammanager
 Client & vendor relations
 Competitive analysis
 Research & market development
 Digital& print marketing
SOFTWARE SKILLS:
 Microsoft Office Suite
 Various company project tools
STRENGTHS:
 Highly organized & detail oriented
 Active listener
 Effective communicator and leader
 Ability to work cross functionally to
accomplish collective goals
 Enjoy creating and applying strategy
 Develop solutions to complex issues
EDUCATION:
Arizona StateUniversity (Graduated 1998)
 BS, Management & Tourism
 Minors, Communication & Political
Science
CAREER HIGHLIGHTS:
 Assisted in developing and managed dealer marketing program for
Victory and Indian Motorcycles, matching dealer marketing dollars
to capitalize on local market awareness and revenue gain
 Managed campaigns and budgets at Target ranging from $1.5 to
$2.6 million, receiving accolades from leadership for budget
compliance, campaign effectiveness and team management
 Assisted in steadily increasing yearly Fairview Pharmacy revenue of
assigned marketing channels over four years to $14.5 million:
Infusion, Clinical Trials and Oncology
 Managed Fairview Pharmacy internet/intranet re-invention,
including strategicplanning, copy development and photography
AREAS OF EXPERTISE:
 Project Manager
o Developed and produced impactful messaging and campaigns
alongside product and brand managers
o Managed cross-functional teams and vendors, maintaining
strong working relationships with key stakeholders
o Managed vendors developing procedures and processes to
create timely delivery of projects
o Developed timing and action documents, and led larger teams
to complete projects on-time and within budget
 Senior Marketing Specialist
o Developed collateral and website for new product launch
o Developed, implemented & evaluated marketing and
advertising growth initiatives for assigned channels
o Managed all marketing, advertising and communications for
internal clients/division leadership
o Managed internet/intranet/social media messaging
o Conducted research and competitive analysis, translating
information into strategiesand initiatives
 Account Manager
o Managed client relations and project timing
o Managed internal concept and campaign development
o Managed budget development and adherence
WORK HISTORY
3M, MN Senior Marketing Specialist (Contract – MarComm) 06/2015-Present
Pearson Education, MN Project Manager/Consultant (Contract – MarComm) 09/2014-05/2015
Polaris Industries, MN Marketing Consultant (Contract - Dahl) 04/2014 – 09/2014
Target Corporation, MN In-Store Marketing Specialist/PM (Contract – Dahl) 08/2012-12/2013
Fairview Pharmacy Services, MN Marketing Specialist 2008-2012
NCDF (community development), MN Marketing, Membership & Outreach Coordinator 2007-2008
Weinbach Group (ad agency), FL Client Services Manager 2006-2007
Impex Systems (Manufacturer), FL Marketing Specialist 2005
Cohen & Co. Creative Advertising, FL Account Executive (Contract - Independent) 2004
Wells Fargo Home Mortgage, MN Analyst/Work Director 2001-2004
Chavin Lambert Advertising, FL Jr. Account Executive 1998-1999