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AUDIENCE
PROFILE
Georgia Dodsworth
KEY DEMOGRAPHICS
Pitch deck title 2
Age Gender Education
From my survey I can see that
16.7% are male and 83.3% are
female. However, y campaign
is not aimed towards any
specific gender.
From my survey I can see that most
of my target audience attend college.
However, 7.7% attend sixth form.
For my campaign there is no specific
form of education.
The age range is between
the ages of 16-18
7/1/20XX
KEY PYSCHOGRAPHICS
7/1/20XX Pitch deck title 3
Also watches BBC
online as well as on
TV
Likes watching
Disney +
Likes watching
Netflix
CHALLENGES
Documentaries BBC Three TV
From my survey I also
found that 66.7% of my
target audience don’t
watch BBC Three on TV
or online.
From my survey I also found
that 16.7% of my audience
don’t want broadcasted TV
and only watch streaming
services like Netflix, Disney or
the BBC.
From my survey I found that 33.3% of
my target audience aren’t interested in
documentaries.
PREFERRED CHANNELS
7/1/20XX Pitch deck title 5
Fitness
Documentaries
History
Documentaries
True Crime
Documentaries
CONTENT TYPE
Pitch deck title 6
Snapchat Reddit
TikTok
7/1/20XX

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Audience profile

  • 2. KEY DEMOGRAPHICS Pitch deck title 2 Age Gender Education From my survey I can see that 16.7% are male and 83.3% are female. However, y campaign is not aimed towards any specific gender. From my survey I can see that most of my target audience attend college. However, 7.7% attend sixth form. For my campaign there is no specific form of education. The age range is between the ages of 16-18 7/1/20XX
  • 3. KEY PYSCHOGRAPHICS 7/1/20XX Pitch deck title 3 Also watches BBC online as well as on TV Likes watching Disney + Likes watching Netflix
  • 4. CHALLENGES Documentaries BBC Three TV From my survey I also found that 66.7% of my target audience don’t watch BBC Three on TV or online. From my survey I also found that 16.7% of my audience don’t want broadcasted TV and only watch streaming services like Netflix, Disney or the BBC. From my survey I found that 33.3% of my target audience aren’t interested in documentaries.
  • 5. PREFERRED CHANNELS 7/1/20XX Pitch deck title 5 Fitness Documentaries History Documentaries True Crime Documentaries
  • 6. CONTENT TYPE Pitch deck title 6 Snapchat Reddit TikTok 7/1/20XX