research, planning, time management, technical qualities, aesthetic qualities and audience appeal.

1. Evaluation
Gemma Nicholls

2. Research
• What were the strengths of your research? How did your research help your product?
My strengths in my research was the audience research, as I was able to go look at the
pages and use the research and knowledge I gained to be able to tell what
audiences/groups the magazine was aiming their product at. My research helped me better
understand some tricks that professional magazine uses to make their product better
adjusted to their audiences. It also helped me find out what grouping magazines think of
when creating their magazines.
• What were the weaknesses of your research? What could you have done
better/improve?
My weakness when researching was symbolism. This is because in a magazine it is usually a
specific picture or quote. This was my weakness as I found it hard to point out the
symbolism and find it while looking through pages of the magazine. To improve I could have
picked out a few more existing products and looked more into the symbolism inside. This
would be to help me improve noticing more symbolism in magazines.
• What effect would this have had on your product?
If I was to have done more research on symbolism I might have added things that would
make what I was talking about more interesting to readers. In my case I could have taken a
picture of someone eating a cookie happily, for my double page spread. This would possibly
make my audience want to make the cookies more as they are seeing someone else
enjoying one themselves.

3. Planning
• What were the strengths of your planning? How did your planning help your product?
A strength I had in planning was being able to collect a good few sources I could reference
back to while creating my product. This helped me as I helped me tell myself was looked
good and professional and what looked messy and cramped and what I could do to change
it and improve. Another strength was my mood board and analysis of my mood board. This
is because it helped me collect a bunch of styles and colours and ideas I liked so I could
realise what outcome I wanted for my final product and how I wanted it to look.
• What were the weaknesses of your planning? What could you have done
better/improve?
A weakness in my planning was that even though I had a good amount of work for
inspiration in my bibliography, I didn’t have a lot of time to use to keep searching the same
sources. To improve I could have added some pictures / pages from my bibliography so I
didn’t have to search for them for inspiration I could just look at a couple collective images
to get an idea of a professional model.
• What effect would this have had on your product?
This would have had a positive effect on my product as I would have had fast access to
sources meaning I would have had a bit more time spent on the production instead of
looking back for inspiration.

4. Time Management
• Did you manage your time well?
I think I my time management went well as I managed to finish everything when I
predicted and gave my self a good amount of time to complete my project even
taking my work home when I couldn’t load things in lesson. I managed to get
some final pieces of work that I am happy with and people say they would pick up
and buy.
• Did you complete your project on time or would your products have improved
with additional time?
I completed my project on time without any additional time needed to finish. This
is because I stuck to my schedule. Additional time is always welcome as I could
have added and tested around with more layouts and taken more photos.
• What would you have done if you had more time to produce your work?
If I had more time I would have added and edited more photos that I would have
used for the double page spread. This is because I would have like to show the
audience a few more photos of the process so I they get stuck, they not only have
the image but a picture to reference back to.

5. Technical Qualities
My front cover:
Professional front
cover:
Similarities
• One similarity my front cover had with the
professional is the bold eye catching titles,
that are easy and clear to read.
• Both covers have a small self promotion, that
increase interest to the magazine.
• Another similarity between the two was bold
different colour sentence below from the title,
that interests the reader in the magazine.
• They also both had pictures of something you
could find inside making both front covers
more related to the content inside. This shows
the audience right away that this is what your
able to do if you read me and use my recipe's.
This in turn making them want to purchase
the magazine.
• You are able to read about what you can find
inside on both covers. The information is
different colour’s from the title and the same
as the
• Both have the small detailed information like
the issue and the date it was made.
• They both have a Barcode, specifically a
barcode with a white background that stands
out over the background.
• The magazine covers both have the two main
colour’s of red and white. They both have a
picture of a delicious food that you would like
to eat.

6. Technical Qualities
My front cover:
Professional front
cover:
Differences
• One difference between the front covers is the way both the titles stand
out. The professionals cover, have a plain white title with a font that
don’t have connected letters . My cover has a joint letter font with small
snowflakes by the title. It also has a red colour, with a white stroke
underneath, a gradient overlay and a bevel and emboss to make it stand
out from the background a little more.
• Another difference was that the professionals cover has more colour
variation, as my cover only has 3 colour's in total. While, the professional
has 7 and one different shade of white totaling 8.
• Also another difference between the two is the difference in the zoom
of picture used for the covers. The picture I used was a close up of a
batch of cookies before they went in the oven. The professionals was a
zoomed out photo of a cake stand with cupcakes place upon it.
• Something the professional cover includes that my cover does not is a
small comment that includes a page number to attract the audience to
look inside the magazine.
• Something my magazine includes is a branded logo that matches my
page with the same image appearing just above my big middle text
• My magazine also include the price in small print near the barcode.
While the professional does not. This could mean that the professional
magazine that I chose to compare can only be purchased online.
• One more difference between the two, is the way they both present
how they show the information inside. My cover used bullet point,
while, the professional cover uses one sentence with comas and
explanation marks to give more excitement once read by their target
audience
One last difference between the two magazines was the difference between setting. The professional photograph would have been taken in a well
lighted set with a lens specifically picked out to enhance some details and soften others. while my budget for the photograph was not as large and
I didn’t have access to professional camera or lenses and used my phone. However I used what I did have access to.; I used my kitchen as a setting
as it feels natural, I used lamps and house lights. In some photos I used different distance phone lights. In a few photos I accidentally got a subtle
blur and used them as it worked well. If I had all the equipment I probably wouldn't have experimented as much and would have had more time to
perfect every detail on my magazine. However I believe I wouldn't’t change much of the easily approachable simplicity from my final cover

7. Technical Qualities
My double page
spread:
Professional double
page spread:
Similarities
• One similarity both double pages
have is that both titles have the
biggest size font and have the
same font as the subtitles to make
the page coherent. They also have
their own sections for the
different information given.
• Another similarity is that they
both include the recipe and
ingredients (as they are both
double pages on baking cookies)
• They both include pictures of the
outcome of what the cookie could
look like when they are finished.
This challenges the competitive
viewer to see if they can make
these or even better looking
cookies.
• A similarity they both have is
small festive decorations to make
the pages fit more towards their
theme of Christmas.

8. Technical Qualities
My double page
spread:
Professional double
page spread:
Differences
• One difference both my double page an
the professional have is the image
quantity used and the size of the images.
• Another difference is that the
professional used different colour's to
separate the main and sub title’s from
the recipe and ingredient’s information.
• My double page spread had more festive
decorations then the professional making
it feel warmer and more welcoming.
• The professionals double pages only used
the main two colours of red and white.
While, my double pages consisted of 5+.
The background of my double has a pin
board / working undertone. Compared to
the professionals which only feels like a
plain recipe. However because of the
amount that’s going on the page
becomes easy to read and you can get
less distracted.
• The professionals information is set out
with few restrictions except a dotted line,
this makes the text feel free. All the text
is also only on one page. While, my text is
contained in boarders, with different
sections and also spread out on two
pages. This allows for the text size to be
greater allowing an easy read to people
who may need glasses or struggle to read
small text.

9. Aesthetic Qualities
A weakness in my magazine I would say would be the placement of ‘festive
inspiration’. This is because if it was placed in the centre the page
information would look more equally divided. To fix this I would move the
text to be place more centred. Another weakness I would change for next
time was not enough persuading the audience to turn the page or look
inside. To fix this I would add a small amount of text that would entice the
viewer to want to turn the page by talking up what was on it.
I think my work looks very professional and has a very warm welcoming colour
pallet, that makes the reader feel at ease and relaxes them. A student I asked
said it looked like “ an explosion of Christmas ”. This was a good comment on
the magazine as is was created with the intent of being a Christmas magazine.
I personal love the way the photograph turned out while taking and after
editing. This photograph I would say Is a strength in the front cover final design.
This is because it gives a lot to the magazine; it draws attention to people to
want to look inside, the edited version matches the colour pallet also making
the magazine feel more festive and the photo has a connection to the pages
inside making the magazine feel all connected. Another thing I like is how the
barcode and silhouette above ‘festive inspiration, is the same. This is because it
makes the magazine feel professional and branded.
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How would you improve it?What would you improve?

10. Aesthetic Qualities
I think my double page spread looks very homely with the pins and few festive illustrations. The pictures
are a strength in the final piece as the all work well in the colour pallet, look professional and match the
background. The chosen fonts are s also a strength as the font for the main information is made to look
hand written another homely affect. While, the main title and sub title font match the front covers title. This
makes the magazine feel coherent so it doesn't feel as if your looking at to different pages from different
magazines. I like the small boarders around the boxes of information this is because it makes the stand out
from the background and that idea fits with the addition of the pins nicely. Also nothing apart from the
festive Christmas illustrations are a pure white. This makes the pages easier to look at and read for a long
time without strain.
To improve on my double page spread, I would start
with moving around some of the festive decorations.
This is because a few of the sit where the wooden
background dips in and I want the decorations to feel
more stamped on or painted. I would also add some
small details to the pins, like a shadow/ catch light.
These extra details would make the text boxes stand
out a bit more and make them look like paper on a pin
board/ a working space where ideas come together. I
would also add another small detail of a page number
to add a bit more authenticity.
What would you improve? How would you
improve?

11. Audience Appeal
The main two colour's that appear
on my front cover are red and
white, both colour's that can
associate with Christmas. These two
colour also appeal two my target
audience as they are non gender
specific.
The colour red can also be
associated with royal/ wealth.
With the colour being used in a
low priced magazine it would
appeal to audiences as a bargin.
The homemade cookies
would appeal to
emulators and socially
conscious group A. this
is because the
emulators can impress
people by making the
beautiful cookies and it
appeals to socially
conscious group A as
instead of buying tones
of food they can make
their own.
The Christmas theme would
most diversities, ages and
genders. It also appeal to
belonger’s as it is a festive
season around family and
community and giving.
This cover would appeal to
impulsive buyers because it
would be sold around
Christmas where most
people are trying to save
money.

12. Audience AppealThis double page spread
would appeal to all
diversities, ages and
genders as Christmas is
a festive season most
people enjoy as it is a
common festive season
even to atheists. Also
the cooking element
would appeal to most
people as everyone
need to eat.
Another audience it
would appeal to would
be socially conscious type
A and totally integrated
people as making your
on food saves money and
doesn't pollute the earth
as much as buying
packaged foods
The small festive illustrations would
appeal to people who enjoy pictures
and art, as ell as Christmas decorations
The pictures would
appeal to emulators
as they can use
them as a challenge
to try make
something just like
them or better for
their friends and
family to gain
applaud and positive
responses
The colour's in this
page would appeal
to most as they are
warm and homely.
They are also not
strenuous on the
eyes.