This is the first of seven portfolio projects that I have to complete for my Entertainment Business Bachelors at Full Sail University.

1. Personal Brand Exploration
Anthony Raggs
Project and Portfolio I: Week 3
June 23, 2019

2. Identity
Born the youngest and only son of five
siblings, Anthony Raggs Jr. grew up in
the close community of Waverly, Florida
until he was twelve. The hardship of his
father’s death changed his aspect on life.
Driven by an aspiration to succeed as
well as the need to create an inclusive
business community, Anthony hopes to
start a business and create a
professional identity for himself. His
ultimate goal is to be CEO of his own
multimedia conglomerate after
receiving his Entertainment Business
Bachelors from Full Sail University and
gaining industry experience.

3. Profession
Entertainment Business
Potential Job Titles:
´ Business Intelligence Analyst
´ Business Operations Specialist
´ President/CEO
Royalty Archetype:
´ Inspiring aspiring minds through life
and it’s lessons. Creating connections
with genuine groups of people with the
common goal of influence and success.

4. Target Audience
Hiring Managers & Potential Investors in Orlando, Florida.
Ø Demographics: 70% Male, 25-44 years old.
Black, White, and Hispanic. Single, high
school graduates, located in Orlando,
Florida.
Ø Psychographics: Enjoys calm indoor
activities. Interested in literature and
complex movie plots. Craves free time and
home environments.
Ø Ideal Audience Members: JoEllen Nordstrom
(Head of Marketing; First Editing). Sheldon
G. Adelson (Chairmen, CEO; Las Vegas
Sands Corporation). John Mark Ramsey
(CEO, Founder; Sentio Investments).

5. Goals
Short Term: (Immediately After Graduation, 2020)
v Find entry-level management position in Orlando, Fl.
I. Save money and gain work experience.
Mid Term: (2023-23)
v Gain enough experience to be considered for Chief Executive position.
I. Relocate to Orlando, Fl. Start mapping out online and physical business plan.
II. Gain a mentor and industry insight.
Long Term: (2040)
v Establish The Raggs Media Group Copr.
I. Save $30-40,000 to buy a brick and mortar.
II. Establish business relationships with investors and small start up businesses.

6. 95.00
75.00
82.00
, 75.00
Creative Presentation
Public Speaking
Data Analysis and Reporting
Business Management
Notable Skills & Current Proficiencies
Skills Analysis
99.00
75.00
70.00
75.00
Active Listening
Public Speaking
Complex Problem Solving
Coordination
Notable Skills Required in Trade & Current Proficiencies

7. “
”
Promise
When business meets entertainment you can
count on me to help new and upcoming business
professionals with my creativity and
compassion to create a reliable network where
business can thrive.

8. Credentials
Work Experience:
v 1 year at orange plant.
Education:
v High School Diploma.
v Entertainment Business, B.S., Full Sail University (Exp. 2020)

9. Competition

11. Promoting acceptance, aspiration, and
community values in entertainment and
pop-culture inspired by family values and
warmth.
Brand Position
Anthony “Uncle Jay” Raggs
Anthony is inspired by his big family
especially his nineteen nieces and nephews.
”Uncle Jay” is his most proud title.

12. Networking & Marketing
´ Industry Events & Organizations
v Small Business Expo.
April, 2019. Orlando, Fl.
v FLAGGL Annual Conference (Small Business Leaders Conference).
September, 2020. Orlando, Fl.
v Writers Guild of America (East)
2019. Online.
´ Digital Marketing
v Primary Content: create professional website to promote and display my personal and professional
content like my writing.
v Primary Tools: Instagram- promote content multiple times a week. Linkdin- connect with industry
professionals and gain industry insight. Twitter- promote content and cultivate network relations.
´ Website
v Full Sail digital portfolio site to tie my content, school work, and social network together.

13. Professional Development
´ Formal Education:
v Entertainment Business Bachelor’s by expected graduation date in 2020.
´ Technical Skills:
v Business Law (August, 2019. Full Sail University.)
v Accounting (November, 2019. Full Sail University.)
v Professional Writing (April, 2020. Full Sail University.)
´ Soft Skills:
v Creative Presentation
v Networking
v Microsoft Excel
´ Mentor:
v Seeking professional entrepreneur that owns their own business, has industry insight; willing teacher with a
moral compass.

14. “
”
Do you know what the entertainment business is missing? Well,
what I do is use inspiration from my family to promote acceptance,
aspiration, and community values in entertainment pop- culture.
In fact, I use scenarios from my life to create content. That same
inspiration is propelling me toward my goal of creating my own
multimedia conglomerate.
Anthony Raggs

15. References
´ Alignable.com
´ Fullsail.edu
´ Marinabaysands.com
´ Onetonline.com
´ Orlandoedc.com
´ Sentioinvestments.com
´ Unsplash.com