Final Portfolio EBBS

1. PERSONAL BRAND EXPLORATION
Project & Portfolio I: Kenya M Phillips
December 1, 2022

2. What makes Winter Noelle a unique
brand is a nuanced approach to
coaching & targeting young
entrepreneurs. I create custom
performance plans for clients which
yield personalized results. I guide
beginning business owners by providing
strategy, accountability, and resources.
As a result I offer services which include
business coaching, mentoring, and
digital marketing services. I help
entrepreneurs curate, create, and
cultivate business growth aligned with
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Business Strategist (Business Teacher)
• Creative Director
• Project Management Specialists
• Success Coach (Motivational Speaker)
I like to describe my archetype as “the dragon slayer, the
winner and the team player”, aka the hero. As a business
success coach, my unique perspective is formed from
experience based learning. I overcome obstacles by tackling
them with solid strategies and action plans. I meet
challenges head on and face them with evidence supported
solutions. I especially focus on balancing entrepreneurship,
self care, and ambition. In helping others curate, create, and
cultivate, I win not only for myself but my community as
well.
Business Strategists for New Entrepreneurs
Picture Relevant
to Your Industry
Goes Here
(Business Teachers, Postsecondary, 2022)
(Coaches and Scouts, 2022)
(Hero Archetype, 2022)

4. New Entrepreneurs
Gen Z & Millennial Business Owners
Delores Goodman
Outreach Plan:
To prepare for outreach, I will draft a message so that I
don't ramble and potentially overwhelm the person I am
calling. To follow up with this lead, I will call this person. I
saw their contact information on a car when driving. I will
follow up with this person via phone call and see if I can
establish a client, I will offer the client access to my site and
other additional resources.
PROFILE
PICTURE Owner at Goodman Notary
Denisha Pilar
Outreach Plan:
• I will create a custom plan in which I anticipate her
business needs before I call. This will ensure I
maximize the fullest potential of the phone call. In
addition, I will structure an partnership idea, in which we
can work together and see if additional long-term brand
partnerships would be a good fit. I will message this
person via text message and schedule a meeting call.
PROFILE
PICTURE Entrepreneur at
Denisha Pilar Beauty
Adrian Martin
Outreach Plan:
I will offer digital marketing services to this business owner via social media. I will prepare a
professional message to send out offering the services as a targeted package. By pinpointing areas of
improvement, I then immediately communicate potential value to the client. By communicating via
social media, I give the client the option to communicate with me in a way which feels easily accessible.
I will follow up with Adrian Martin via email if he decides to book services.
PROFILE
PICTURE
Owner of Lucky Noir

5. GOALS
Short Term: I expect to graduate in July 2024; this is my main priority. My secondary point of focus is experiential based
learning. My main career focus is ecommerce, product development and digital marketing coaching. Throughout the next
few years, I am adamant on creating experiences that make me an expert in these two fields. In addition, I want to push my
digital marketing knowledge by documenting my process and managing myself as the client. I have developed a few
different brands which I look forward to continue growing such as ICCON Youth Society, business coaching services
through my Winter Noelle personal branding, and Titan Aroma, ecommerce self-care business. Each of these businesses
highlight the things I love to do and have been lucrative projects for me thus far. By January of 2023, using the information
I have learned so far, I will be starting a social media campaign to make each of my brands more visible. I will grow each
account to create social proof in 2023. This will create enough brand awareness to structure brand deals and many other
lucrative partnerships. By the end of 2023, I hope to purchase a commercial property with several store fronts so that I
have the room and resources to spread out as I continue developing my business endeavors. The next 4 years will be used
growing the brands to million dollar assets. I will do this by leveraging creative marketing strategies, insider consumer
knowledge, and creative audience capturing campaigns.
Mid Term: Once my businesses are established, maintained, and automated I will be able to turn my focus on events. I
imagine ICCON Youth Society hosting several events as a result of the work students complete throughout the year. For
instance, each season we will have seasonal events such as carnivals, festivals, concerts, community outreach events and
more. Furthermore, I plan to host an annual battle of the majorettes in Las Vegas Nevada, which will be the first majorette
competition circuit in Las Vegas. I will also host events for my other businesses, such as candle making workshops for
Titan Aroma, and vision board parties for Winter Noelle. Eventually, I intend on opening a second ICCON Youth Society
location in either Dallas or Houston Texas.(This will take place once the events are incorporated seamlessly into ICCON Las
Vegas - most likely 2028) After owning and operating ICCON Las Vegas for 5 years, I will be ready to begin scaling to the
next locations. Once the second location is functional I plan on attending law school to study contract law. It's important
that I open the 2nd location before law school as I want both locations to be fully established before I step down as
Director. I will do this to give myself time to focus on law school full time, I will remain with ICCON as a board member. As
a lawyer I will further my expertise in business acquisition, in addition to furthering my understanding of business in
America. This knowledge will allow me to teach it back to youth in an understandable way.
Long Term: I plan to be a contract lawyer, experimental designer, and serial entrepreneur. I will continue starting,
growing, buying, and selling businesses because doing so provides me with experiences which give me valuable expertise.
Using this expertise, I can teach it back to youth in real time which will empower them to courageously curate, create, and
cultivate. ICCON Youth Society will grow to have more locations and eventual develop into a billion dollar corporation as
the media wing of ICCON develops and the toy & merchandise sales roll in. (Think Content Creator "Blippi"). I look forward
to the growth ICCON will experience throughout the years as we transition through different businesses such as programs
and services, events, daycare merchandise sales, toy sales, kids media platform (YouTube channel), etc. I also want to work
on a community foundation which gives back to disadvantaged youth. I look forward to ushering the next generation of
financial literate business owners.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
SEO/SEM Marketing
SOFT
HARD
Novice / Adept / Expert
Develop Paid Ad Assets Novice / Adept / Expert
Writing and Professional Communication Novice / Adept / Expert
Judgement and Decision making Novice / Adept / Expert
Brand Design
SOFT
HARD
Novice / Adept / Expert
Project Management Novice / Adept / Expert
Content Analysis Novice / Adept / Expert
Operations and Logistics Management Novice / Adept / Expert

7. I help new entrepreneurs curate, create, and
cultivate successful growing businesses
aligned with joy; by utilizing digital marketing,
I discover new business strategies for success.
PROMISE

8. CREDENTIALS
Work Experience:
• General Manager of Dream Entertainment
• Business and Marketing Teacher at
Centennial High School
• Head Coach and Creative Director of ICCON
Youth Society
Education:
• Building a Portfolio with Adobe Portfolio -
Linkedin Learning , December 2022
• Entertainment Business, B.S., Full Sail University (Exp. 2024)
Awards:
• Americorps Year of Service as Volunteer
Student Success Coach
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Laysha Ward
Industry Experience:
• Exec VP & Chief External Engagement
Officer at Target
• Laysha Ward is an accomplished C-
suite executive with nearly 30 years of
leadership experience at a Fortune 50
company.
Education:
• Indiana University Bloomington (Bachelor Degree)
• University of Chicago (Master Degree)
Leadership Experience:
Target - Greater Minneapolis-St. Paul Area
• EVP & Chief External Engagement Officer (2017 - Present
· 6 yrs)
• EVP & Chief Corporate Social Responsibility Officer (2015
- 2017 · 2 yr)
• EVP & Chief Corporate Social Responsibility Officer (2008
- 2015 · 7 yr)Leadership experience goes here
Skills and Proficiencies:
• Leadership - 17 endorsements
• Social Responsibility - 6 endorsements
• Strategy - 4 endorsements
Winter Noelle
verall Online Presence:
Laysha Ward has an outstanding profile. Her banner is LinkedIn
branded "Top Voices", automatically granting her legitimacy and
social proof. She has a clear spot on headshot which is plain yet
simple. Her bio is informative, yet authentic in displaying her
passions. Overall, one of the highest engaged profiles I found, I'd rate
95. The only reason I feel this way is because I would have loved to
HEADSHOT
HEADSHOT
Industry Experience:
• I have recently worked as a business
consultant and Business & Marketing
Teacher in the las vegas area. As a
freelance consultant, I offer coaching
and digital marketing to clients.
Education:
I started my undergraduate degree at EMCC before transferring to Full
Sail Univeristy to complete a degree in Entertainment Business (Exp.
2024)
• Entertainment Business, B.S., Full Sail University (Exp.
2024)
Leadership Experience:
• 6 Years of Freelance Business Consulting
• 2 years General manager of Dream Entertainment
Skills and Proficiencies:
• Coaching - X endorsements
• Business Consulting - X endorsements
• Strategy - X endorsements
Overall Online Presence:
• I don’t yet have the best online presence. I rate myself a
2/10. I need to become more consistent across all
platforms.
https://www.linkedin.com/in/laysha-ward-520159150/

10. COMPETITION
Niamani Brown
Industry Experience:
• Event Manager/ Producer (4 years)
Education:
• Entertainment Business Bachelor's of Science, Arts,
Entertainment, and Media Management (Mar 2020 - Sep
2022)
• University of Louisiana (2003 - 2005)
Volunteer Experience:
Volunteer Emergency Medical Technician
Skills and Proficiencies:
• Digitial Marketing - 3 endorsements
• Communication - 6 endorsements
• Financial Analysis - 4 endorsements
Winter Noelle
Overall Online Presence:
Id rate this profile an 8/10. Straight away I noticed that the
headshot here is what appears to be a cropped selfie. Taking
pointers from this classes content, I've learned that it's best
best to get the right headshot as it makes your brand look
better. Niamani's bio was also very well written.
https://www.linkedin.com/in/niamanib/
HEADSHOT
HEADSHOT
Industry Experience:
• I have recently worked as a business
consultant and Business & Marketing
Teacher in the las vegas area. As a
freelance consultant, I offer coaching
and digital marketing to clients.
Education:
I started my undergraduate degree at EMCC before transferring to Full
Sail Univeristy to complete a degree in Entertainment Business (Exp.
2024)
• Entertainment Business, B.S., Full Sail University (Exp.
2024)
Leadership Experience:
• 6 Years of Freelance Business Consulting
• 2 years General manager of Dream Entertainment
Skills and Proficiencies:
• Coaching - X endorsements
• Business Consulting - X endorsements
• Strategy - X endorsements
Overall Online Presence:
• I don’t yet have the best online presence. I rate myself a
2/10. I need to become more consistent across all
platforms.

11. BRAND POSITION
For new entrepreneurs who need support with their
business endeavors, I provide coaching, mentoring, and
digital marketing services because in partnering with me
and using the resources I provide, entrepreneurs will
save time executing their vision and grow their business
in bespoke way aligned with joy.
“THE DRAGON SLAYER, JOY CATCHER”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event: Built to Impact
‣ March 3- 5, 2023 | Atlanta, GA
• Name of event: Bout My Business! A Pop-Up Networking Event for POC
Entrepreneurs
‣ Mar 11 2022 | Penalty Box Sports (Bar 4300 E Sunset Road Suite C1
Henderson, NV 89014)
• Name of event: THE BAKERY COWORK Short Film Day Event
‣ Dec 28, 2022 6:30pm to 8:30pm | 1500 Southland Circle Northwest,
Atlanta, Georgia
Digital Marketing
Clients can expect to see active social media accounts including, Tik Tok, YouTube, and Instagram.
Social Strategies will be as follows. My goal is post on YouTube three times a week. My other social
media strategies are as follows. I choose this type of content after studying each platform. I noticed
that short form video is dominating all social media platforms, so I found topics which would package
well with one another.
Website: Moving forward, I will maintain my site and continue updating my blog. As a business coach
and serial entrepreneur, having a way to document all of the different projects/ services I offer is a
critical component to growing my brand. Considering my variety of business endeavors such as
business coaching, digital marketing ecommerce brands, selling custom furniture, creating booths for
local Las Vegas conventions, doing pop-up stores where I sell self-care products, etc.; developing a
main portfolio will be best for packaging my business variety. I am constantly working on a new
venture, my portfolio will allow for me to put my best foot forward when networking. Also, my
portfolio helps me to establish a brand tone of voice which will be the first way my audience will
encounter my content.
Picture of You
Goes Here
https://www.canva.com/le
arn/personal-branding/

13. PROFESSIONAL DEVELOPMENT
Mentor
I will seek a mentor who is a serial entrepreneur. I am specifically looking
for someone who deals in the ecommerce and product development space.
Professionally I'd like my businesses to have highly developed product
and merchandise lines. For instance, I eventually want to launch toys to be
sold under my ICCON Youth Society branding. The perfect mentor for me
would be someone who either works in ecommerce or an investor. In
understanding product demand and how deals are structured, I will be
able to create experiences which teach my ICCON youth society the same
resources.
Formal Education
• Entertainment Business, B.S., Full Sail University (Exp.
2024)
Technical Skills
• Project Management - PMI Project Management Institute,
December 2024
• Fundamentals of Digital Marketing - Google, December
2024
• Google Ads Apps Certification - Skillshop, December 2024
Soft Skills
• Adobe Color Essential Training- Linkedin Learning ,
December 2022
• Building a Portfolio with Adobe Portfolio - Linkedin
Learning , December 2022
• Adobe Fonts - Linkedin Learning , December 2022

14. Winter Noelle
For new entrepreneurs who need support with their business endeavors, I provide
coaching, mentoring, and digital marketing services because in partnering with me and
using the resources I provide, entrepreneurs will save time executing their vision and
grow their business in a bespoke way aligned with joy.
If you've ever been stuck wanting to start your first business or have a failing business
and need help with where to go next. I am the coach for you. I help curate, create, and
cultivate growing business. In fact, the last client I coached now owns 2 different
businesses which replaced his 9-5 income allowing him the freedom to choose his daily
schedule.
Picture of You
Goes Here

15. REFERENCES
Works Cited
Business Teachers, Postsecondary. (2022,
December 3). Retrieved from Onet:
vhttps://www.onetonline.org/link/summary/25
-1011.00
Chapman, C. (2022, December 14). Color Theory
for Designers, Part 1: The Meaning of Color.
Retrieved from smashingmagazine:
https://www.smashingmagazine.com/2010/01/
color-theory-for-designers-part-1-the-meaning-
of-color/
Coaches and Scouts. (2022, December 5).
Retrieved from Onet:
https://www.onetonline.org/link/summary/27-
2022.00
Hero Archetype. (2022, December 9). Retrieved
from kayeputnam:
https://www.kayeputnam.com/brand-
archetype-hero/
Insights, I. (2022, August 2022). The 7 traits of
great leaders. Retrieved from ICAEW :
https://www.icaew.com/insights/student-
insights/the-7-traits-of-great-leaders
https://www.pmi.org/certifications/project-
management-pmp
(2022, December 14).
https://skillshop.exceedlms.com/student/path/
29785-google-ads-apps-
certification?sid=ca3df019-cc86-4e58-8549-
8aeca33f632f&sid_i=6
(2022, December 14).
https://members.thebakerycowork.com/events
/28-dec-2022-short-film-day
https://www.eventbrite.com/e/bout-my-
business-a-pop-up-networking-event-for-poc-
entrepreneurs-tickets-
436218249527?aff=ebdssbdestsearch
https://builttoimpact.com/weekend/