Portfolio Slides, Rough Draft.

1. PERSONAL BRAND EXPLORATION
Your Name
Project & Portfolio I: Kenya M Phillips
December 1, 2022

2. What makes Winter Noelle a unique brand is a
nuanced approach to coaching & targeting
young entrepreneurs. I create custom
performance plans for clients which yield
personalized results. I guide beginning business
owners by providing strategy, accountability, and
resources. As a result I offer services which
include business coaching, mentoring, and
digital marketing services. I help entrepreneurs
curate, create, and cultivate business growth
aligned with personal joy.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Business Strategist (Business Teacher)
• Creative Director
• Project Management Specialists
• Success Coach (Motivational Speaker)
I like to describe my archetype as “the dragon
slayer, the winner and the team player”, aka the
hero. As a business success coach, my unique
perspective is formed from experience based
learning. I overcome obstacles by tackling them
with solid strategies and action plans. I meet
challenges head on and face them with evidence
supported solutions. I especially focus on balancing
entrepreneurship, self care, and ambition. In helping
others curate, create, and cultivate, I win not only
for myself but my community as well.
Business Strategists for New Entrepreneurs
Picture Relevant
to Your Industry
Goes Here
(Business Teachers, Postsecondary, 2022)
(Coaches and Scouts, 2022)
(Hero Archetype, 2022)

4. New Entrepreneurs
Gen Z & Millennial Business Owners
Delores Goodman
Outreach Plan:
To prepare for outreach, I will draft a message so that I
don't ramble and potentially overwhelm the person I am
calling. To follow up with this lead, I will call this person. I
saw their contact information on a car when driving. I will
follow up with this person via phone call and see if I can
establish a client, I will offer the client access to my site
and other additional resources.
PROFILE
PICTURE Owner at Goodman Notary
Denisha Pilar
Outreach Plan:
• I will create a custom plan in which I anticipate her
business needs before I call. This will ensure I
maximize the fullest potential of the phone call. In
addition, I will structure an partnership idea, in which we
can work together and see if additional long-term brand
partnerships would be a good fit. I will message this
person via text message and schedule a meeting call.
PROFILE
PICTURE Entrepreneur at
Denisha Pilar Beauty
Adrian Martin
Outreach Plan:
I will offer digital marketing services to this business owner via social media. I will prepare a
professional message to send out offering the services as a targeted package. By pinpointing areas of
improvement, I then immediately communicate potential value to the client. By communicating via
social media, I give the client the option to communicate with me in a way which feels easily accessible.
I will follow up with Adrian Martin via email if he decides to book services.
PROFILE
PICTURE
Owner of Lucky Noir

5. GOALS
Short Term: I expect to graduate in July 2024; this is my main priority. My secondary point of focus is experiential
based learning. My main career focus is ecommerce, product development and digital marketing coaching.
Throughout the next few years, I am adamant on creating experiences that make me an expert in these two fields. In
addition, I want to push my digital marketing knowledge by documenting my process and managing myself as the
client. I have developed a few different brands which I look forward to continue growing such as ICCON Youth
Society, business coaching services through my Winter Noelle personal branding, and Titan Aroma, ecommerce self-
care business. Each of these businesses highlight the things I love to do and have been lucrative projects for me thus
far. By January of 2023, using the information I have learned so far, I will be starting a social media campaign to make
each of my brands more visible. I will grow each account to create social proof in 2023. This will create enough brand
awareness to structure brand deals and many other lucrative partnerships. By the end of 2023, I hope to purchase a
commercial property with several store fronts so that I have the room and resources to spread out as I continue
developing my business endeavors. The next 4 years will be used growing the brands to million dollar assets. I will do
this by leveraging creative marketing strategies, insider consumer knowledge, and creative audience capturing
campaigns.
Mid Term: Once my businesses are established, maintained, and automated I will be able to turn my focus on
events. I imagine ICCON Youth Society hosting several events as a result of the work students complete throughout
the year. For instance, each season we will have seasonal events such as carnivals, festivals, concerts, community
outreach events and more. Furthermore, I plan to host an annual battle of the majorettes in Las Vegas Nevada, which
will be the first majorette competition circuit in Las Vegas. I will also host events for my other businesses, such as
candle making workshops for Titan Aroma, and vision board parties for Winter Noelle. Eventually, I intend on opening
a second ICCON Youth Society location in either Dallas or Houston Texas.(This will take place once the events are
incorporated seamlessly into ICCON Las Vegas - most likely 2028) After owning and operating ICCON Las Vegas for 5
years, I will be ready to begin scaling to the next locations. Once the second location is functional I plan on attending
law school to study contract law. It's important that I open the 2nd location before law school as I want both locations
to be fully established before I step down as Director. I will do this to give myself time to focus on law school full time,
I will remain with ICCON as a board member. As a lawyer I will further my expertise in business acquisition, in
addition to furthering my understanding of business in America. This knowledge will allow me to teach it back to
youth in an understandable way.
Long Term: I plan to be a contract lawyer, experimental designer, and serial entrepreneur. I will continue starting,
growing, buying, and selling businesses because doing so provides me with experiences which give me valuable
expertise. Using this expertise, I can teach it back to youth in real time which will empower them to courageously
curate, create, and cultivate. ICCON Youth Society will grow to have more locations and eventual develop into a
billion dollar corporation as the media wing of ICCON develops and the toy & merchandise sales roll in. (Think
Content Creator "Blippi"). I look forward to the growth ICCON will experience throughout the years as we transition
through different businesses such as programs and services, events, daycare merchandise sales, toy sales, kids
media platform (YouTube channel), etc. I also want to work on a community foundation which gives back to
disadvantaged youth. I look forward to ushering the next generation of financial literate business owners.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
SEO/SEM Marketing
SOFT
HARD
Novice / Adept / Expert
Develop Paid Ad Assets Novice / Adept / Expert
Writing and Professional Communication Novice / Adept / Expert
Judgement and Decision making Novice / Adept / Expert
Brand Design
SOFT
HARD
Novice / Adept / Expert
Project Management Novice / Adept / Expert
Content Analysis Novice / Adept / Expert
Operations and Logistics Management Novice / Adept / Expert

7. I help new entrepreneurs curate, create, and
cultivate successful growing businesses
aligned with joy; by utilizing digital
marketing, I discover new business
strategies for success.
PROMISE

8. CREDENTIALS
Work Experience:
• General Manager of Dream
Entertainment
• Business and Marketing Teacher at
Centennial High School
• Head Coach and Creative Director of
ICCON Youth Society
Education:
• Building a Portfolio with Adobe Portfolio -
Linkedin Learning , December 2022
• Entertainment Business, B.S., Full Sail University (Exp. 2024)
Awards:
• Americorps Year of Service as Volunteer
Student Success Coach
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Laysha Ward
Industry Experience:
• Exec VP & Chief External
Engagement Officer at Target
• Laysha Ward is an accomplished C-
suite executive with nearly 30 years of
leadership experience at a Fortune 50
company.
Education:
• Indiana University Bloomington (Bachelor Degree)
• University of Chicago (Master Degree)
Leadership Experience:
Target - Greater Minneapolis-St. Paul Area
• EVP & Chief External Engagement Officer (2017 -
Present · 6 yrs)
• EVP & Chief Corporate Social Responsibility Officer
(2015 - 2017 · 2 yr)
• EVP & Chief Corporate Social Responsibility Officer
(2008 - 2015 · 7 yr)Leadership experience goes here
Skills and Proficiencies:
• Leadership - 17 endorsements
• Social Responsibility - 6 endorsements
• Strategy - 4 endorsements
Winter Noelle
verall Online Presence:
Laysha Ward has an outstanding profile. Her banner is LinkedIn
branded "Top Voices", automatically granting her legitimacy and
social proof. She has a clear spot on headshot which is plain yet
simple. Her bio is informative, yet authentic in displaying her
passions. Overall, one of the highest engaged profiles I found, I'd
rate 95. The only reason I feel this way is because I would have
HEADSHOT
HEADSHOT
Industry Experience:
• I have recently worked as a business
consultant and Business & Marketing
Teacher in the las vegas area. As a
freelance consultant, I offer coaching
and digital marketing to clients.
Education:
I started my undergraduate degree at EMCC before
transferring to Full Sail Univeristy to complete a degree in
Entertainment Business (Exp. 2024)
• Entertainment Business, B.S., Full Sail University (Exp.
2024)
Leadership Experience:
• 6 Years of Freelance Business Consulting
• 2 years General manager of Dream Entertainment
Skills and Proficiencies:
• Coaching - X endorsements
• Business Consulting - X endorsements
• Strategy - X endorsements
Overall Online Presence:
• I don’t yet have the best online presence. I rate myself
a 2/10. I need to become more consisten acorss all
platforms.
https://www.linkedin.com/in/laysha-ward-520159150/

10. COMPETITION
Niamani Brown
Industry Experience:
• Event Manager/ Producer (4 years)
Education:
• Entertainment Business Bachelor's of Science, Arts,
Entertainment, and Media Management (Mar 2020 -
Sep 2022)
• University of Louisiana (2003 - 2005)
Volunteer Experience:
Volunteer Emergency Medical Technician
Skills and Proficiencies:
• Digitial Marketing - 3 endorsements
• Communication - 6 endorsements
• Financial Analysis - 4 endorsements
Winter Noelle
Overall Online Presence:
Id rate this profile an 8/10. Straight away I noticed that the
headshot here is what appears to be a cropped selfie.
Taking pointers from this classes content, I've learned that
it's best best to get the right headshot as it makes your
brand look better. Niamani's bio was also very well written.
https://www.linkedin.com/in/niamanib/
HEADSHOT
HEADSHOT
Industry Experience:
• I have recently worked as a business
consultant and Business & Marketing
Teacher in the las vegas area. As a
freelance consultant, I offer coaching
and digital marketing to clients.
Education:
I started my undergraduate degree at EMCC before
transferring to Full Sail Univeristy to complete a degree in
Entertainment Business (Exp. 2024)
• Entertainment Business, B.S., Full Sail University (Exp.
2024)
Leadership Experience:
• 6 Years of Freelance Business Consulting
• 2 years General manager of Dream Entertainment
Skills and Proficiencies:
• Coaching - X endorsements
• Business Consulting - X endorsements
• Strategy - X endorsements
Overall Online Presence:
• I don’t yet have the best online presence. I rate myself
a 2/10. I need to become more consisten acorss all
platforms.

11. BRAND POSITION
For new entrepreneurs who need support with their
business endeavors, I provide coaching, mentoring,
and digital marketing services because in partnering
with me and using the resources I provide,
entrepreneurs will save time executing their vision and
grow their business in bespoke way aligned with joy.
“THE DRAGON SLAYER, JOY CATCHER”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event: Built to Impact
‣ March 3- 5, 2023 | Atlanta, GA
• Name of event: Bout My Business! A Pop-Up Networking Event for
POC Entrepreneurs
‣ Mar 11 2022 | Penalty Box Sports (Bar 4300 E Sunset Road Suite
C1 Henderson, NV 89014)
• Name of event: THE BAKERY COWORK Short Film Day Event
‣ Dec 28, 2022 6:30pm to 8:30pm | 1500 Southland Circle
Northwest, Atlanta, Georgia
Digital Marketing
Clients can expect to see active social media accounts including, Tik Tok, YouTube, and
Instagram. Social Strategies will be as follows. My goal is post on YouTube three times a week.
My other social media strategies are as follows. I choose this type of content after studying each
platform. I noticed that short form video is dominating all social media platforms, so I found topics
which would package well with one another.
Website: Moving forward, I will maintain my site and continue updating my blog. As a business
coach and serial entrepreneur, having a way to document all of the different projects/ services I
offer is a critical component to growing my brand. Considering my variety of business endeavors
such as business coaching, digital marketing ecommerce brands, selling custom furniture,
creating booths for local Las Vegas conventions, doing pop-up stores where I sell self-care
products, etc.; developing a main portfolio will be best for packaging my business variety. I am
constantly working on a new venture, my portfolio will allow for me to put my best foot forward
when networking. Also, my portfolio helps me to establish a brand tone of voice which will be the
first way my audience will encounter my content.
Picture of You
Goes Here
https://www.canva.com/le
arn/personal-branding/

13. PROFESSIONAL DEVELOPMENT
Mentor
I will seek a mentor who is a serial entrepreneur. I am specifically
looking for someone who deals in the ecommerce and product
development space. Professionally I'd like my businesses to have
highly developed product and merchandise lines. For instance, I
eventually want to launch toys to be sold under my ICCON Youth
Society branding. The perfect mentor for me would be someone who
either works in ecommerce or an investor. In understanding product
demand and how deals are structured, I will be able to create
experiences which teach my ICCON youth society the same resources.
Formal Education
• Entertainment Business, B.S., Full Sail University (Exp.
2024)
Technical Skills
• Project Management - PMI Project Management
Institute, December 2024
• Fundamentals of Digital Marketing - Google, December
2024
• Google Ads Apps Certification - Skillshop, December
2024
Soft Skills
• Adobe Color Essential Training- Linkedin Learning ,
December 2022
• Building a Portfolio with Adobe Portfolio - Linkedin
Learning , December 2022
• Adobe Fonts - Linkedin Learning , December 2022

14. Winter Noelle
For new entrepreneurs who need support with their business endeavors, I provide coaching, mentoring,
and digital marketing services because in partnering with me and using the resources I provide,
entrepreneurs will save time executing their vision and grow their business in a bespoke way aligned with
joy.
If you've ever been stuck wanting to start your first business or have a failing business and need help with
where to go next. I am the coach for you. I help curate, create, and cultivate growing business. In fact, the
last client I coached now owns 2 different businesses which replaced his 9-5 income allowing him the
freedom to choose his daily schedule.
Picture of You
Goes Here

15. REFERENCES
Works Cited
Business Teachers, Postsecondary. (2022, December 3).
Retrieved from Onet:
vhttps://www.onetonline.org/link/summary/25-1011.00
Chapman, C. (2022, December 14). Color Theory for
Designers, Part 1: The Meaning of Color. Retrieved from
smashingmagazine:
https://www.smashingmagazine.com/2010/01/color-theory-for-
designers-part-1-the-meaning-of-color/
Coaches and Scouts. (2022, December 5). Retrieved from
Onet: https://www.onetonline.org/link/summary/27-2022.00
Hero Archetype. (2022, December 9). Retrieved from
kayeputnam: https://www.kayeputnam.com/brand-archetype-
hero/
Insights, I. (2022, August 2022). The 7 traits of great leaders.
Retrieved from ICAEW :
https://www.icaew.com/insights/student-insights/the-7-traits-of-
great-leaders
https://www.pmi.org/certifications/project-management-pmp
(2022, December 14).
https://skillshop.exceedlms.com/student/path/29785-google-
ads-apps-certification?sid=ca3df019-cc86-4e58-8549-
8aeca33f632f&sid_i=6
(2022, December 14).
https://members.thebakerycowork.com/events/28-dec-2022-
short-film-day
https://www.eventbrite.com/e/bout-my-business-a-pop-up-
networking-event-for-poc-entrepreneurs-tickets-
436218249527?aff=ebdssbdestsearch
https://builttoimpact.com/weekend/