The 2006 Federal Budget eliminated the capital gains tax on all gifts of publicly-traded securities made to registered charities—making it the most tax efficient way to make a donation! CanadaHelps is proud to be the first charity in Canada to accept Gift of Securities donations online. We make the process of donating and receiving gifts of securities simple for everyone involved. Join us for this webinar as we take you through how donations of securities works through CanadaHelps.

1. Donations of Securities
through CanadaHelps
June 3, 2009
For audio, turn on your speakers, or
Call 1-516-453-0014; Code 339-537-509

2. Reminders
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For audio, turn on your speakers, or
Call 1-516-453-0014; Code 339-537-509

3. CanadaHelps.org
What is CanadaHelps?
A public charitable foundation that provides accessible and
affordable online technology to both donors and charities.
For Charities
A cost-effective means of raising funds online.
For Donors
A one-stop-shop for giving.
CanadaHelps is a charity helping charities.
For audio, turn on your speakers, or
Call 1-516-453-0014; Code 339-537-509

4. Today’s Presenters
• Mike Henry
Charity Liaison
• Kirstin Beardsley
Marketing and Communications Coordinator
For audio, turn on your speakers, or
Call 1-516-453-0014; Code 339-537-509

5. Webinar Agenda
1. Tax Benefit Overview
2. Accepting & Processing Gifts of Securities
• Without CanadaHelps
• With CanadaHelps
3. Tips for Success
4. Frequently Asked Questions
5. Q & A
For audio, turn on your speakers, or
Call 1-516-453-0014; Code 339-537-509

6. TAX BENEFIT OVERVIEW

7. Tax Benefit Overview
• If a donor owns securities or
mutual funds that have grown in
value, they will face a tax bill
upon selling them
• Charitable donations of publicly
listed securities to registered
charities are exempt from
capital gains taxation
For audio, turn on your speakers, or
Call 1-516-453-0014; Code 339-537-509

8. For audio, turn on your speakers, or
Call 1-516-453-0014; Code 339-537-509

9. What does this mean for donors?
• Tax Advantages
• Eliminate capital gains tax bill
• Opportunity
• An opportunity to make a significant gift
• Recognition
• Their gift can be honoured during their lifetime
For audio, turn on your speakers, or
Call 1-516-453-0014; Code 339-537-509

10. What does this mean for charities?
• Bigger donations
• Another significant donation source
For audio, turn on your speakers, or
Call 1-516-453-0014; Code 339-537-509

11. ACCEPTING & PROCESSING GIFTS
OF SECURITIES

12. Accepting gifts of securities on your own
• Requirements:
• Brokerage account
• New forms and procedures for receipting,
processing, etc.
• Train and inform staff

13. Accepting gifts of securities is easy &
hassle-free with CanadaHelps!
• No need to get a broker
• No need to set up a brokerage account
• No administrative hassles

14. Donating Securities through CanadaHelps
1. Donor fills in information online on www.CanadaHelps.org
2. Donor submits the Letter of Authorization to their financial advisor
3. The financial advisor transfers the securities to the CanadaHelps brokerage
account
4. CanadaHelps sells the securities and forwards the sale value to your charity
5. CanadaHelps emails the donor a PDF tax receipt

15. TIPS FOR SUCCESS

16. Let donors know you accept gifts of
securities.
• Include an article in your next newsletter
• Dedicate a page on your website to the topic
• Clearly and succinctly explain the benefits

19. Outline the process on your
website.
• Explain that you are using
CanadaHelps to process gifts of
securities
• Outline the process so they know what
to expect
• Inform donors that CanadaHelps
assesses a transaction fee on each
donation before disbursing it to your
charity

21. For audio, turn on your speakers,
or Call xxx-xxx-xxx; Code xxx-xxx-xxx

22. Let financial advisors know that your charity
accepts gifts of securities.
• They can consider this option for their clients
• Tip: set up meetings with advisors in your organization’s
neighbourhood

23. Create a segmented list of donors.
• Go through your donor data and create targeted lists
• Develop personalized, compelling messages for these
groups about donating securities

24. Prepare for the Giving Season.
• December is traditionally the time when most gifts of
securities are made
• Effective timing, messaging and repetition is important to
successfully promote charitable gifts of securities to your
organization

25. Follow-up.
• Thank donors in a timely way
• Remember to include CanadaHelps donors in your
charity’s regular donor recognition programs
• Find donor details in your MyCharity account

26. FREQUENTLY ASKED QUESTIONS

27. What is the cost to process donations of
securities through CanadaHelps?
• There is a nominal 3% transaction fee
deducted based on the proceeds of the sale of
donated securities
• Covers brokerage, transfer, banking & distribution
fees

28. How much money actually goes to my charity?
• CanadaHelps sells the securities and forwards the
sale value to your charity (less 3%)
• Please note that the CanadaHelps broker sells the
securities upon receipt

29. What value is on the donor’s tax receipt?
• The actual value of the donation for the tax
receipt is determined on the day that the
donation is received in the CanadaHelps
brokerage account
• Canada Revenue Agency (CRA) guidelines

30. How long does it take for a donation to
reach my charity?
• Generally, most securities take a few days to get to CanadaHelps
once a donor submits the Letter of Authorization to their financial
advisor/broker
• Some securities (e.g. mutual funds) can take a few weeks
• Once CanadaHelps receives the securities and they are sold, we
distribute them to the charity in the next disbursement cycle
• Process can take as little as a week

31. Who issues the tax receipt?
How and when is it issued?
• CanadaHelps issues and sends the tax receipt to
the donor
• Tax receipts are valued based on closing bid price
• Tax receipts are issued and sent after securities
are sold

32. Where do I find out about donations of
securities made to my charity?
• In your MyCharity account, look for “Securities” in the
Donation Source field

33. What if the donor manages their own
investments?
• Process is the same through CanadaHelps
• Donor needs to provide their financial
institution’s information during the donation
process

34. ABOUT MYCHARITYCONNECTS

35. www.mycharityconnects.org
• Free online resources Next Webinar
• Information about technology “Building Your Social
• Demos Media Plan”
• Information on upcoming
JUNE 17
webinars 2PM – 3PM
(Eastern Time)

36. www.mycharityconnects.org/conference
JUNE 8 – 9 | MaRS CENTRE, TORONTO
• Two-day “Bachelor’s level” learning opportunity for
fundraisers and marketers in the charitable/non-profit
sector
• Gain decision-making tips
• Learn about best practices and new ideas
• Acquire a greater sense of return on investment
Registration closes Friday, June 5th!

37. www.mycharityconnects.org/conference
JUNE 8 – 9 | MaRS CENTRE, TORONTO
• 25 workshops to choose from, including topics like:
• Everything Google: Alerts, Adwords & Analytics
• Taking It to the Max: Making the Most of Your Tech Budget
• Game On: An Interactive Session on Social Media
• How Tweet It Is: Creating a Following on Twitter
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• Fee includes:
• Admission to 4 keynote sessions and 5 workshops
• 2 breakfasts, 2 lunches
• Conference materials
• Conference swag bag

38. Question and Answer
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we can’t hear you
Ask questions here
Ask away!

39. Thank you for attending!
Slides will be up on: www.slideshare.net/MyCharityConnects
Check out www.mycharityconnects.org for resources!
Register for the conference at: mycharityconnects.eventbrite.com
Questions, feedback, comments? Email Amy at: amyh@canadahelps.org
Thanks to: