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Smart fundraising programs for surviving the summer slump


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The dreaded "summer slump" is coming, and the economy isn't helping. Join James Campbell from Firstgiving's business development team and Mike Hennessy from the Special Operations Warrior Foundation for this practical session on surviving the summer slump and building a bridge to success with your Fall fundraising event.

Published in: Self Improvement
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Smart fundraising programs for surviving the summer slump

  1. 1. Smart fundraising programs for surviving the summer slump A Webinar with: James Campbell, Firstgiving Mike Hennessy, Special Operations Warrior Foundation May 20, 2009
  2. 2. Today’s agenda • Peer-to-Peer social fundraising • Special Operations Warrior Foundation case study • Three simple fundraising programs for the summer slow down • About Firstgiving • Question time (answers, too!)
  3. 3. Social Fundraising Your NPO Supporters = Fundraisers Friends & Families = Donors • Your volunteers make personalized appeals to their friends and family for your cause • Allow your volunteers to leverage their social & professional networks to raise money • Empower those who want to do more than make a simple donation
  4. 4. Put a personal face on your cause • Eliminate “fear of asking” • Donors feel more compelled to support their friend • Lack of familiarity with your nonprofit has little bearing on the decision to donate • Convenient, easy and secure donation • Automatic donation acknowledgments • Online reporting
  5. 5. So, why online fundraising? • In this economy, it’s not enough to simply rely on unsolicited general donations on your website, grants, corporate sponsorship • It’s imperative to diversify your overall development strategy now • Think beyond your events • When evaluating fundraising services understand features & benefits, not just the bottom line costs • It’s more cost effective and it’s easier • We’ll discuss some simple, cost effective, quick, & creative fundraising programs later, but right now….
  6. 6. Welcome Guest: Mike Hennessy Communications & Events Manager Special Operations Warrior Foundation
  7. 7. Special Operations Warrior Foundation: The Special Operations Warrior Foundation provides full scholarship grants and educational and family counseling to the surviving children of special operations people who die in operational or training missions and immediate financial assistance to severely wounded special operations people and their families.
  8. 8. Fundraising Program
  9. 9. What’s the impact of e-Fundraising? • How our supporters use online fundraising tools: – Public events – Grassroots campaigns • Our Staff or Board hesitations and concerns with: – Cost – Security/Privacy – User experience • Our experience: – Fundraising results – User feedback – Donations growth – What’s next
  10. 10. Individual fundraising on Firstgiving $200,000 $175,000 $150,000 $125,000 $100,000 $75,000 $50,000 $25,000 $0 2007 2008 2009 $44,900 $75,700 $180,000 projected ($77,000 YTD)
  11. 11. Thank you Mike, and to the Special Operations Warrior Foundation
  12. 12. Three simple fundraising programs for the summer slowdown
  13. 13. I. Create a Summer Fundraising Campaign • Give it a name… i.e. “Dog Days of Summer Program” • Set an end date… i.e. “All donations in by August 1” • Provides fundraising goals… i.e. “$300 per person” • Plant ideas, show examples… Top fundraisers spotlight • Constant contact… website, newsletters, emails • Set realistic expectations
  14. 14. II. Get an early start on your Fall event or campaign • Don’t wait until August to start • Start marketing & event promotion now • Recognize fundraisers and teams over the summer • Keep fundraisers engaged & motivated throughout long summer • Leverage our Fundraising Planning Guide
  15. 15. III. Leverage active people already outdoors this summer • You need to ask everyone in your database who is running, kayaking, swimming, cycling, hiking, camping, etc. • Ask them to dedicate their time to “(fill in above activity) for a Reason” • Offer to pay event entry if they raise “x” amount • Ask us to turn on event creatable • Again, set realistic expectations
  16. 16. Before I get to your questions, 3 minutes about Firstgiving
  17. 17. Firstgiving partnership • Understand your campaign, goals, and tactics • Consult on your communication and fundraising strategy • Reinforce online fundraising best practices, follow up with fundraisers • Mutual partnership means better fundraising results for your organization
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  21. 21. Question Time • If you have a question for James or Mike, type it into the question box in Go to Webinar • If we don’t get to it now, we will reply by email shortly • We will send a link to the slides and recording a couple of days after the session • Slides will be posted at Any nonprofit can join Firstgiving at call (617) 591-2121 or email *Ask about a $100 rebate when you join before June 30th and raise $2,500
  22. 22. Thank you again! Join Firstgiving or learn more Call (617) 591-2121 or email