Grow your online giving with Alvarum

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Grow your online giving with Alvarum

  1. 1. How to grow online giving for yourcharity<br />*For charities that are not yet Alvarum customers<br />
  2. 2. About Alvarum<br />Growing online giving<br />Alvarum solution <br />Focus on Heroes Race<br />Alvarum conditions<br />Advanced products<br />
  3. 3. 3<br />About Alvarum<br />Started in 2008<br />300 charity partners in France, the Netherlands, Belgium and Germany<br /><ul><li>Received in 2008 and 2010 the Innovation Price by the French Association for Fundraising</li></li></ul><li>4<br />Alvarumsolves the fundraisingproblem for charities<br />€20K average amount raised per charity on first year<br />No entry cost<br /><ul><li>No need for big staff, open to all charities</li></li></ul><li>About Alvarum<br />Growing online giving<br />Alvarum solution <br />Focus on Heroes Race<br />Alvarum conditions<br />Advanced products<br />
  4. 4. 6<br />Raisefunds online throughyourcommunity<br />You getyourfundraising portal<br />Alvarum coaches you and tells you how to engage your supporters<br />Your supporters startcreating online fundraising pages for yourorganization<br />
  5. 5. 7<br />Key figures<br /><ul><li>Average time to create a fundraising page. 3 min.
  6. 6. Averageresponse rate of donation requests: 25%
  7. 7. Averagefundraisingamount per person €500</li></li></ul><li>8<br />Example 1: fundraiserS<br />Marianne, 55 yearsold, notsporty<br />Participates in the Heroes Race to support her favoritecharity<br />Raised € 950<br />
  8. 8. 9<br />Example2: first year on Heroes Race<br />Charityparticipates in the Heroes Race for the first time<br />Recruited 35 peoplelike Marianne<br />Fundraisersattracted 800 donors<br />Raisedtogether € 22.000 for the charity<br />
  9. 9. 10<br />EXAMPLE 3: Defi Mékong Challenge<br />One project to build a school in Laos<br />20K Paris Race<br />Fundraising goal per person €100<br />260 participants and €41 000 collected<br />
  10. 10. 11<br />EXAMPLE 4: Personaleventfundraising<br />Blandine et Virginie want to celebratetheir 50th birthdaytogether, <br />Ask for donations for cancer researchinstead of a gift<br />Raised € 10.735 with 63 donors <br />
  11. 11. About Alvarum<br />Growing online giving<br />Alvarum solution <br />Focus on Heroes Race<br />Alvarum conditions<br />Advanced products<br />
  12. 12. 13<br />Alvarumoffer for charities<br />AlvarumFundraising Platform<br />Alvarum Coaching<br />Alvarum Challenges, such as the Heroes Race <br />
  13. 13. 14<br />STEP 1: You Register and getyouRfundraising portal<br />Send registration form and required documentation per email to Alvarum<br />Receivereceptionconfirmation<br />Yourfundraising portal isavailable the nextWednesday<br />
  14. 14. 15<br />STEP 2: You getAlvarum coaching<br />Coaching by email providingreminders and advice<br />Free content in the knowledge center: weekly case studies, interviews and tips<br />Best practices sharing (Alvarumevents, online groups etc.)<br />
  15. 15. 16<br />STEP 3: You engage yourcommunity<br />Dedicate a permanent section on yourwebsite to challenges<br />Participate in twoAlvarum challenges per year, includingHeroes Race<br />Communicateregularly by having permanent sections in all your media (newsletters etc.)<br />
  16. 16. 17<br />STEP 4: Fundraisersrecruitdonors<br />Supporter creates fundraising page<br /> and receiveAlvarumcoaching<br />Asksfriends and familyfordonationsthroughpersonalizedemails and socialnetworks<br />Donations are made directlyon the page and donors leave a comment<br />
  17. 17. 18<br />STEP 5: You collect money and data<br />Donations are made online and transaction receiptissend to eachdonor<br />Collectedamountistransferreddirectly to yourcharity the followingmonth<br />You candownloadfundraiser and donor data from the backoffice<br />
  18. 18. About Alvarum<br />Growing online giving<br />Alvarum solution <br />Focus on Heroes Race<br />Alvarum conditions<br />Advanced products<br />
  19. 19. 20<br />Heroes Race<br /><ul><li>First international fundraising challenge series (Paris, Amsterdam, Brussels, Berlin)
  20. 20. Promoted in different new channels, newspapers and hundreds of online pages
  21. 21. Appeal to a new target group and recruit new donors</li></li></ul><li>21<br />Heroes Race<br /><ul><li>120 charitiesinvolved
  22. 22. 2000 fundraisers
  23. 23. 25.000 online donors
  24. 24. >€1M raised online </li></li></ul><li>About Alvarum<br />Growing online giving<br />Alvarum solution <br />Focus on Heroes Race<br />Alvarum conditions<br />Advanced products<br />
  25. 25. 23<br />Alvarum conditions<br />Alvarum Platform: €240 /year (free try for new charities) + 5% fee over transactions<br />Alvarum Coaching: free<br />Fundraising Challenges: per participant fee<br />
  26. 26. About Alvarum<br />Growing online giving<br />Alvarum solution <br />Focus on Heroes Race<br />Alvarum conditions<br />Advanced products<br />
  27. 27. 25<br />Advanced products<br />Fundraisingtools: turnkey white label eventwebsitewith custom domainname<br />Concept consulting: launchingownfundraisingeventswithAlvarum coaching<br />Promotion kit, recruitment plan, communityfundraisingdevelopment<br />

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