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3. POLL QUESTION
What's your most significant challenge in virtual
fundraising?
1. "I struggle with engaging donors effectively and
making them feel connected to our cause in the
virtual space."
2. "Dealing with technical issues on various online
platforms has been a major roadblock for us."
3. "Building and maintaining a strong online
community of supporters has proven to be quite
challenging."
4. "Creating compelling fundraising content that
stands out in the digital realm is a constant hurdle
we face."
4. Agenda
Creating Compelling Virtual Asks
Voice | Values | Vision
Zoom as a Virtual Newsletter
Creating a Year-End Giving Plan
Giving Tuesday or Creating Your Unique Giving Day?
6. Creating Compelling Virtual Asks
• Stay true to your organization's mission, values, and vision.
• Keep your goals in mind: building connections and fostering
community.
• Prioritize intentional authenticity, as it leads to increased volunteer
engagement. Why is this important?
7. Creating Compelling
Virtual Asks
Scenario #1: “In person meetings with
donors are not possible.”
Solution: Request a Zoom briefing with
major donors. If the response rate is low,
record the briefing and send it to them for
later viewing.
8. Creating Compelling Virtual Asks
Scenario #2: “Volunteer engagement has decreased within the last
few years.”
Solution: Use your communication channels to showcase testimonials
from current volunteers and leverage them as a call to action.
9. Creating Compelling Virtual Asks
Scenario #3: “We are reluctant to tell donors how well we are doing
because of recent times.”
Solution: If your current campaign has outperformed the last three years
and represents a historic success for your organization, it's important to
share this news with donors.
11. Voice.
EXPRESSION
In recent years, we have realized the power of
virtual platforms. How can we ensure that
our message resonates through a
computer screen?
12. Voice.
EXPRESSION
In the last two years, I have made more fundraising requests using a
virtual platform than via email or phone. Times have changed.
14. Voice.
TONE
Your body language conveys your organization's
attitude.
Your body language reflects your organization's culture.
15. Voice.
POWER OF PAUSE
When you talk endlessly, people react in
one of two ways:
1. They zone out of the conversation.
2. They end the conversation before you
make The Ask.
16. Use Zoom as a Virtual Newsletter
Nonprofits are using Zoom for fundraising and donor briefings, which is a
great way to use Zoom as a virtual newsletter.
Source: https://nonprofitrate.com/zoom/
17. Zoom as a Virtual Newsletter
Share organizational/campaign updates…
Acknowledge your donors ...
Profile your volunteers ...
Share impactful stories. ...
Promote Upcoming Events.
18. Zoom as a Virtual
Newsletter
TIP…
Take a video and repurpose it on your
social media channels and websites.
25. Step 1
Delegate Duties
Form your Giving Tuesday team
Set goals and giving levels
Decide where the money is going
Create a list of tasks for staff, board and volunteers
26. Step 2
Create Portfolio
Get your graphics together, colors, theme, branding
Gather/create marketing materials
Create your portfolio
28. Step 4
Write the Social Media Script
Create the script for volunteers and staff and board members
Don’t forget to use relevant hashtags
Create a unique hashtag
29. Step 5
Communicate Frequently
Create newsletters and blog posts about Giving Tuesday
Repost your blog post on Giving Tuesday to all social media outlets
Post on your Giving Tuesday Facebook & LinkedIn page
30. Step 6
Use Facebook/LinkedIn
Create a Facebook event about your Giving Tuesday campaign
Invite your followers, volunteers and board members
Create a LinkedIn post on your company page
31. Step 7
Social Media Posting
● Post three times per month and encourage people to give
BEFORE Giving Tuesday
○ 1st post - post about your program and its impact
○ 2nd post - post a video of a volunteer/staff or board
member testimonial about your org
○ 3rd post - post on your Facebook and LinkedIn pages
32. Step 8
Check-In Meeting
Check in with your Giving Tuesday team on updates,
tasks, and deadlines
Review graphics and marketing materials
Ensure volunteers, board, and staff scheduled their
posts
33. Step 9
Review
The week before Giving Tuesday is a short week. Review
steps 1-8 to make sure you are ready for game time!
34. Step 10
GAME TIME
● This is it, run your campaign!
○ Monitor progress throughout the day
○ Thank donors by retweeting or replying
35. Wrap-Up
● The week after Giving Tuesday, thank your donors via social
media, blog AND newsletter
● Complete your wrap up no later than the Monday after Giving
Tuesday
