1. FERNANDO ROCHA
1310 Redbank Crescent M (647) 214-0975
Oakville ON L6H 1Y5 fernandor@gmail.com
Marketing Professional
HIGHLIGHTS OF QUALIFICATIONS
 10+ years of experience in Marketing
 Bachelor’s degree in Marketing and Advertising
 Achieved “LG Digital Incentive” award
 Proficient in Adobe Photoshop and MS Office (PPT, Excel, Word, Project)
 Multilingual in English, Spanish and Portuguese
CORE COMPETENCIES
 Strategic planning  Product launch
 Market analysis  Project management
 Sales & technical training  Digital marketing management
 Budget control  Public relations
SKILLS AND EXPERIENCE
Marketing and Sales Manager 2011 – Present
Canada LinQ, (International students recruiting agency)
 Partnered with major institutions in Canada between colleges and ESL schools to provide
educational programs across the country
 Developed an innovative concept for local support agency offering local advice and
emergency contact to all students
 Planned and executed all digital media marketing using paid and unpaid resources,
including search engine ads, AdWords, online ads, social media such as Facebook,
company website and blog
 Executed training and advertising material to support representatives sales activities
Marketing Manager 2010 – 2010
Marketing Coordinator 2009 – 2010
Upper Madison College, (ESL and High School) 2009 – 2010
 Increased sales in target market by over 200% compared to the previous year
 Managed a team of 5 people consisting of marketing and sales professionals including
mentorship and training
 Created new product concept formats and increased sales opportunities
 Trained and supported partner recruiting agents with advertising campaigns and sales
guidelines
Product Marketing Manager 2006 – 2009
Kennex Computers (Merged with Positivo in 2010, and remains the market leader)
 Managed Intel and Microsoft advertising budgets worth $0.9M USD per quarter which
resulted in raised consumer awareness
 Generated customer service technical bulletins, alerting technical support team of
possible problems and provided solutions
 Developed POP materials, magazines and radio ads, increasing sales of computers to
end users by 30% within 6 months

2. Fernando Rocha Page 2 (647) 214-0975
Kennex Computers (Cont’d)
 Managed $1M USD budget for R&D projects and developed system tools such as
Business Intelligence (BI) and Just-In-Time (JIT) software for sales promoters
 Conducted customer service expense analysis which resulted in saving 25% in product
repair costs
Product Supervisor 2002 – 2006
Marketing Assistant 2001 – 2002
LG Electronics 2001 – 2006
 Planned annual marketing budget worth $4M USD in 2 weeks by analyzing previous
year’s budget and sales targets
 Provided tools and trade-marketing activities for a team of 60 salespeople in retail,
distribution and corporate markets resulting in 90% of the team reaching their sales
targets in 2004
 Planned product life cycle, including phase in/phase out process, sales and support
training, and reached 80% sales and production target
 Organized product launches, exhibitions and trade fairs and media campaigns, increasing
brand awareness
 Prepared sales strategies based on purchase, sales, and inventory (PSI) report for
weekly staff meetings with directors and president
 Expanded computer monitors into TV market by coordinating with head of engineering
and designing a space to install TV Tuner inside monitor, which lowered cost per unit
Marketing Trainee 1999 – 2001
Lexmark International
 Controlled marketing budget for all departments and provided information for the
marketing manager to report to CEO
 Designed and conducted MS Power Point presentations and sales and technical training
 Developed POP Materials and conducted distribution of POP for all departments and
sales promoters
EDUCATION & PROFESSIONAL DEVELOPMENT
Digital Marketing Management, Sheridan College, Canada Continuing
Project Management, Learning Enrichment Foundation, Canada 2011
Microsoft OEM Relationship Management (OJT) Microsoft, Brazil 2009
Technical Solutions Training (TST) Hands-ON (OJT) Intel, Brazil 2007
PR Media Training (OJT) Ketchum for LG Electronics, Brazil 2005
Product Market Strategy Apprentice (OJT), LG Electronics’ Learning Center, Brazil 2004
Bachelor’s degree in Marketing, Universidade Paulista, Brazil 2000
(Accredited by WES “World Education Services,” Canada 2009)
“Fernando is a self-motivated professional with
extraordinary ability to build great relationship in and
outside of the company, congregating people with his
particular (SP) charisma. He also has a great urgency
response for important tasks, commitment with
company priorities and differentiated level of energy.
Employers and clients can count on his creativity to
manage unexpected situations, responsibility to lead
business necessities and dedication on
accomplishing.” – Marcelo Mandeli
Direct supervisor at Lexmark international
“Fernando is a detailed oriented professional, who I
have the pleasure to manage.
The exposure and experience in the companies he
worked with, brought a quite range of knowledge not
only in technical computer area, but in the areas of
marketing, after-sale service, finance control and
analysis (in the complex Brazil tax environment).
I fully recommend Fernando both personally and
professionally.” – Luiz Pregnaca
Direct supervisor at Kennex Computers