Multimedia designer with proven experience in analog and digital graphic design for technology, health and medical-related marketing, education and training, and new media development. Apple Macintosh and Windows PC fluent. I bring over twenty-five years of solid, real-world capabilities exceeding the equivalency of a Bachelor’s degree with my length and breadth of creative techniques and problem-solving acumen.

1. Marcelo Benedicto Jr.
5131 2nd Avenue North | Saint Petersburg, FL 33710
Phone and text msg.: 727.251.5571
marcelo@mbenedicto.com
website + portfolio: http://www.mbenedicto.com
LinkedIn: https://www.linkedin.com/in/marcelobenedicto |
PROFESSIONAL SUMMARY
Multimedia designer with proven experience in analog and digital graphic design for technology,
health and medical-related marketing, education and training, and new media development. Apple
Macintosh and Windows PC fluent. I bring over twenty-five years of solid, real-world capabilities
exceeding the equivalency of a Bachelor’s degree with my length and breadth of creative
techniques and problem-solving acumen.
SKILLS
• Web design and
development
• Graphic Design
• Branding/Logo design
• Illustration - analog/digital
• Instructional design
• Learning Management
System (LMS)
• eLearning
• SEO, Google Analytics
• Digital video production
• Corporate
healthcare/medical
marketing
• Adobe Premiere Pro
• Adobe Encore
• Studio and remote
acquisition for
audio/video
• Content Management
Systems (CMS)
• Adobe Captivate, Articulate
• Video transcoding & encoding
• Live Webcasting
• Video conferencing
• Accountability/Ownership
• Reliability
• Teamwork
• Leadership
• Project Management
• Problem solving
WORK EXPERIENCE
Gulfcoast Ultrasound Institute, Inc., St. Pete Beach, FL
Video and Media Production Manager Oct. 2009 - Dec. 2016
Responsible for producing the enduring materials for professional medical education company that
develops and executes live symposia for ultrasound professionals and physicians.
· Translated clinical concepts and methods into engaging print, digital and web-based
training materials
· Utilized NewTek Tricaster Xd300 for live Web streaming of educational symposia events
and event recording for editing, post-production of on-demand video programs
· Supported or actively applied graphic design, video editing/mastering, replication and
preparation, pre-flight, encoding, metadata and delivery of digital on-demand video and e-
learning products
· Updated disparate looks and brought design consistency and readability of legacy
products, improving sales
· Researched the most popular open-source Learning management systems (LMS), and
introduced and installed our Moodle Learning management system for online courses in
2011
· Prepared the assets for over fifty online course programs that produced income to offset
declining live symposia bookings

2. · Instituted and spearheaded Google product(s) integration with websites including Analytics
installation and administration, Webmaster Tools, and Google+. Monitored to assess and
analyze metrics to perform continuous improvements to marketing campaigns, UI and IT
development goals. Instituted metadata and rich snippet usage
Heart Gallery Press, St. Petersburg, FL
Producer, Creative Services Sept. 2001 - July 2007
Key creative person that designed and developed the conceptual look of campaign materials.
· Designed all content that was used in the execution of production for all print and new
media design including continuing medical education company and clinical research
organization
· Created the branding and assets for each campaign or season of medical education
lectures that targeted physicians, surgeons, PAs, and nurses in the cardiology and
dyslipidemia fields
· Ensured production printing, planning and purchasing, press checks to ensure quality,
budgeting and timely turnaround were achieved
· Guided and recommended IT decisions including technical direction to support web
hosting, video (RTMP) streaming provider, web site design and development, and the
regular maintenance and updates for our web presence
· Maintained the content evaluation and project development for multimedia-based training
for continuing medical education
· Provided art direction, user interface design, and graphics and code development for web-
based learning games/programs
Key Clients included Abbott Laboratories, SanofiAventis, GlaxoSmithKline, Pfizer, Bristol-Myers
Squibb and Medtronic
Other Previous Employment
Production Coord. | Sr. Art Director - TVC Televisual Communications, Clearwater, FL (1998 -
2001)
Multimedia Internet Engineer - WorldColor New Media, Tampa, FL (1997 - 1998)
Multimedia Specialist, Marketing Services - ConMed Linvatec - Largo, FL (1988 - 1996)
Portfolio and Samples
For work samples please review my portfolio: https://www.mbenedicto.com
EDUCATION
St. Petersburg Junior College, St. Petersburg, Florida. Major - Mass Communications.
Managing Editor - Wooden Horse (student newspaper). In charge of editorial, advertising, layout
and production.
Camera Technique and Visualization Workshop - Sony Institute of Applied Video Technology
Tags and keywords:
#graphic design, #multimedia, #video production, #digital video, #editing, #audio production,
#learning management, #instructional design, #CMS, #LMS, #healthcare, #medical, #continuing

3. Marcelo Benedicto Jr.
5131 2nd Avenue North | Saint Petersburg, FL 33710
Phone and text msg.: 727.251.5571
marcelo@mbenedicto.com
website + portfolio: http://www.mbenedicto.com
LinkedIn: https://www.linkedin.com/in/marcelobenedicto |
medical education, #medical technology, #designer, #print production, #creative director, #art
director, #senior graphic designer, #creative services, #portfolio, #mid-level manager, #project
management, #Microsoft Suite, #Adobe Creative Suite, #Adobe Captivate, #Articulate, #Articulate
Studio, #Turning Point, #WordPress, #DotNetNuke, #Avid, #Newtek, #iOS, #JWPlayer,
#Macintosh, #Windows, #SEO and Analytics #LAMP, #Javascript, #producer, #illustration #web
conferencing, #webEx, #GoToMeeting, #JoinMe, #Moodle, #LAMP development #SQL, #HTML,
#CSS, #Javascript, #jQuery, #SCORM, #videography, #large-format printing, #vector illustration,
#logo and branding, #iOS, #Macintosh, #Windows, #asynchronous learning, #blended learning,
#continuing medical education, #PowerPoint, #Keynote, #RIP, #Print design, #Photo direction,
#WebEx, GoToMeeting, JoinMe, #Turning Point, #mobile