1. 1
Mohammed Mostafa Darwish
20 Zohni St., El-Zahir, Cairo, Egypt
Tel: +20225924813.
Mobile:+201008245242
E-mail: darwish.mohamed@hotmail.com
PROFILE
 Over +Ten years of extensive experience in Marketing Communications.
 Recorded skilled in creating and implementing successful marketing and communications
programs.
 Demonstrated ability to translate marketing ideas and design sales concepts.
 Hands on experience in ensuring the articulation of the company’s image and position as
instructed.
 Conversant with leading creation of interesting marketing strategies for targeted
audiences.
SKILLS
QUALIFICATIONS& EDUCATION:
 Mini MBA (Master Business Administration), from the AASTM in Marketing (Arab Academy
for Science, Technology & Maritime Transport), (2014)
Appreciation: Very Good.
 Professional Diploma in "Marketing and Sales management", from the AUC (American
University in Cairo), (2007)
Appreciation: Very Good.
 B.Sc. in Commerce - Faculty of Commerce- Account Department - Ein Shams University
(May 2000).
Appreciation: Good.
High School Graduated from Saint Fatima Language School.
COURSES & TRAINING
 "Relationships and Treating with Others" - at the AUC - March 2003.
 (CIW) Certificate in "Flash MX Designing" from Macromedia co. - 2001.
 (IBM-ITI) Full Courses in Graphic and Multimedia - (7 months-900 Hours) - 2001.
 Training in Customer Service Dept. - Bader El-Din Petroleum Co. - 1999.
 Training in Customer Service & Sales Dept. - Walt Disney "World on Ice", (1996 -1998).
 Marketing Strategies & Campaigns
 Corporate Communications
 Public and Media Relations
 Product Positioning & Branding
 Public & Media Relations
 Seasoned Event Planning
 Advertising agency experience
 Social media management
 Skilled multi-tasked
 Creative Team Leadership

2. 2
PROFESSIONAL EXPERIENCE
 From 2007 till now
BituNil, Nile Roofing and waterproofing Co,
BituNil is Nile Waterproofing Materials Company S.A.E was incorporated in the year 2000 to
produce and market roofing and waterproofing materials, the production line is considered
one of the most advanced for the fabrication of modified bitumen membranes in the world.
Position: Marketing Services Manager
Selected Accomplishments:
 Manage corporate marketing and communications functions, overseeing a $+100K budget
and 6-member team.
 Developed and launched integrated, multi-channel print, catalog, web and direct
marketing campaigns that propelled local and export sales from $3.2M (2007) to a
projected $22.5M by 2016 year-end (+85.5%).
 Setting Action plan for the year including all activities responded to the marketing
department.
 Managing different IMC activities in the company (Advertising - Sales Promotion - PR -
Direct marketing – E-Marketing).
 Managing execution of communication activities in detail, along multimedia lines (above &
below line), through mass media (TV, Radio, press, outdoor or electronic channels).
 Develop Market Information System (MIS) by collecting information about potential
projects, competition, market trends and tenders in the local market and Int'l markets as
well.
 Expanded client data base by 38% for Export and 45% for local in the last three years.
 Led market launch for +20 new products, Studying the markets, observe the advantage
and disadvantage, Propose the suitable product, creating the product, Pricing, selecting
launching point in the market, Follow up the product and feedback.
 Develop a system to update and follow up the list of running and prospective projects in
the local market to ensure our presence and increase sales as planned.
 Managing participation in Local and international fairs starting from contact with the
organizers, select the location, setup the booth, choosing the Equipments, Shipping the
samples and marketing materials, booking for accommodation.
 Managing E-Marketing activates, corporate web site developing and editing, participating in
the most presentable trading websites, managing appearance in the online sites throw
commercials Banners and Adv.
 Managing Social Media Pages (Facebook-Twitter- LinkIn-..) content and updates.
 Managing of branding printing material (Newsletters, products and services catalogues,
brochures, data sheets, flyers, packages, danglers, roll-ups, flags, posters, and other
items).
 Managing designs for Ads. And publications (Newspapers, Magazines and Directories).
 Preparing corporate Presentation.
 Preparing required reports and analysis for top management.

3. 3
 From 2005 till 2007
Company: Raneen, Home shopping co.
Raneen is the market leader in the field of home shopping in Egypt. Its commercials cover the
Egyptian television channels and most of the Arabic satellite channels.
Position: Assistant Marketing Manager
Selected Accomplishments:
 Managing sales point's accounts and training new salesman about company products
features and selling skills.
 Designing and Production of / and the distribution of Catalog process starting from the
designing, materials, printing, preparing mailing list and distributing.
 Practice in preparing and airing T.V ads.
 Setup and coordinate seminars and special events.
 Select decoration, settings, products and accessories to be displayed at showrooms or
special event.
 Prepare work progress reports for Top Management evaluation.
 From 2002 to 2005
Company: NEC, Telemisr for electronics & home appliances
Telemisr is a leading producer for electronics & home appliances in Egypt & the ME since 1962.
It's well known for its famous Japanese brand NEC televisions. Telemisr also produce and
trade other products as gas cookers, TV receivers, PC computers and laptops.
Position: Marketing Executive & Designer
Selected Accomplishments:
 Analyzing and investigating price, demand and competition in the Home appliance market.
 Devising and presenting ideas and strategies.
 Promotional activities in retails.
 Organizing events and product exhibitions.
 Setup new branches with corporate theme and propose the presented products.
 Handling operation process for delivering products to retails.
 Designing all printing materials and Ads.
 From 2000 to 2001
Company: Data Ocean, software house
Data Ocean is a limited company for software production established in 1998 with powerful
steps depending on growing IT market and variety in production (Tutorials – Educational –
Islamic – Galleries - Games).
Position: Designer & Programmer

4. 4
Selected Accomplishments:
 Designing materials and Content of C.D's. (Photoshop- Corel Draw)
 Programming C.D's (Dream waver- Flash MX- Director)
 Present the company in Events and Exhibitions.
COMPUTER & LANGUAGE SKILLS
 English: V-Good spoken and written.
 MS Office applications.
 Photo Shop – Corel Draw Professional Skills.
 Professional Internet skills.
PERSONAL DATA
 Date of Birth: 25/2/1978.
 Nationality: Egyptian.
 Marital Status: Married and have a child.
 Military Status: Exempted.
REFERENCES
 Furnished upon request.