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NIKHIL	
  RAO	
  
:	
  +91-­‐9870444680	
  
:	
  nnnr1989@yahoo.com	
  
:	
  http://in.linkedin.com/pub/nikhil-­‐rao/1a/588/314	
  
	
  
PRODUCT	
  MANAGER	
  &	
  BUSINESS	
  DEVELOPMENT	
  EXECUTIVE	
  
Product	
  Development	
  |	
  Product	
  Management	
  |	
  Pre-­‐sales	
  Operations	
  
Industry	
  Preference:	
  Switchgear	
  /	
  Electrical	
  /	
  Telecommunication	
  /	
  Electronic	
  Manufacturing	
  
	
  
PROFILE	
  SUMMARY	
  
	
  
• Over	
  2	
  years	
  of	
  comprehensive	
  experience	
  in	
  the	
  arena	
  of:	
  
	
  
Product	
  Marketing	
  	
   	
   Business	
  Development	
  	
   	
   Revenue	
  Management	
  
Product	
  Development	
   	
   Key	
  Account	
  Management	
   	
   Event	
  Management	
  
Market	
  Research	
   	
   	
   Client	
  Relationship	
  Management	
   Liaison	
  &	
  Coordination	
  
	
  
• Instrumental	
   in	
   coordinating	
   the	
   entire	
   product	
   life	
   cycle	
   entailing	
   product	
   marketing,	
   product	
   enhancements,	
  
competitive	
  analysis,	
  market	
  forecast	
  &	
  product	
  positioning	
  with	
  key	
  focus	
  on	
  top	
  &	
  bottom	
  line	
  growth	
  
• Expertise	
  in	
  implementing	
  product	
  management	
  plans	
  after	
  studying	
  current	
  consumer	
  insights	
  &	
  technology	
  trends	
  
• Competent	
   in	
   providing	
   feedback	
   &	
   direction	
   to	
   Design	
   /	
   Production	
   /	
   Quality	
   /	
   Sales	
   /	
   Management	
   /	
   Marketing	
  
Communication	
  teams	
  for	
  the	
  evolution	
  /	
  modifications	
  in	
  the	
  product	
  
• Experience	
  in	
  scanning	
  business	
  environments	
  for	
  exploring	
  options	
  for	
  revenue	
  generation	
  
• Skilled	
  in	
  using	
  insights	
  gathered	
  from	
  research	
  reports	
  for	
  creating	
  product	
  positioning	
  strategies	
  
• Initiating	
  &	
  developing	
  relations	
  with	
  key	
  decision	
  makers	
  for	
  business	
  development	
  and	
  maximizing	
  customer	
  
satisfaction	
  by	
  meeting	
  service	
  &	
  delivery	
  norms	
  
• An	
  ambitious	
  &	
  hardworking	
  individual	
  with	
  excellent	
  relationship	
  management	
  skills	
  
	
  
ORGANIZATIONAL	
  EXPERIENCE	
  
	
  
Feb’13	
   –	
   till	
   date	
   with	
   Selec	
   Controls	
   Pvt.	
   Ltd.,	
   Navi	
   Mumbai	
   as	
   Product	
   Manager	
   &	
   Business	
   Development	
  
Executive	
  (Meters	
  &	
  EMS	
  Solutions)	
  
Project:	
  APFC,	
  4	
  Channel	
  Energy	
  Meter,	
  Din	
  Rail	
  Meters,	
  EMS	
  solutions	
  	
  
	
  
Key	
  Result	
  Areas:	
  
• Involved	
  in:	
  
o Developing	
  new	
  products	
  that	
  can	
  suit	
  various	
  requirements	
  of	
  customers	
  &	
  can	
  be	
  used	
  as	
  a	
  standard	
  product	
  in	
  
Energy	
  Management	
  Solution	
  
o Projection	
  planning	
  with	
  PPC	
  Team	
  
• Liaising	
  with	
  EMS	
  integrator	
  &	
  providing	
  cost	
  effective	
  solutions;	
  responsible	
  for	
  revenue	
  management	
  of	
  complete	
  
meter	
  segment	
  
• Handling	
  product	
  launch,	
  branding,	
  market	
  research	
  &	
  marketing	
  promotional	
  activities	
  
• Devising	
  specifications	
  for	
  R&D	
  as	
  per	
  customer’s	
  inputs	
  
• Overseeing	
  sales	
  projection	
  &	
  planning	
  and	
  ensuring	
  smooth	
  delivery	
  of	
  the	
  product	
  
• Carrying	
  out	
  marketing	
  activities	
  like	
  Exhibitions,	
  Making	
  Catalogs	
  and	
  Arranging	
  Seminars	
  
	
  
Projects	
  Handled:	
  
• Elecrama	
  2014:	
  Designing	
  posters,	
  panels	
  for	
  products	
  and	
  catalogs	
  
• Hannover	
  Messe	
  2014:	
  Designing	
  of	
  panels,	
  posters	
  &	
  catalogs;	
  involved	
  in	
  planning	
  &	
  execution	
  of	
  exhibition	
  
• Product	
  Development:	
  Panel	
  Mount	
  Multifunction	
  Meters,	
  Din	
  Rail	
  Meters,	
  Current	
  Transformers	
  &	
  Protection	
  Relay	
  
	
  
Highlights:	
  
• Streamlined	
  the	
  sales	
  presentation	
  process	
  through	
  the	
  creation	
  of	
  a	
  product	
  development	
  database	
  which	
  provided	
  
Sales	
  Managers	
  with	
  immediate	
  access	
  to	
  product	
  progress,	
  features	
  &	
  pricing	
  information	
  
• Reengineered	
   product	
   specifications	
   that	
   led	
   to	
   cost	
   savings	
   and	
   created	
   product	
   expansion	
   opportunities	
   within	
  
existing	
  accounts	
  
• Rolled-­‐out	
  product	
  communication	
  strategies	
  such	
  as	
  Mailers,	
  Posters	
  &	
  Seminars	
  to	
  ensure	
  high	
  brand	
  recall	
  and	
  product	
  
engagement	
  by	
  end-­‐users	
  	
  
• Prepared	
   and	
   presented	
   product	
   marketing	
   documents	
   which	
   included	
   key	
   features,	
   reasoning	
   and	
   product	
  
advantages	
  
	
  
	
  
	
  
EDUCATION	
  
	
  
2013	
   	
   	
   	
   MMS	
  (Marketing)	
  from	
  Oriental	
  Institute	
  of	
  Management	
  
2011	
   BE	
   (Electronics	
   &	
   Telecommunication)	
   from	
   A.C.	
   Patil	
   College	
   of	
   Engineering	
  
(Mumbai	
  University)	
  
2008	
   	
   	
   	
   Diploma	
  in	
  Electronics	
  &	
  Video	
  Engineering	
  from	
  St.	
  Xavier’s	
  Technical	
  Institute,	
  Mumbai	
  
2004	
   	
   	
   	
   X	
  from	
  Little	
  Flowers	
  English	
  High	
  School,	
  Nala	
  Sopara	
  (Maharashtra	
  State	
  Board)	
  
	
  
ACADEMIC	
  PROJECTS	
  
	
  
Title:	
   	
   	
   	
   Forecasting	
  Consumption	
  of	
  Cement	
  for	
  next	
  5	
  years	
  
Organization:	
   	
   	
   FLSmidth	
  Pvt.	
  Ltd.,	
  Chennai	
  
Role:	
   	
   	
   	
   Management	
  Trainee	
  (Marketing)	
  
Period:	
   	
   	
   	
   May’12	
  –	
  Jun’12	
  
Learning:	
  
• Learnt	
  about:	
  
o Working	
  of	
  a	
  B2B	
  Techno-­‐commercial	
  sector	
  	
  
o Making	
  of	
  contracts	
  for	
  domestic	
  as	
  well	
  as	
  international	
  business	
  projects	
  
o Business	
  competition	
  and	
  the	
  ways	
  to	
  tackle	
  competition	
  
o Using	
  Excel	
  and	
  SPSS	
  software	
  for	
  statistical	
  purpose	
  
o Preparing	
  a	
  forecasting	
  model	
  for	
  prediction	
  of	
  cement	
  demand	
  in	
  India,	
  possible	
  capacity	
  addition	
  and	
  expected	
  
order	
  for	
  the	
  company	
  for	
  the	
  year	
  2012	
  &	
  2013	
  
	
  
Title:	
   	
   	
   	
   Survey	
  of	
  1500	
  Building	
  for	
  Common	
  Dish	
  Antenna	
  and	
  Sales	
  of	
  Tata	
  Sky	
  Product	
  
Organization:	
   	
   	
   Tata	
  Sky	
  Pvt.	
  Ltd.,	
  Mumbai	
  
Role:	
   	
   	
   	
   Management	
  Trainee	
  
Period:	
   	
   	
   	
   Dec’12	
  –	
  Jan’12	
  
Learning:	
  
• Learnt	
  about:	
  
o Understanding	
  the	
  consumers’	
  buying	
  behavior	
  towards	
  product	
  like	
  Set	
  Top	
  Box	
  
o Conducting	
  survey	
  of	
  50	
  buildings	
  each	
  day	
  
o Educating	
  people	
  about	
  CAS	
  system	
  which	
  was	
  to	
  be	
  implemented	
  by	
  Government	
  of	
  India	
  in	
  4	
  metros	
  of	
  India	
  
o Following	
  up	
  for	
  sales	
  with	
  entire	
  society	
  consisting	
  of	
  minimum	
  7	
  floors	
  or	
  28	
  flats	
  
	
  
IT	
  SKILLS	
  
	
  
Operating	
  Systems:	
   	
   MS	
  Windows	
  (7,	
  XP,	
  2003,	
  2000)	
  
Application	
  Tools:	
   	
   Microprocessor	
  and	
  Microcontrollers	
  
Programming	
  Languages:	
   C	
  &	
  C++	
  
	
  
ACCOLADES	
  /	
  EXTRACURRICULAR	
  ACTIVITIES	
  
	
  
• Bagged	
  Gold	
  Medal	
  for	
  receiving	
  first	
  position	
  in	
  Marketing	
  Stream	
  at	
  Oriental	
  Institute	
  of	
  Management	
  
• Distinction	
  of	
  being	
  awarded	
  as	
  Best	
  Student	
  for	
  the	
  year	
  in	
  2011-­‐12	
  and	
  Best	
  Event	
  Organizer	
  in	
  2012-­‐13	
  at	
  Oriental	
  
Institute	
  of	
  Management	
  
• Proactively	
  participated	
  in:	
  
o IEEE	
  &	
  IETE	
  Level	
  Project	
  Competition	
  “Avishkar	
  2011”	
  and	
  the	
  project	
  was	
  selected	
  amongst	
  best	
  21	
  out	
  of	
  200	
  
projects	
  and	
  then	
  selected	
  among	
  best	
  5	
  projects;	
  awarded	
  Certificate	
  of	
  Merit	
  for	
  the	
  same	
  
o Project	
   Competition	
   "INNO	
   VISION	
   11",	
   wherein	
   the	
   project	
   was	
   selected	
   among	
   top	
   5	
   best	
   projects	
   and	
   was	
  
awarded	
  with	
  Certificate	
  of	
  Appreciation	
  
• Assisted	
  in	
  organizing	
  various	
  seminars	
  in	
  the	
  college	
  
• Served	
  as:	
  
o Member	
  of	
  OIM	
  Placement	
  Cell	
  and	
  Organizing	
  Committee	
  of	
  OIM	
  Intercollegiate	
  Event	
  “NOVA”	
  
o Students	
  Coordinator	
  for	
  College	
  Magazine	
  
o Organizer	
  of	
  National	
  Conference	
  on	
  “Challenges	
  to	
  Indian	
  Management:	
  Today	
  &	
  Tomorrow”	
  
	
  
MEMBERSHIP	
  
	
  
• Member	
  of	
  Institute	
  of	
  Electronics	
  and	
  Telecommunication	
  Engineers	
  
	
  
SOCIAL	
  ENGAGEMENT	
  
	
  
• Associated	
  with	
  Sai	
  Youth	
  –	
  Sri	
  Sathya	
  Sai	
  Seva	
  Organization	
  for	
  developing	
  village	
  to	
  make	
  them	
  a	
  model	
  village	
  
	
  
PERSONAL	
  DETAILS	
  
	
  
Date	
  of	
  Birth:	
   	
   	
   3rd	
  June	
  1989	
  
Address:	
   	
   	
   Flat	
  No.	
  501,	
  Satyam	
  Height,	
  Plot	
  No.	
  66,	
  Sector	
  20,	
  Koperkhairane,	
  Navi	
  Mumbai	
  -­‐	
  400709	
  
Languages	
  Known:	
   	
   English,	
  Hindi,	
  Marathi	
  &	
  Telugu	
  
Location	
  Preference:	
   	
   Mumbai/Navi	
  Mumbai	
  
References:	
   	
   	
   Available	
  on	
  request	
  

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Nikhil Rao Resume - Product management

  • 1. NIKHIL  RAO   :  +91-­‐9870444680   :  nnnr1989@yahoo.com   :  http://in.linkedin.com/pub/nikhil-­‐rao/1a/588/314     PRODUCT  MANAGER  &  BUSINESS  DEVELOPMENT  EXECUTIVE   Product  Development  |  Product  Management  |  Pre-­‐sales  Operations   Industry  Preference:  Switchgear  /  Electrical  /  Telecommunication  /  Electronic  Manufacturing     PROFILE  SUMMARY     • Over  2  years  of  comprehensive  experience  in  the  arena  of:     Product  Marketing       Business  Development       Revenue  Management   Product  Development     Key  Account  Management     Event  Management   Market  Research       Client  Relationship  Management   Liaison  &  Coordination     • Instrumental   in   coordinating   the   entire   product   life   cycle   entailing   product   marketing,   product   enhancements,   competitive  analysis,  market  forecast  &  product  positioning  with  key  focus  on  top  &  bottom  line  growth   • Expertise  in  implementing  product  management  plans  after  studying  current  consumer  insights  &  technology  trends   • Competent   in   providing   feedback   &   direction   to   Design   /   Production   /   Quality   /   Sales   /   Management   /   Marketing   Communication  teams  for  the  evolution  /  modifications  in  the  product   • Experience  in  scanning  business  environments  for  exploring  options  for  revenue  generation   • Skilled  in  using  insights  gathered  from  research  reports  for  creating  product  positioning  strategies   • Initiating  &  developing  relations  with  key  decision  makers  for  business  development  and  maximizing  customer   satisfaction  by  meeting  service  &  delivery  norms   • An  ambitious  &  hardworking  individual  with  excellent  relationship  management  skills     ORGANIZATIONAL  EXPERIENCE     Feb’13   –   till   date   with   Selec   Controls   Pvt.   Ltd.,   Navi   Mumbai   as   Product   Manager   &   Business   Development   Executive  (Meters  &  EMS  Solutions)   Project:  APFC,  4  Channel  Energy  Meter,  Din  Rail  Meters,  EMS  solutions       Key  Result  Areas:   • Involved  in:   o Developing  new  products  that  can  suit  various  requirements  of  customers  &  can  be  used  as  a  standard  product  in   Energy  Management  Solution   o Projection  planning  with  PPC  Team   • Liaising  with  EMS  integrator  &  providing  cost  effective  solutions;  responsible  for  revenue  management  of  complete   meter  segment   • Handling  product  launch,  branding,  market  research  &  marketing  promotional  activities   • Devising  specifications  for  R&D  as  per  customer’s  inputs   • Overseeing  sales  projection  &  planning  and  ensuring  smooth  delivery  of  the  product   • Carrying  out  marketing  activities  like  Exhibitions,  Making  Catalogs  and  Arranging  Seminars     Projects  Handled:   • Elecrama  2014:  Designing  posters,  panels  for  products  and  catalogs   • Hannover  Messe  2014:  Designing  of  panels,  posters  &  catalogs;  involved  in  planning  &  execution  of  exhibition   • Product  Development:  Panel  Mount  Multifunction  Meters,  Din  Rail  Meters,  Current  Transformers  &  Protection  Relay     Highlights:   • Streamlined  the  sales  presentation  process  through  the  creation  of  a  product  development  database  which  provided   Sales  Managers  with  immediate  access  to  product  progress,  features  &  pricing  information   • Reengineered   product   specifications   that   led   to   cost   savings   and   created   product   expansion   opportunities   within   existing  accounts   • Rolled-­‐out  product  communication  strategies  such  as  Mailers,  Posters  &  Seminars  to  ensure  high  brand  recall  and  product   engagement  by  end-­‐users     • Prepared   and   presented   product   marketing   documents   which   included   key   features,   reasoning   and   product   advantages        
  • 2. EDUCATION     2013         MMS  (Marketing)  from  Oriental  Institute  of  Management   2011   BE   (Electronics   &   Telecommunication)   from   A.C.   Patil   College   of   Engineering   (Mumbai  University)   2008         Diploma  in  Electronics  &  Video  Engineering  from  St.  Xavier’s  Technical  Institute,  Mumbai   2004         X  from  Little  Flowers  English  High  School,  Nala  Sopara  (Maharashtra  State  Board)     ACADEMIC  PROJECTS     Title:         Forecasting  Consumption  of  Cement  for  next  5  years   Organization:       FLSmidth  Pvt.  Ltd.,  Chennai   Role:         Management  Trainee  (Marketing)   Period:         May’12  –  Jun’12   Learning:   • Learnt  about:   o Working  of  a  B2B  Techno-­‐commercial  sector     o Making  of  contracts  for  domestic  as  well  as  international  business  projects   o Business  competition  and  the  ways  to  tackle  competition   o Using  Excel  and  SPSS  software  for  statistical  purpose   o Preparing  a  forecasting  model  for  prediction  of  cement  demand  in  India,  possible  capacity  addition  and  expected   order  for  the  company  for  the  year  2012  &  2013     Title:         Survey  of  1500  Building  for  Common  Dish  Antenna  and  Sales  of  Tata  Sky  Product   Organization:       Tata  Sky  Pvt.  Ltd.,  Mumbai   Role:         Management  Trainee   Period:         Dec’12  –  Jan’12   Learning:   • Learnt  about:   o Understanding  the  consumers’  buying  behavior  towards  product  like  Set  Top  Box   o Conducting  survey  of  50  buildings  each  day   o Educating  people  about  CAS  system  which  was  to  be  implemented  by  Government  of  India  in  4  metros  of  India   o Following  up  for  sales  with  entire  society  consisting  of  minimum  7  floors  or  28  flats     IT  SKILLS     Operating  Systems:     MS  Windows  (7,  XP,  2003,  2000)   Application  Tools:     Microprocessor  and  Microcontrollers   Programming  Languages:   C  &  C++     ACCOLADES  /  EXTRACURRICULAR  ACTIVITIES     • Bagged  Gold  Medal  for  receiving  first  position  in  Marketing  Stream  at  Oriental  Institute  of  Management   • Distinction  of  being  awarded  as  Best  Student  for  the  year  in  2011-­‐12  and  Best  Event  Organizer  in  2012-­‐13  at  Oriental   Institute  of  Management   • Proactively  participated  in:   o IEEE  &  IETE  Level  Project  Competition  “Avishkar  2011”  and  the  project  was  selected  amongst  best  21  out  of  200   projects  and  then  selected  among  best  5  projects;  awarded  Certificate  of  Merit  for  the  same   o Project   Competition   "INNO   VISION   11",   wherein   the   project   was   selected   among   top   5   best   projects   and   was   awarded  with  Certificate  of  Appreciation   • Assisted  in  organizing  various  seminars  in  the  college   • Served  as:   o Member  of  OIM  Placement  Cell  and  Organizing  Committee  of  OIM  Intercollegiate  Event  “NOVA”   o Students  Coordinator  for  College  Magazine   o Organizer  of  National  Conference  on  “Challenges  to  Indian  Management:  Today  &  Tomorrow”     MEMBERSHIP     • Member  of  Institute  of  Electronics  and  Telecommunication  Engineers     SOCIAL  ENGAGEMENT     • Associated  with  Sai  Youth  –  Sri  Sathya  Sai  Seva  Organization  for  developing  village  to  make  them  a  model  village     PERSONAL  DETAILS     Date  of  Birth:       3rd  June  1989   Address:       Flat  No.  501,  Satyam  Height,  Plot  No.  66,  Sector  20,  Koperkhairane,  Navi  Mumbai  -­‐  400709   Languages  Known:     English,  Hindi,  Marathi  &  Telugu   Location  Preference:     Mumbai/Navi  Mumbai   References:       Available  on  request