Visionary engineer, who undertakes complex assignments, meets tight deadlines and delivers superior performance. Possesses practical knowledge in project management, digital markeing, business intelligence and TI. Applies strong analytical and planning skills in a daily work and reduce unnecessary investment of time and work. Operates with a strong sense of urgency and thrives in a fast-paced setting. Looking for learning and developing essential aptitudes to improve my professional career, grow professionally, and achieve self-addressed goals.

1. Paulina Morales Soto
Mail: paulina_23rm@hotmail.com/pau.morales19@gmail.com
Mobile: (+52) 5534551419
Single 19.04.91. Puebla
Objectives
Visionary engineer, who undertakes complex assignments, meets tight deadlines and delivers superior
performance. Possesses practical knowledge in project management, digital markeing, business
intelligence and TI. Applies strong analytical and planning skills in a daily work and reduce unnecessary
investment of time and work. Operates with a strong sense of urgency and thrives in a fast-paced setting.
Looking for learning and developing essential aptitudes to improve my professional career, grow
professionally, and achieve self-addressed goals. Core competences include:
Customer service, Consulting, Logistics, Project Management, Business Management, Service Delivery,
Sales, IT Management, Processes Improvement, Strategic planning.
Education
August 2009 – May 2014
BSc. Business Informatics (Business and IT engineering)
Tecnologico de Monterrey, Puebla, Mexico. Grade: 93/100 – Honorable Mention
Winter 2013
Course of globalization (course: “Globalization in a European Context”)
Université la Sorbonne
Paris, France
Certifications
• TKT (Teacher knowing test) Cambridge; PET (Preliminary English Test) Cambridge and IELTS
• Sales, Digital platforms and salesforce.com by ITESM
• Online Marketing/ Social Media Strategy/ strategic sales / Financial – Lynda.com
Professional Experience
Mc Graw Hill Education (September- Present 2016)**– Marketing Manager Associate
Responsible for conducting quantitative analysis of statistics, market and sales benchmark data to
determine and plan goals, strategy and metrics for 2 out of 3 divisions within the company: Health care and
Universities
• Online and offline marketing strategy for Health care and Universities
• Demand generation aligning marketing strategies with Marketo
• Internal processes mapping to determine responsibilities in each internal area
• Transfer intercompany pricing project leader.
• Data Analysis of Product Data Hub to have concise and trustable content in ecommerce
• Co responsible of the sales budget and objectives planning for Health care and Universities
• Marketing strategy with channels of distribution.
• Strategic Sales justifying ROI of any marketing investment. Project management of them.
• Data analysis
• Team work with areas like finance, editorial, product and sales.

2. Mc Graw Hill Education (July 2014 – September 2015)**– Product Manager Jr
• Technical support and customer service in educational platforms within LATAM.
• Spanish and English training to end-user to teach how to use the platforms.
• Sales strategy and market reseach to coordinate all sales reps within LATAM.
• Marketing strategy to positions and sale our digital products.
• Design and coordinate all trainings required to LATAM employees
NSSTORE (January- August 2013 and January-Present 2014)**
• Improvement in customer service process and restructuring of the content in web-page
• Inventory management and customer service and sales of computer equipme wholesale
RATIO- CENTRO DE INNOVACIÓN Y DESARROLLO (August - December 2013)**
• Website-Design, an application with zoo animals
• Photoshop management
• Market research, business case for the viability of 2 projects.
T-SYSTEMS MÉXICO S.A. DE C.V. ( January- May 2012)**
• Responsible for an internal technology project (RFID)
• Responsible for the Business Case of the project and all the documentation
• Surveys and graphical analysis.
• NAFTA AGRO CORPORATION (May- October 2010)**
• Web page design and content-design of its mission, vision and objectives.
In-class projects experience
• Nsstore- Upgrading its mission, vision, values and goals. Analysis of current inventory situation
with iThink, to determine new policies , safety stock, re order point and sales.
• Bondzú- Design project feasibility, market research, page layout, crowfunding campaign, taking
photos, videos and editing in photoshop.
• Engagement- Project Leader to provide all types of training required by employees of McGraw-
Hill Latam, in order to raise the percentage of job satisfaction within the company.
• PDH- Responsible for the user testing of the migration of our supply platform to an Oracle PDH
• platform in USA. Responsible for the training sessions to different types of users within LATAM.
Acknowledgements
• Performance Excellence Award. Université La Sorbonne. Paris, France ( Winter 2013)
• First place in Team Dance Contest. April 2012. Jazz
Language
• English PET/TOEFL/IELTS (6.5)
• French Intermediate level
• German Basic.
• Spanish Native speaker
Software

3. MS Office advanced
• MySQL basic
• Ithink basic
• Photoshop intermediate
• Project Management
• Java Basic
• Minitab basic
• Marketo intermediate
• Salesforce.com
intermediate
• SQL queries
• Visio intermediate
• Modelo OSI
• ITIL
PMBOK
Soft skills
• Ease of speech and socialization
• Enthusiasm and good attitude
• Teamwork and leadership
• Responsible
Extra Information
• Willingness to travel (valid USA visa)
and to change residence.
• Driver license
• English Teacher for kids and teenagers
(2007-2009)
• Promoter and model in social events (El
blazon company) (2012-present)
• Jazz and Salsa Dancer
• Integral Activities Diploma
• at University