The Ecommerce experts from FastPivot.com & Monitus.net review key metrics in measuring mobile visitors, sales and current mobile trends. During this online discussion they reviewed the need for a mobile website, tracking problems with JavaScript redirects, and the best way to capture mobile sales. Ron Yates, founder of Titanium-Jewelry.com was also on hand to share his mobile experiences and the results that he has witnessed including a 138% increase in revenue from mobile shoppers.

1. Tracking mCommerce’s MOST WANTED with special guests Monitus.net & Titanium-Jewelry.com

4. Whether or not you need a mobile friendly website.

5. Long Term mCommerce Growth

8. Mobile Traffic in Google Analytics Who are these mobile visitors? What if an increasing number of customers want to interact with your site via a mobile device? Need to pay attention to channel preference.

9. Mobile Traffic in Yahoo! Web Analytics Create a custom report and bookmark it

10. Mobile Traffic in Yahoo! Web Analytics

11. Baseline Metrics Strong growth – year over year

12. Baseline Metrics iPad from 0 to ....

13. Who are these mobile visitors? 5% of total traffic and they buy!

14. Segment mobile traffic You segment in order to learn if mobile visitors are different that regular visitors

15. Segment: Conversion Rate Do you need a mobile optimized site?

16. Segment: By Source Are traffic sources different? Do the same thing for Keywords, pages viewed, goals... Are mobile visitors able to reach their goals?

17. How you are losing the most important data.

18. A word of caution for Yahoo! Store On a Yahoo! Store - there is no automatic redirect on the server level (unlike Best Buy) Redirect has to be done with JavaScript code on the landing page. For usability you want the redirect to happen as fast as possible

19. Problem is that redirect happens before the web analytics tag fires and would lose referrer information! This is the same issue with AB testing. If you are in the B group you want the redirect to happen before A is displayed.

20. Are you losing referrer info? Go to Hostnames report and click on the mobile domain

21. Segment Hostname by Keyword or Source If you see (not set) or your main domain you are losing referrer info

22. How to review and test a mobile website using a browser.

23. Tip: How to view mobile sites without a mobile device Get Safari Browser - Mac or PC

24. Tip: Turn on Develop menu

25. Tip: And change User Agent

26. Tip: Now the mobile version should show up Use this to quickly check who has mobile sites and how they work and get ideas

27. What does your site look like in mobile search?

28. The best way to capture mobile sales.

31. How several merchants are succeeding with mobile.

32. WorldSoccerShop.com

35. Titanium-Jewelry.com

36. Titanium-Jewelry.com Regular Site Mobile Site

38. Questions & Answers