Are You Ready For M-Commerce? -Steven Leitch, Music Factory Direct

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Are You Ready For M-Commerce? -Steven Leitch, Music Factory Direct

  1. 1. Stephen Leitch<br />Director of E-commerce<br />Music Factory Direct<br />
  2. 2. Mobile<br />Are you ready for M-Commerce?<br />
  3. 3.
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  5. 5. Topics<br />Why go mobile?<br />Technology and Partnerships<br />The design process/Demo<br />Issues and Limitations<br />Testing and Poor Design<br />Hints and Tips<br />Results<br />
  6. 6. Why Mobile?<br />
  7. 7. The Mobile World<br />Phone calls<br />Face talk<br />Gaming<br />Facebook<br />Text<br />Email<br />Live Video streaming<br />Banking a check<br />Surfing the web<br />Shopping<br />Now…. It’s the new "personal shopper", giving consumers information at their fingertips. <br />
  8. 8. The Shopper Contd.<br />M-Commerce is growing extremely rapidly - according to Internet Retailer sales will reach $14B by 2015<br />Source: Google/OTX State of Shopping research, May 2010l reach $14B by 2015.<br />
  9. 9. Yet…<br />According to a survey done by Multichannel Merchant in March 2010, four of five multichannel retailers have no mobile presence.<br />
  10. 10.
  11. 11. Source: Google/OTX State of Shopping research, May 2010<br />
  12. 12. Music Factory Direct…<br />Ability to Browse<br />Offer the ability to buy product on our site<br />Give our customers what they want<br />Differentiate ourselves in the marketplace<br />Reorder tool<br />Use it as a marketing tool<br />
  13. 13. How we did it…<br />
  14. 14. Our Mobile Site<br />Partnered with Vortx <br />Built a skin and ‘turned on’ mobile<br />Not a separate site<br />Goals:<br />Offer similar look and feel to our website<br />Integrated<br />Easy to use<br />Clear, fast loading images *<br />One page checkout<br />Limited investment<br />
  15. 15. Step by Step<br />http://www.musicfactorydirect.com/mobilego.aspx<br />
  16. 16. Issues and Limitations<br />
  17. 17. Issues<br />Change our Logo<br />Upsells<br />Reviews<br />Integrating social networking<br />Free items with purchase<br />Navigation changes<br />Length of Descriptions<br />features<br />
  18. 18. Importance of Testing<br />
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  22. 22. Hints and Tips<br />
  23. 23. Top Ten!<br />Are you on the correct platform?<br />Don’t build a separate site<br />Don’t try to do everything<br />Ask, what is important<br />Keep it simple<br />Click to Call<br />What features do customers use?<br />
  24. 24. Hints and Tips<br />Wish list<br />Hide descriptions until activated<br />Show one picture an option to view more<br />Order Status and Reorder<br />Offer more than one to navigate<br />
  25. 25. Results<br />
  26. 26. The Proof is in the Pudding…<br />5% of visitors<br />5%of Sales<br />Higher Average Sale<br />Longer on site<br />Browsing and buying later<br />More page views – 22% higher than site<br />
  27. 27. Cont…<br />Email marketing<br />CSE Sending traffic<br />BR 10% less on mobile<br />QR Reader <br />
  28. 28. Thank you<br />Stephen Leitch<br />stephen@musicfactorydirect.com<br />Coupon Code 10% off – gomobile<br />

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