This document discusses the impact of Google's 2015 mobile-friendly algorithm update and provides tips for businesses to make their websites mobile-friendly. It notes that search traffic is increasingly coming from mobile devices, so having a mobile-friendly website is important for businesses. It recommends using Google's mobile-friendly test and PageSpeed Insights tool to check for issues. Hiring an SEO company can help optimize websites for mobile if businesses lack time. Ensuring a good mobile experience leads to increased traffic, conversions and sales.

1. SOCIAL MEDIA
MARKETING
SEO
Search Engine Optimization encompasses a wide variety of
techniques in which your website can be better tracked and
displayed by Google (the largest search engine). Through
comprehensive management your site can have the largest
chance of succeeding.
(888) 870-3181
/VASEOExpert
www.virginiaseo.org
info@virginiaseo.org
CONTENT
GENERATION
/company/virginia-seo
With the recent Google algorithm changes,
content generation, publishing, and blogging
are the keys to ranking a site and driving
traffic. Through careful management, your
business can reap the benefits of constant
content.
Social Media Marketing is an important part of any business,
large or small. As social media develops, businesses are finding
new and innovative ways in which to sell products and attract
customers. Can you afford to ignore a possible revenue stream?
VIRGINIA SEO

2. Did The Recent Mobile Update Affect Your Site -
Virginia SEO
virginiaseo.org/blog/how-did-the-recent-google-mobile-update-affect-your-site/
How Did The Recent Google Mobile Update Affect Your Site? Business?
Traffic?
The truth of this situation is if your website is optimized for mobile device users, providing them a good
user experience, you will earn better than 50 percent of their loyalty purchase decisions. You can easily
determine if your website earns mobile user friendliness points now, because of Google’s webmaster tools
validation resources at https://www.google.com/webmasters/tools/mobile-friendly/.
Yes, there have been some worrisome predictions that the new search engine optimization algorithms
updated by Google, (April 21, 2015), would be causing catastrophic interruptions by now. We heard that
websites would be experiencing increased 404 errors, blocked content – due to your websites now being
incorrectly “crawled and indexed,” and error links from site maps, and web page links could be blocked. So
how can you find out if your websites are being properly identified and located during Google searches?
The Google Webmaster Tool feature will provide you with a mobile usability report that determines if users
have been experiencing any issues with your websites’ accessibility. It records the use of Flash on your
website, if there are any problems with improper content sizing, and whether there are problems with
accessing your websites via electronic mobile devices.
This tool also identifies whether or not Google is able to crawl your images, JavaScript, CSS, and other
critical web-site resources. These problems directly relate to your sites’ ability to serve mobile content
through Google search.
Before you can unblock pages that have been blocked by Google, you will need to generate a “Google
Webmaster Tools Crawl Error” Report. When you find the sources of your offending crawl issues, fix them
and check any internal links that may still exist as links to pages you have removed.
Next, use the Fetch as Google feature to re-check your websites’ mobile friendliness ranking for
an improved status. If you do not see the “Awesome! This page is mobile-friendly” message as illustrated
below, there are more steps to take to correct your web-site issues.
Why Did Google Create This Update?
The new Google algorithm was purposed for improved mobile search results. Now searchers are able to
get readable text instantly, without having to repeatedly tap or zoom to see high-quality and relevant
results. Pages now avoid horizontal scrolling, unplayable content, and tap targets are more appropriately
spaced.
Second Checks
The next step is for checking out your Mobile Smartphone Options. Google’ Smartphone Crawler
evaluates your site pages and assesses the following criteria:
SEO Elements Test

3. SEO Elements Test
Is Google able to efficiently crawl your meta descriptions, meta titles, and keywords properly?
Are your web pages set up properly?
Are they using a layout easy for your visitors (and crawlers) to understand?
How accessible is your website content?
How about your navigation? Are people digging to find the good stuff?
Are users redirected to irrelevant pages?
Do you have pages set up for no reason, discontinued products and services, or for SEO purposes
only?
Can users access the correct version of your website?
Are you using cache? How about mobile responsive design?
Because 90 percent of search traffic generated from Google Search is attributed to mobile users, the
newest algorithm assesses optimization of loading speed on your website. Behavioral models of mobile
users display high instances of abandoning websites that load slowly. Faster load times are equal to lower
bounce rates, and longer activity times spent on sites.
The obvious suggestion is to use the Google Page Speed Insights tool for analyzing your web sites’ load
speed issues, and Google Analytics will generate “Speed Suggestions Report” that consolidates load
speed issues by page, with the most page views listed so you can quickly optimize page speeds for pages
in the highest demand by previous visitors.
Advanced Segment Help from Google Analytics
Learning to use the Advanced Segment in Google Analytics will help website owners understand how their
websites are behaving in the mobile users’ world. The section about mobile organic , advanced segment,
will generate a page-by-page report on high bounce rated pages, the highest organic traffic rated pages,
and low conversion rated pages, as well as differences between usage by desktop traffic versus mobile
user traffic.
In spite of Google’s advanced warnings that web sites owners needed to optimize for this 2015 algorithm
update, by making their websites mobile user friendly, only five percent of active websites met the
deadline.
The good news is that improvements to your content, web page functions, and error fixes will change your
rankings every time Google crawls your web pages. This means you will not have to wait to see improved
traffic on your mobile user friendly web pages as you continue to develop your SEO.
Positive Effects of Measuring Mobile User Friendly Status for Online Business
The effects of the 2015 mobile user friendly algorithm will be more aggressive in the long-term.

4. Smartphones are approaching PC/Laptop internet search rates. We see the most popular electronic
devices used to search the internet are mobile in nature, as people research their interests prior to
purchase.
Search engine usage:
91 percent PC/Laptop
80 percent Smartphones
47 percent Tablets
37 percent Game Consoles
Add to these statistics a set of new emerging devices:
Smart televisions – 34 percent used for product searches
Smart wearables – 16 percent use search engines
Seventy-three percent of business traffic is driven by search, purchases for local goods and service are
first researched online at a rate of 90 percent users selecting search engines for product information.
The key message drawn from this statistical reporting is that as Smartphones and other mobile devices
become commonly used to compare pricing and quality of products online, while shoppers are on the go,
there is no limit to sales potential for both brick and mortar stores, and online stores, when their business
websites are faster, more relevant to search, and have easy access to specific information for purchase
decision makers.
Website owners slow to correct error and problem pages will not regain losses they’ll experience daily due
to slow-loading and incorrect redirecting pages. Mobile users are in a hurry, demanding quicker responses
to their search requests and queries. Businesses that invest time to work out the loading and page
accessibility issues on their sites are the businesses that will earn the loyalty of mobile users. The rewards
being increased traffic, conversions, online and local sales.
Your Time is Limited!!
There is a solution for web site owners who do not have time to learn the Google tool operations for
optimizing their pages, and carrying out report generation, fixes, and checks to make sure all their pages
have been optimized for mobile user friendliness.
SEO specialist companies offer optimization services on a one time, monthly, or seasonal basis. Website
owners can have service for correcting ranking issues, load time issues, marketing plan upgrades, content
creation and social media management services to optimize all areas of online business solutions.
Online businesses as well as brick and mortar stores of all sizes benefit from continuous service for
managing the online marketing aspect of your website traffic, conversions and product or service sales.
Taking advantage of the tools provided by Google Analytics is a step-by-step process, but if time is an
issue, hiring an SEO company for servicing web site pages regularly is the best ROI for the coming
decade.
The more that search engine companies improve relevancy in search results, the faster mobile users will
access product information and increase sales transactions with internet use. Directly, or indirectly, all
business web sites will see a long-term effect. If you need help with SEO- be it SEO work, questions, or
consultation/strategic planning- give us a call: 888-870-3181

5. Chris Dill
SEO Expert at Virginia SEO
Chris loves web design, marketing, and anything on a computer. He is the creator and
author of The Dill Design, a local Virginia web design company. Chris just finished his
MSIS and is a network engineer.