01. Screen Pages latest news

Screen Pages | A Magento Professional Partner
Agenda
 Intro - recent work & trends
 10 ways to generate Content
 Magento 2.2 features
 The App economy
 Tea/Coffee
 The Power of Content
 Social Marketing
 The Growing importance of catalogue
 Panel
 Conclusion
Screen Pages | Sarah Willcocks
Dotmailer | Skip Fidura
Magento| David Wise
Jmango | Eelco van Wijk
Olapic| Jennifer Miller
The Typeface Group | Natalie Weaving
Epsilon Abacus |Ben Collier
Dotmailer, Jmango, SP, Amazon Pay, Tria
Beauty and Aston and Fincher
Screen Pages | Sarah Willcocks
13:30-14:00
14:00-14:30
14:30-15:00
15:00-15:30
15:30-16:00
16:00-16:30
16:30-16:45
16:45-17:00
17:00-17:15
17:15-17:30

Sponsors

Get involved on social media with the hashtag
#clientevent2017

Screen Pages
key facts
UK based, privately owned, profitable business
Proven track record in lifestyle, fashion, charity and B2B verticals
All staff are certified on Magento 1 and trained on Magento 2
300+ e-commerce websites since 1997
Substantial collective eCommerce website experience (ca. 100 yrs.)

eCommerce value –
added and expertise
Go to screenpages.com/latest/white-papers for more

Magento 2 projects
Live sites include:
 Loake Shoes
 Micro Scooters
 Bisley Direct
Further Magento 2 sites going live this autumn include:
 Motocaddy
 Tria Beauty
 Rapport London
 Fur Feather and Fin
 Begg and Company

Bisley
Features:
 Agile approach using the Magento Luma theme as a base,
allowing a much faster time to market and lower overall
project cost
 SagePay, PayPal & Amazon Pay integration
 Trust Pilot external reviews integration
 Klevu search integration
 PCA Predict postcode lookup
 Magento 1 to Magento 2 customer and order data
migration

Tria Beauty
Features:
 Bespoke layout around a small product range with a
focus on product content
 Bespoke skin tone product suitability checker
 Integration to bespoke AX back office order
management system
 Amazon store synchronisation
 Dotmailer integration
 HubBox integration for fulfilment
 Cybersource, PayPal & Amazon Pay integration
 BazaarVoice external reviews integration
 Magento Bluefoot advanced content manager

Rapport London
Features:
 Magento Luma theme based design for quicker project turn
around
 Gift wrapping
 GEO-IP detection and handling
 LiveChat integration
 Customer wishlist & blog functionality

Begg & Company
Features:
 Bespoke layout incorporating blog and rich content into
catalogue sections through Magento widgets
 Dotmailer integration
 Klevu integration
 Affiliate network integration
 GEO-IP detection and handling
 Magento 1 to Magento 2 customer and order data migration
 LiveChat integration
 Google Maps based store locator

You need a mobile
first strategy
Most emails are opened on mobile
53% of searches are now conducted on mobile (Google)
By 2020, 82% of e-commerce sales will involve a mobile device
(Google)
Many of our clients are seeing more than 40% of their overall traffic
coming from mobile already
If your site is not mobile friendly, it affects your rankings in the
search engines
“Mobile is the glue between our digital and physical universe” (House of Fraser)
“Mobile plays a part in every single customer journey” (New Look)

In the last decade we went from going online to
living online.

Personalised experiences
Millennials don’t want to buy a product, they want “their” product
Every visit should be unique to each shopper based on the following:-
 Current and previous user journeys
 Demographic group
 Geographical location
 Device type

Personalised product

Embossing/engraving

Based on individual preferences

User generated
content
92% of users regularly read product reviews and comments
Modern consumers are demanding more from brands than
ever before
 Product reviews and ratings
 Images, video, etc.
 Sizing information

Video

Reviews and ratings

Social shopping
Image source: Google

Social networks

Facebook

Instagram

Live chat &
chatbots
In 2017, many consumers will have their first chat with a chatbot
Live chat users spend an average of 5-30% more
Conversion rate is 5 to 10 times higher following a chat session

Kik

Kik on H&M

Customer engagement
Loyalty programmes
Referral programmes
“In a world of infinite choice, customers are
increasingly craving shopping experiences where
they feel valued”

Van-Dal

Mention Me

Share via social

Bye-bye wallet and cash

M-commerce
A multitude of choices
 Consumer to business payments (via traditional payment
gateways)
 In store mobile payments using Near Field
Communication (NFC)
 QR codes, SMS payments, Quick codes, Feature codes
(non-NFC)
Android-based smartphones will dominate the market

Android vs. Apple (Ovum)

The current leaders

Uberisation of shipping
Free shipping
Free returns (collected from your chosen location)
Nominated delivery date and time
Same day/1 hour delivery service
Collect/return in store
“Fulfilment is a major battleground, ushering in new models”
(Ovum)

Free delivery worldwide

Delivery choices

Nominated day delivery

Summary
Think mobile first
Understand your customer data - what do your current customers want?
What can they get from your competitors?
What do millennials and generation Z consumers want?
Create a unique and personal brand experience

Panel
Skip Fidura, Dotmailer
Eelco van Wijk, Jmango
Jennifer Miller, Olapic
Thomas Day, Screen Pages
Ivan Later, Tria Beauty
Graeme Winship, Bisley Direct

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01. Screen Pages latest news

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01. Screen Pages latest news