Tracking mCommerce’s MOST WANTED

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The Ecommerce experts from FastPivot.com & Monitus.net review key metrics in measuring mobile visitors, sales and current mobile trends. During this online discussion they reviewed the need for a mobile website, tracking problems with JavaScript redirects, and the best way to capture mobile sales. Ron Yates, founder of Titanium-Jewelry.com was also on hand to share his mobile experiences and the results that he has witnessed including a 138% increase in revenue from mobile shoppers.

Technology

Tracking mCommerce’s MOST WANTED with special guests Monitus.net & Titanium-Jewelry.com

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Whether or not you need a mobile friendly website.

Mobile Challenges ,[object Object],[object Object]

Mobile Traffic in Google Analytics Who are these mobile visitors? What if an increasing number of customers want to interact with your site via a mobile device? Need to pay attention to channel preference.

Mobile Traffic in Yahoo! Web Analytics Create a custom report and bookmark it

Baseline Metrics Strong growth – year over year

Who are these mobile visitors? 5% of total traffic and they buy!

Segment mobile traffic You segment in order to learn if mobile visitors are different that regular visitors

Segment: Conversion Rate Do you need a mobile optimized site?

Segment: By Source Are traffic sources different? Do the same thing for Keywords, pages viewed, goals... Are mobile visitors able to reach their goals?

How you are losing the most important data.

A word of caution for Yahoo! Store On a Yahoo! Store - there is no automatic redirect on the server level (unlike Best Buy) Redirect has to be done with JavaScript code on the landing page. For usability you want the redirect to happen as fast as possible

Problem is that redirect happens before the web analytics tag fires and would lose referrer information! This is the same issue with AB testing. If you are in the B group you want the redirect to happen before A is displayed.

Are you losing referrer info? Go to Hostnames report and click on the mobile domain

Segment Hostname by Keyword or Source If you see (not set) or your main domain you are losing referrer info

How to review and test a mobile website using a browser.

Tip: How to view mobile sites without a mobile device Get Safari Browser - Mac or PC

Tip: Now the mobile version should show up Use this to quickly check who has mobile sites and how they work and get ideas

What does your site look like in mobile search?

Deliver a Mobile Experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How several merchants are succeeding with mobile.

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Other Mobile Observations ,[object Object],[object Object],[object Object],[object Object]

Titanium-Jewelry.com Regular Site Mobile Site

Titanium-Jewelry.com ,[object Object],[object Object],70% Increase .41% .24% Conversion Rate 59% Decrease 28.2% 68.8% Bounce Rate 77% Increase 3:41 2:05 Time on Site 90% Increase 4.44 2.33 Pages/Visit After Before KPI

Special Offer ,[object Object],[object Object],[object Object],[object Object]

Since his time leading a 25-person internal marketing team for a 33-rooftop dealership group, two questions have always been top of mind for Dave Spannhake and his marketing teams: What is my competition doing that I may not know about and how can I use data to increase the shoppers coming to my stores? During this presentation, we will discuss those two questions that plague most owners, GMs, and marketers by using data science to share many aspects of the automotive marketing landscape and what results dealers should expect. Using data from hundreds of dealerships, we will be looking at the average dealership results, best-in-industry results, and what the bottom of the barrel dealerships are seeing for many key performance metrics and the “whys” behind those results! Specifically, what are the things that consumers are shopping for? What are the most used search terms that are driving traffic? Do you have pages that match those signals on your website to convert? Many insights will be shared from a 10 million query study that will change the way you prioritize your website experience. How does your site convert compared to the competition? We’ll look at best practices for the homepage, your SRPs, and your VDPs to see what the best, worst, and average dealers are seeing in terms of success with some key takeaways on what the highest converting websites are doing. Are consumers doing the things you want them to do and does it match their expectations? Attend this webinar to learn: The search behaviors happening by in-market shoppers using aggregate search data from a 10 million search dataset On-site conversion behaviors from hundreds of dealerships across the country – how do you stack up to others? What are the best dealerships in the country doing on their websites that is working and why? How can these same concepts apply outside of SEO and conversion optimization to SEM, display, social media, third party site success, and more!

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Tracking mCommerce’s MOST WANTED

1. Tracking mCommerce’s MOST WANTED with special guests Monitus.net & Titanium-Jewelry.com

4. Whether or not you need a mobile friendly website.

5. Long Term mCommerce Growth

8. Mobile Traffic in Google Analytics Who are these mobile visitors? What if an increasing number of customers want to interact with your site via a mobile device? Need to pay attention to channel preference.

9. Mobile Traffic in Yahoo! Web Analytics Create a custom report and bookmark it

10. Mobile Traffic in Yahoo! Web Analytics

11. Baseline Metrics Strong growth – year over year

12. Baseline Metrics iPad from 0 to ....

13. Who are these mobile visitors? 5% of total traffic and they buy!

14. Segment mobile traffic You segment in order to learn if mobile visitors are different that regular visitors

15. Segment: Conversion Rate Do you need a mobile optimized site?

16. Segment: By Source Are traffic sources different? Do the same thing for Keywords, pages viewed, goals... Are mobile visitors able to reach their goals?

17. How you are losing the most important data.

18. A word of caution for Yahoo! Store On a Yahoo! Store - there is no automatic redirect on the server level (unlike Best Buy) Redirect has to be done with JavaScript code on the landing page. For usability you want the redirect to happen as fast as possible

19. Problem is that redirect happens before the web analytics tag fires and would lose referrer information! This is the same issue with AB testing. If you are in the B group you want the redirect to happen before A is displayed.

20. Are you losing referrer info? Go to Hostnames report and click on the mobile domain

21. Segment Hostname by Keyword or Source If you see (not set) or your main domain you are losing referrer info

22. How to review and test a mobile website using a browser.

23. Tip: How to view mobile sites without a mobile device Get Safari Browser - Mac or PC

24. Tip: Turn on Develop menu

25. Tip: And change User Agent

26. Tip: Now the mobile version should show up Use this to quickly check who has mobile sites and how they work and get ideas

27. What does your site look like in mobile search?

28. The best way to capture mobile sales.

29.

30.

31. How several merchants are succeeding with mobile.

32. WorldSoccerShop.com

33.

34.

35. Titanium-Jewelry.com

36. Titanium-Jewelry.com Regular Site Mobile Site

37.

38. Questions & Answers

39.

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