It was a presentation about re-branding a wedding event manager. We had to give new band mantra and tagline and also we had to create a video for the publicity of the wedding planners.
2. Story of a Start up
2
2013 2014 2015 2016
The Journey Begins Covered in the Last
3 months
And the number is
increasing everyday…
514672Events
The Rising Period
15. Channels & Ad verts
• Creating a catchy Tagline
• Social Media
- Posting Viral Video
- Introducing a hashtag
- Posting various offers
• Print Media
• On-Spot Advertisement
• Brand Ambassador
22. TACKLIN G CHALLEN GES
Marketing
• Creating a catchy Tagline
• Social Media
- Posting Viral Video
- Introducing a hashtag
- Posting various offers
• Print Media
• On-Spot Advertisement
• Brand Ambassador
23. TACKLIN G CHALLEN GES
Photographer
• Employ new photographers
• Training programs for current
photographers
24. TACKLIN G CHALLEN GES
SNS Management
• Quick Reply
• Frequent Post
• Information Updates
• Facebook Page Boost
25. TACKLIN G CHALLEN GES
Editor
• Employ expert photo & video
editors
• Training session for editors
26. TACKLIN G CHALLEN GES
Permanent Office
• A permanent office in a
prominent place
27. TACKLIN G CHALLEN GES
Website
• Creating an official website
• Updating the website regularly
• Reaching potential customers
29. Financials
Field of
Expenditure
Percentage of
Expenditure
Marketing 20%
Employees 27%
Website 2%
Office Rent & Maintenance 6%
Training Programs 3%
• The mentioned costs are associated
with the re-branding of Illusion
Weddings
• The percentage of costs will reduce
gradually with time
TOTAL: 58%
30. Future P lans & Exp ans ion
Going
International
Establish a
Photography
School
Setting up a
Studio
Affiliation with
Tourism
Agencies