Marketing promotion ideas on how to get people to use public transport more often in Bangladesh and as a result reduce road congestion. Winning slides for the final round of IIBC 2015.

1. Promoting

9. Promoting

11. “
”

12. ✔ ✔

14. Industry

22. Identifying
!

26. Identifying the
?

31. Consumer

38. The Objective

40. The

41. .
“
”

42. নিরাপদ
নিরাপদ

43. Pre-Campaign

45. ?
?
নিরাপদ

48. Campaign

53. ?
?

55. ?
?

56. Internal

57. ?
?

59. ?
?

61. ?
?

64. ?
?

66. ?
?

67. ?
?

68. ?
?

70. নিরাপদ

71. Yardstick of

72. •
•
•
•

73. Contingency

75. Challenges and

77. The

80. June July Aug Sept Oct Nov Dec Jan Feb Mar Apr May
Rail Enhancement
Bus Enhancement
Billboards INITIAL RIDE WITH ME
Ride with me
Unified Payment
PR
Corporate Events
Real time update
Unified App
2014

83. Q&A