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BATTLE OF MINDS 2015
FINAL ROUND PRESENTATION
ONCE UPON A TIME!!!
FORMAL
DINING
OCCASIONAL EVENTS
IN OLD DAYS NOW
PART OF LIFESTYLE
PROMOTION
DIVERSITYAFFORDABILITY
WHY?
THE TREND IS CHANGING!!!
NOW
PART OF LIFESTYLE
FUTURE
THE WAVE
TECHNOLOGY
CONVENIENCECHANGING
LIFESTYLE
“ MAKING FOOD DELIVERY
MORE CONVENIENT “
CURRENT PENETRATION
DIGITAL TRAFFIC | SALES | DELIVERY
937 Unique
Visitors Per Da...
PROBLEM STATEMENT
ALWAYS THE
LAST RESORT
CONSUMER
PERSPECTIVE
LIMITED
OPTIONS
NICHE TARGET
GROUP
MAKE HUNGRYNAKI
A PART OF LIFESTYLE
THE IDEA
HOW?
DELIVER
EFFICIENTLY
DIVERSIFY
THE PRODUCTS
REACH
MORE PEOPLE
BRINGING DIVERSITY
GIVING PEOPLE OPTIONS TO FREEDOM
MORE CUISINE
• TRADITIONAL FOODS
• REGIONAL SPECIAL ITEMS
• SEASONAL O...
DELIVER
EFFICIENTLY
BECAUSE THE CONSUMER WANTS IT
FAST & HASSLEFREE
TRACK MY FOOD
PROPER COMMUNICATION | ERADICATING CONFUSION
TRACK YOUR FOOD
• Exact Location Of Your Delivery
• Precise Est...
BASIC SUPPLY CHAIN
BUILDING RELATIONSHIP| CREATE PERCEPTION
BUILD A RELATION
BE THE POSTMAN THAT MATTERED IN 90s
• Deliver...
2015
DELIVERY
PERSON: 70
TOTAL BIKES: 75
PROJECTION
OPERATIONS
2016
DELIVERY
PERSON: 120
TOTAL BIKES: 125
2017
DELIVERY
PE...
BUILDING BLOCKS
TO ACHIVE GOALS
TRAINING
TO EMPOWER
INCENTIVE
ON TARGET REACH
CHALLENGE
TO MOTIVATE
BECAUSE WE WANT TO SCALE FROM
300 ORDERS/DAY TO 2000 ORDERS/DAY
IN 5 YEARS
REACH
MORE PEOPLE
REACH
MORE PEOPLE
MARKETING
CHANNELS
ACTIVATION &
OFFLINE REACH
BRAND
AWARENESS
CAMPAIGNS
TARGET GROUP
SOCIO ECONOMIC
CLAS...
REBRANDING HUNGRYNAKI
YOUR “BANGLADESHI” FOODBUDDY
DIGITAL MARKETING
CONSUMER DRIVE | INFLECTION MARKETING
PUSH NOTIFICATION FROM APP
• BASED ON LOCATION
• BASED ON TIME
• B...
DIGITAL MARKETING
VIDEO MARTEKING | FOCUSED CAMPAIGN
VIDEO MARKETING
• YOUTUBE VIDEO ADVERTISEMENT
• CONSUMER EXPERIENCE S...
ACTIVATION & OFFLINE REACH
REACHING OUT TO CONSUMER OFFLINE
INTERACTIVE KIOSK
• INSTALLAED IN UNIVERSITIES, OFFICE CANTEEN...
BECAUSE
THE INVESTORS WANT TO
RESULTS
TALK ABOUT FINANCE
REVENUE STREAM
CASH FLOW
DELIVERY
CHARGE
RESTAURANT
SALES PREMIUM
KIOSK
ADVERTISEMENT
SALES PROJECTION
YEARWISE
0 50 100 150 200
2020
2019
2018
2017
2016
SALES & COST ANALYSIS (IN BDT MLN)
COST
SALES
BREAK-EVEN ANALYSIS
OVER 5 YEARS
0
100
200
300
400
500
600
2016 2017 2018 2019 2020
TOTAL SALES TOTAL COST
BREAK EVEN ON
3...
INVESTMENT ASPECT
OVER 5 YEARS
RETURN
ON INVESTMENT
21.28%
NET PRESENT
VALUE (NPV)
389.92
MLN (+)
PAYBACK
PERIOD
3.1 YEARS
WE ARE HERE TO WIN
5.2 MILLION s
Battle Of Minds 2015, Team Desert Fox, IUT
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Battle Of Minds 2015, Team Desert Fox, IUT

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Battle Of Minds 2015 is a flagship recruitment event of British American Tobacco Bangladesh. Every year thousands of students from different universities including business & engineering participate in this competition. IUT was one of the finalist of this year and here is our presentation. Find our UI videos here:

https://youtu.be/spOiRQxhsZk (Mobile App)
https://youtu.be/NQP2I35Ea5A (Desktop UI)

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Battle Of Minds 2015, Team Desert Fox, IUT

  1. 1. BATTLE OF MINDS 2015 FINAL ROUND PRESENTATION
  2. 2. ONCE UPON A TIME!!! FORMAL DINING OCCASIONAL EVENTS IN OLD DAYS NOW PART OF LIFESTYLE PROMOTION DIVERSITYAFFORDABILITY WHY?
  3. 3. THE TREND IS CHANGING!!! NOW PART OF LIFESTYLE FUTURE THE WAVE TECHNOLOGY CONVENIENCECHANGING LIFESTYLE
  4. 4. “ MAKING FOOD DELIVERY MORE CONVENIENT “ CURRENT PENETRATION DIGITAL TRAFFIC | SALES | DELIVERY 937 Unique Visitors Per Day 300 Units Of Order (AVG) Per Day Operating In Total 137 Zones In 3 Cities
  5. 5. PROBLEM STATEMENT ALWAYS THE LAST RESORT CONSUMER PERSPECTIVE LIMITED OPTIONS NICHE TARGET GROUP
  6. 6. MAKE HUNGRYNAKI A PART OF LIFESTYLE THE IDEA
  7. 7. HOW? DELIVER EFFICIENTLY DIVERSIFY THE PRODUCTS REACH MORE PEOPLE
  8. 8. BRINGING DIVERSITY GIVING PEOPLE OPTIONS TO FREEDOM MORE CUISINE • TRADITIONAL FOODS • REGIONAL SPECIAL ITEMS • SEASONAL OFFERS CROSS AREA ORDER • CROSS AREA ORDER WITHIN CITY • CROSS CITY ORDER WITH LEAD TIME PACKAGE & GROUP ORDER • WEEKLY/MONTHLY PACKAGES FOR SPECIFIC TG • CUSTOMIZED PACKAGES FOOD AGGREGATOR • BRINGING HOME COOKS ONBOARD • BUSINESS PLATFORM FOR FOOD STARTUPS
  9. 9. DELIVER EFFICIENTLY BECAUSE THE CONSUMER WANTS IT FAST & HASSLEFREE
  10. 10. TRACK MY FOOD PROPER COMMUNICATION | ERADICATING CONFUSION TRACK YOUR FOOD • Exact Location Of Your Delivery • Precise Estimation Powered BY GOBD • Gamification Experience On User End ETA: 29 MIN
  11. 11. BASIC SUPPLY CHAIN BUILDING RELATIONSHIP| CREATE PERCEPTION BUILD A RELATION BE THE POSTMAN THAT MATTERED IN 90s • Delivery clustered • Ensure quality delivery from restaurant end • Create perception of an efficient delivery on consumer end
  12. 12. 2015 DELIVERY PERSON: 70 TOTAL BIKES: 75 PROJECTION OPERATIONS 2016 DELIVERY PERSON: 120 TOTAL BIKES: 125 2017 DELIVERY PERSON: 145 TOTAL BIKES: 150 2018 DELIVERY PERSON: 175 TOTAL BIKES: 182 2019 DELIVERY PERSON: 230 TOTAL BIKES: 240 2020 DELIVERY PERSON: 260 TOTAL BIKES: 272
  13. 13. BUILDING BLOCKS TO ACHIVE GOALS TRAINING TO EMPOWER INCENTIVE ON TARGET REACH CHALLENGE TO MOTIVATE
  14. 14. BECAUSE WE WANT TO SCALE FROM 300 ORDERS/DAY TO 2000 ORDERS/DAY IN 5 YEARS REACH MORE PEOPLE
  15. 15. REACH MORE PEOPLE MARKETING CHANNELS ACTIVATION & OFFLINE REACH BRAND AWARENESS CAMPAIGNS TARGET GROUP SOCIO ECONOMIC CLASS A & B • AVG MONTHLY INCOME: 20,000 BDT+ • TOTAL POPULATION: 5.2 MLN • EDUCATION: MIN BACHELORS DIGITAL MARKETING
  16. 16. REBRANDING HUNGRYNAKI YOUR “BANGLADESHI” FOODBUDDY
  17. 17. DIGITAL MARKETING CONSUMER DRIVE | INFLECTION MARKETING PUSH NOTIFICATION FROM APP • BASED ON LOCATION • BASED ON TIME • BASED ON LIFE EVENTS DRIVE CONSUMER TO THE PLATFORM REGULAR BRAND VISIBILITY SOCIAL MEDIA ADVERTISEMENT • FACEBOOK NEWS FEED SPONSORED STORIES • BANNER ADVERTISEMENT ON WEBSITES HUNGRY NAKI APP MARKETING & DIRECT ORDER • INTEGRATE DIRECT ORDER ICON ON RESTAURANT WEBSITES • ENDORSE WITH FOOD FESTIVALS/FAIRS ON MORE APP DOWNLOAD DIRECT CONSUMER PENETRATION FROM RELEVANT SOURCES
  18. 18. DIGITAL MARKETING VIDEO MARTEKING | FOCUSED CAMPAIGN VIDEO MARKETING • YOUTUBE VIDEO ADVERTISEMENT • CONSUMER EXPERIENCE SHARE • FOOD PREPARATION VIDEO BY 2017, 90% TRAFFIC WILL BE GENERATED FROM VIDEO --CISCO SEASONAL OFFERSCHECK-IN DISCOUNT GIFT CARDS FOCUSED CAMPAIGNS
  19. 19. ACTIVATION & OFFLINE REACH REACHING OUT TO CONSUMER OFFLINE INTERACTIVE KIOSK • INSTALLAED IN UNIVERSITIES, OFFICE CANTEENS • DIRECT ORDER FROM KIOSK & GET DISCOUNT • ADVERTISING PLATFORM FOR RESTAURANTS BILLBOARD FOR BRAND VISIBILITY
  20. 20. BECAUSE THE INVESTORS WANT TO RESULTS TALK ABOUT FINANCE
  21. 21. REVENUE STREAM CASH FLOW DELIVERY CHARGE RESTAURANT SALES PREMIUM KIOSK ADVERTISEMENT
  22. 22. SALES PROJECTION YEARWISE 0 50 100 150 200 2020 2019 2018 2017 2016 SALES & COST ANALYSIS (IN BDT MLN) COST SALES
  23. 23. BREAK-EVEN ANALYSIS OVER 5 YEARS 0 100 200 300 400 500 600 2016 2017 2018 2019 2020 TOTAL SALES TOTAL COST BREAK EVEN ON 3RD QUARTER OF 3RD YEAR
  24. 24. INVESTMENT ASPECT OVER 5 YEARS RETURN ON INVESTMENT 21.28% NET PRESENT VALUE (NPV) 389.92 MLN (+) PAYBACK PERIOD 3.1 YEARS
  25. 25. WE ARE HERE TO WIN 5.2 MILLION s

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