Fawaad Saleem
CEO
Experience: 10 years
Worked with:
Assistant brand
manager
Key strengths: Team management, marketing insi...
Naila Hasan
Digital marketing strategist
Experience: 10 years
Worked with:
Brand activation manager
Senior Account manager...
Kanwal Akhtar
Business Development Manager
Experience: 5 years
Worked with:
Corporate trainerMarketeerMarketeerContractual...
Umar Javed
Client service manager
Experience: 2 years
Worked with:
partner Project associateMarketing associate
Key streng...
Akbar Khan
Operation Manager
Experience: 2 years
Worked with:
Social media agent Quality assurance
officer
Key strengths: ...
Shahana Samad
Visualiser
Experience: 2 years
Worked with:
Key strengths: Creative concepts, Idea generation, conceptualiza...
Sana Lakha
Client service manager
Experience: 1 year
Worked with:
Key strengths: creative strategy and concepts, team lead...
CHALLENGE SOLUTION RESULTS
The target was to involve
people who love anything
associated to Horror
movies on social media ...
CHALLENGE SOLUTION RESULTS
To join Traveler|VIP in
capturing the best moments
in the middle east via your
Instagram. Wheth...
CHALLENGE SOLUTION RESULTS
To Develop a
Social Media
Monitoring Tool
for the Brand
team to assess
the ROI of Social
Media ...
CHALLENGE SOLUTION RESULTSPAKOLA
#DilBola
Campaign
Pakola was in its post
shut down phase where
the only engagement
that w...
CHALLENGE SOLUTION RESULTSSEARLE
VITAMIN
WATER
The brand is new in the
market and is trying to
make its place. The brand
l...
CHALLENGE SOLUTION RESULTSCHINA
GRILL China Grill has
recently started
delivery service. The
challenge from the
client was...
CHALLENGE SOLUTION RESULTSILMESTERS
The challenge was
that Ilmesters was a
new school and
wanted to promote
themselves as ...
THANK YOU 
Digital Tribe Profile
Digital Tribe Profile
Digital Tribe Profile
Digital Tribe Profile
Digital Tribe Profile
Digital Tribe Profile
Digital Tribe Profile
Digital Tribe Profile
Digital Tribe Profile
Digital Tribe Profile
Digital Tribe Profile
Digital Tribe Profile
Digital Tribe Profile
Digital Tribe Profile
Digital Tribe Profile
Digital Tribe Profile
Digital Tribe Profile
Digital Tribe Profile
Digital Tribe Profile
Digital Tribe Profile
Digital Tribe Profile
Digital Tribe Profile
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Digital Tribe Profile

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Many social agencies in Pakistan or marketing firms pride themselves on providing a variety of services and work in digital media. We go further. Digital Tribe promises to maximize the ROI of your campaigns with a team of experts and well-functioning services, supported by strategic tools that have proven their worth. Thus, we are a digital media agency in Karachi that goes far beyond managing Facebook, Twitter and Linkedin.

At Digital Tribe, we offer our clients a strategy of targeted digital marketing. With our expert team and ingenuity of business, Digital Tribe is an agency where we work in an environment of collaboration and open mindedness. We are non-conformists. We are the guys who will carry out business meetings over play station sessions.

It is not surprising that Digital Tribe is quickly becoming most admired team of digital media agency in Pakistan. Strategists in the business world have been able to see how our group of digital advisors knows what makes consumers click.

At Digital Tribe, we utilize various talents within our marketing agency to design the most effective digital strategies. Our clients therefore benefit from our boundless ingenuity and our inexhaustible energy in order to get the best return on their investment. Today Digital Tribe contributes to the success of digital business leaders in many sectors: services, media, e-commerce, health, sports, technology, entertainment and business to business. Our vision is to provide limitless solutions to businesses in the areas of digital marketing – an agency which engages customers for its clients through every digital avenue.

As a passionate team of marketing thought leaders and Social Media insiders, we help companies not only understand what Social Media marketing is, but actually evolve the way they communicate with consumers.

Our team is young and enthusiastic, which means we’re energetic, committed, cost effective and faster than the big boys.

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Digital Tribe Profile

  1. 1. Fawaad Saleem CEO Experience: 10 years Worked with: Assistant brand manager Key strengths: Team management, marketing insight, resource optimization, and business strategy development Assistant brand manager Karachi chapter director
  2. 2. Naila Hasan Digital marketing strategist Experience: 10 years Worked with: Brand activation manager Senior Account manager Brand manager Lecturer in marketing Key strengths: Dynamic, strategic thinker and content writing
  3. 3. Kanwal Akhtar Business Development Manager Experience: 5 years Worked with: Corporate trainerMarketeerMarketeerContractual hiring Key strengths: Trainer, strategic thinker and educationist
  4. 4. Umar Javed Client service manager Experience: 2 years Worked with: partner Project associateMarketing associate Key strengths: Strategic thinker, team leader, execution specialist
  5. 5. Akbar Khan Operation Manager Experience: 2 years Worked with: Social media agent Quality assurance officer Key strengths: team management, operation control and resource optimization Junior associate
  6. 6. Shahana Samad Visualiser Experience: 2 years Worked with: Key strengths: Creative concepts, Idea generation, conceptualization
  7. 7. Sana Lakha Client service manager Experience: 1 year Worked with: Key strengths: creative strategy and concepts, team leader, execution specialist
  8. 8. CHALLENGE SOLUTION RESULTS The target was to involve people who love anything associated to Horror movies on social media and increase user engagement and to promote different genre of horror movies and events. The challenge was to increase engagement and fan following. We started from ‘Zero’ Facebook likes, by applying different Facebook strategies and playing with different and interactive content that people will like and start talking about us. Once the strategy was set, fans started growing and traffic started coming and this page has become the only Horror Movie page on Facebook that has 1.5 Million likes. HORROR MOVIES
  9. 9. CHALLENGE SOLUTION RESULTS To join Traveler|VIP in capturing the best moments in the middle east via your Instagram. Whether that be a stroll down the Corniche in Abu Dhabi, a fine dining meal “At The Top” of the Burj Khalifa in Dubai, a photo in front of the Sphinx in Egypt, or anything else that defines your lifestyle or travels within the Middle East. The challenge was to invite people for the contest The Travel Bloggers in the Mena region give a huge Push as people from every part of the region started taking part and sending their capturing moment increases the interest of contestants more, we received hundreds of images that took part in the contest. Result was based on jury’s decision as there were three judges who took part in selecting the best image and that made this contest a huge success. TRAVELLER VIP
  10. 10. CHALLENGE SOLUTION RESULTS To Develop a Social Media Monitoring Tool for the Brand team to assess the ROI of Social Media Efforts. It was something we have never done & Facebook Open Graph API was unexplored territory. Create an application from Scratch which at the end of the day gives the Brand team report based on Monthly & Quarterly Data The Application was delivered & Deployed in Pakistan & Mena Region. P&G
  11. 11. CHALLENGE SOLUTION RESULTSPAKOLA #DilBola Campaign Pakola was in its post shut down phase where the only engagement that was arriving was about it discontinuity and unavailability. There were in need of a campaign that would increase engagement. We proposed a campaign #dilbola which was an add on to their tagline. The big idea was to take instances of daily life of an average Pakistani man and come up with content which was relatable. The purpose was to get more engagement and shares The campaign resulted in getting good number of page likes and engagement. The overall reach increased
  12. 12. CHALLENGE SOLUTION RESULTSSEARLE VITAMIN WATER The brand is new in the market and is trying to make its place. The brand lacks awareness. They have recently launched 4 new flavors. The brief was to keep the social media campaign in line with other social mediums such as TV and outdoor, change personality of the brand and make it look classy yet at the same time keep the page informative. We re currently doing a campaign which is based on the big idea of their TVC “Kuch missing hai”. We’re highlighting the flavors individually, educating the audience yet keeping the page young and fun. The TVC is getting attention and hype. There has been engagement on the page commenting how the current one is better than the previous. There has been a positive change in the feedback on the overall brand, flavor and brand personality
  13. 13. CHALLENGE SOLUTION RESULTSCHINA GRILL China Grill has recently started delivery service. The challenge from the client was to change the overall personality of the page from a conventional Chinese personality to fast food personality. We proposed to roll out teasers for around 15 days. The delivery campaign is now rolling. The content revolves around China Grill being quick, healthy placing it in the fast food category. This is an ongoing venture and the delivery has just rolled out. People are excited on the page about the delivery. There are queries regarding the delivery which is going to be a KPI for now.
  14. 14. CHALLENGE SOLUTION RESULTSILMESTERS The challenge was that Ilmesters was a new school and wanted to promote themselves as the first IB credited school. The challenge was to first educate the parents what it was and then generate admissions. The solution we proposed to them was an Open House which would give them an opportunity to introduce themselves and engage with the parents. We promoted the event on Facebook and other social mediums. The session resulted in 200 parents participating in Open House which was a good for a starter.
  15. 15. THANK YOU 

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