Crazy Horse Brand Response Travel and Leisure Credentials Summary Digital

1. London Agency experience – more interesting views Digital Credentials Travel and Leisure Sector

2. 1. Why we’re different He who would do great things should not attempt them all alone Senca Tribe

5. brand planning

6. 2. What we do for our Clients He who would do great things should not attempt them all alone Senca Tribe

7. Crazy Horse Digital Response Using Digital as a Direct Marketing Resource Maximising response and conversion through digital integration Landing pages Email Dialogue Marketing E Newsletters Banner Response Web design & build Microsites Broadcast Management Pay per Click Ezines PURLS

8. Our approach Insight Differentiation Strategy Creative idea Best practice execution

10. Websites He who would do great things should not attempt them all alone Senca Tribe

11. www.oz-bus.com New website for overland travel company

19. www.journeylatinamerica.co.uk Journey Latin America Design and development of website

21. Dialogue Marketing and email Listen, or your tongue will make you deaf Tribe unknown

22. Easy Cruise Real-time segmented communications via personalised URLs Objective To develop low cost way of attracting new audiences Audience insight Cruises seen as ‘not for me’ Strategy Self segmentation Execution Dialogue Mail

28. Journey Latin America Launch of new website

30. London Agency experience – more interesting views Call Belinda Neal or Madeleine Rinehart on 01892 516116 www.crazyhorse.co.uk [email_address] [email_address]