Presentation by Sunshine Baker at FLBlogCon 2014.

1. Bloggers And Brands: Make The Connection

2. Give Me Something Good!
•Start Your Blog
•Set up Social Media: FB, Twitter, Instagram
•Post regularly for a month or so

3. Join a Group = Get On The List!
•LadyBloggers
•Florida Food Bloggers
•BlogCon Events
•Social Media Club

4. Your First Event- What To Do Now?

5. 1.RSVP on FB and by email- ask what the planner needs?
2.Be on time
3.Meet the leaders, make conversation
4.Take good photos, get details on menu & event sponsors
5.Give the planner what they want- if it’s hashtag promotion, Instagram posts, blog posts, etc.
6.Bring business cards to exchange with other bloggers.
7.Friend them on Facebook/Follow on Twitter and Instagram and tag each other in the posts for cross-promotion.

6. But DON’T:
•Bring guests without asking
•Pitch management to partner with you while at the event
•Be salesy
•Talk in your group and ignore the presentation

7. Follow up:
•Write a good blog post quickly
•Give it a personal spin.
•Good photos- ask if you need more!
•Brand will often share your post
•Visit again
•Thank Them

8. Next Steps….

9. Start with a contest for free.

10. Tip # 2: Don’t Get Personal
Make a small ask.

11. Show Them How Your Audiences Match!

12. Give Them More Than Their Money’s WOrth

13. Build a long-term marketing partnership

14. Find ways to help . Ask them to buy an ad on your website. Ask for a sponsorship for a conference. Always show ROI!

15. Keep An Open Mind, You Never Know Where An Opportunity Will Lead!