My presentation in the UGA Career Center Webinar Series: building credibility as a young professional, helping soon-to-be and new grads with setting up and leveraging their digital presence(s)

1. UGAALUMNI CAREER SERVICES OFFICE
WEBINAR SERIES

2. INTRODUCTION
Bethany Mills
Director of Alumni Career Services for UGA
UGA Career Center & Alumni Association
Licensed Professional Counselor
5+ years experience in career services
Services include:
Resumes/Cover Letter Critiques
Job Search Strategy
Mock Interviews
Career Exploration
LinkedIn/Networking

3. ALUMNI CAREER SERVICES ANNOUNCEMENTS:
Summer Webinars:
Career Transitions: Planning Your Next Career Move Tuesday, July 21st
12:00-1:00pm
Addressing Employment Gaps: Reframing Your Experiences
Wednesday, July 29th 12:00-1:00pm
If you’d like to register, email bjbagley@uga.edu for
instructions.
Summer Workshops:
Finding a Meaningful Career Workshop, Atlanta Alumni Center, Suite 870
Tuesday, July 7th 9:00-11:00am OR Tuesday, August 4th 9:00-11:00am
If you’d like to register, email Bethany Mills at bjbagley@uga.edu.
Career Transitions: Planning Your Next Career Move Workshop
Atlanta Alumni Center, Suite 870
Tuesday, July 14th 9:00-11:00am
If you’d like to register, email Judy Sun at judy.sun@uga.edu.

4. BUILDING CREDIBILITY
AS A YO PRO
JUNE 25, 2015
PRESENTED BY STEFFAN PEDERSEN

5. 2013 Terry Marketing Grad
Working @ Object 9 (ad agency)
• Digital Marketing Manager
Avid Soccer and Tennis Player
Email: steffanjpedersen@gmail.com
• Let me know if you want this deck, or have any follow-up questions.
Tweet me @steffanpedersen

6. INTRO
My pre-grad experiences and “goals”
Post-grad
Career building
Today:
• Leveraging your digital presence: Social selling,
content creation, professionalism
• Networking, self promotion, organizations
• Tools, etiquette, tips.

7. STEFFANPEDERSEN.COM

10. FACEBOOK

11. LEVERAGING LINKEDIN
Do!
1. Fill out your profile completely and professionally
• Utilize every field, vanity URLs
• Headline and headshot
2. Ask to be connected by a close mutual connection
• Proper intro messaging (coming later)
3. Promptly connect with someone you meet; context!
4. Utilize the Publisher!
5. Ask for recommendations, give
recommendations/endorsements; join groups
6. Link to projects, work samples, social accounts, etc.
Don’t!
1. Send a connection request w/o meeting
2. Assume that a mutual connection wants to help you
3. Share unprofessional news and updates

12. LEVERAGING TWITTER
Do!
1. Fill out your bio with interests, passions, employer
2. Choose a handle consistent across channels
3. Follow aspirational and interesting brands/influencers
4. Share successes of others
• Social currency, touch points. Earn it!
5. Look to RT/Quote RT content rather than self curating
6. Find a way to “barge” in on conversations
7. Look at your Twitter analytics, utilize the search query
8. Humble brag
Don’t!
1. Tweet over ~10x in one day
2. Use auto-dms
3. Assume you’re the #1 expert. Anyone on Twitter can
find/see your words. Be open to changing your perspective.

13. SOME TOOLS…
• Wix and SquareSpace
• Slideshare
• Infogr.am
• Social tools: Hootsuite, Sprout Social, Tweepi, etc.
• No automated DM’s!
• Familiarize yourself with industry programs:
• Basecamp, Adobe Suite, Windows vs. Mac?
• Google Analytics, Adwords, Alerts (+ Talkwalker)
• Reddit Jobs /r/ATLjobs, etc.
• Newsletters
• Mashable, SocialTimes, passion related (food), organization
newsletters, and of course steffanpedersen.com

14. GENERAL TIPS
Interviewing
• Evaluate and track key accomplishments on a regular basis
• When talking about accomplishments, finishing by
mentioning future goals
• Do your research, always bring questions; differentiate
yourself!
• Culture fit. Research interviewers.
• Body Language… Eye contact. Be passionate!
• Handwritten note
Resume & work samples
• Creative resume; not “cookie-cutter”
• Thought leadership – prove you are proficient

15. RESUME EXAMPLE

16. RESUME EXAMPLE

17. INTRO EMAILS

18. EVENTS & ORGANIZATIONS
• In-person industry events are key. Build real relationships!
• AIMA and AMA, MATCH Atlanta, UGA Alumni Association,
MeetUp Groups, and so much more!
• But, what am I supposed to do there?
• Talk about the event, venue, other people they’ve met, how
their company is doing, how they are doing, new roles, and
issues they’re having
• Everyone’s uncomfortable

19. NETWORKING
• Be approachable
• Smile
• Body language
• Definitive Book of Body
Language
• Necessary evil
• Once you’re in…

20. QUESTIONS?
STEFFAN PEDERSEN: STEFFANJPEDERSEN@GMAIL.COM
BETHANY MILLS: BJBAGLEY@UGA.EDU

21. THANK
YOU!
HOPE THIS WAS HELPFUL!
FEEL FREE TO REACH OUT WITH ANY FOLLOW-UP
QUESTIONS OR COMMENTS
STEFFANJPEDERSEN@GMAIL.COM
@STEFFANPEDERSEN

22. RESOURCES
SteffanPedersen.com
StrengthsFinder 2.0 Book
Definitive Book of Body Language
SlideShare
Tools: Infogr.am, SquareSpace ,Wix, About Me, Talkwalker, Bit.ly,
Pixabay, Canva, Buffer, ProductHunt, IFTTT
Jobs: Reddit Jobs, Agency Sparks Jobs, Hypepotamus Board
Presentations: Social 101 Presentation, Facebook Tips, LinkedIn
Tips