Blogger and Brand Collaborations by Julianne Taylor and Courtney of French Country Cottage

1. BLOGGERS
+
BRANDS
Speaking the Secret Language
of Lasting Collaborations
Julianne Taylor
Founder + Creative Director
Courtney Allison
Founder + Creative Director

2. 92%
Of consumers are more
likely to purchase via a
peer to peer
recommendation over an
ad.

3. 83%
Of companies use
social media to boost
brand awareness.

4. COLLABORATION
ETIQUETTE
GET NOTICED. WITHOUT BEING
ANNOYING.

5. GET READY. WORK ON YOU.
 Content is king
 Grow readership
 Improve metrics
Become a polite stalker.

6. Send a love letter.
 WHO you are
 WHAT you offer
 WHY it matters to them
 Allow for flexibility
Don’t underestimate the
power of your pitch.

7. They said YES!
 Put it in writing
 Be Organized
 OVER deliver

9. Style It Challenge 2015 Winner
Mandy Rye

10. Kristin Cadwallader of Bliss at Home
Style It Challenge
2016 Winner

11. Calling it Home’s
One Room Challenge
Paige Minear

12. Get Your Foot in the Door
Don’t be afraid of working on a collaboration
that isn’t your dream job right away.

13. Baby steps are good.
A smaller scale collaboration
can lead to a dream job.

14. 14
Be the 1 in 150 Million
Stand Out. Be Professional. Relationships are key.

15. 16
Focus on your strengths & hone them to perfection.

16. 15
Do more than is asked
and expected.
The Door
Opened…
Now What?

17. 17
Securing Long-
Term
Collaborations
Be passionate about the brands
you are working with.
Show them your long-term value and
why they should continue to work
with YOU.
ALWAYS put your best out there.
Your content is your portfolio.