Robb Sutton's slideshow presentation on the role bloggers play in retail purchasing decisions and how that equals blogging profits.

1. THE ROLE BLOGGERS PLAY IN
RETAIL BUYING DECISIONS AND
HOW THAT EQUALS BLOGGING
PROFITS
Robb Sutton

2. Who is Robb Sutton?
blogginglabs.com
@robbsutton
bike198.com

3. Who is Robb Sutton?
blogginglabs.com
@robbsutton 3
bike198.com

4. Who is Robb Sutton?
blogginglabs.com
@robbsutton 4
bike198.com

5. Who is Robb Sutton?
blogginglabs.com
@robbsutton 5
bike198.com

6. Who is Robb Sutton?
blogginglabs.com
@robbsutton 6
bike198.com

7. Setting The Stage
1. CONSUMER RETAIL HABITS
2. RETAIL SELLING TRENDS
3. PROFITING AS A BLOGGER
blogginglabs.com
@robbsutton 7
bike198.com

8. Consumer Retail Buying Habits
blogginglabs.com
@robbsutton 8
bike198.com

9. Consumer Retail Buying Habits
blogginglabs.com
@robbsutton 9
bike198.com

10. Consumer Retail Buying Habits
How is this retail buying structure
changing over time?
blogginglabs.com
@robbsutton 10
bike198.com

11. Consumer Retail Buying Habits
With the expansion of online
search and social media...
blogginglabs.com
@robbsutton 11
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12. Consumer Retail Buying Habits
Shoppers Are Self Educating
and Buying Online
blogginglabs.com
@robbsutton 12
bike198.com

13. Retail Selling Habits
Old Retail Sales Setup
1. Large Retail Store
2. Large Number of Employees
3. Small Geographic Spread
blogginglabs.com
@robbsutton 13
bike198.com

14. Retail Selling Habits
New Retail Sales Setup
1. Large Central Warehouse for Inventory
2. Fewer Large Retail Locations
3. Smaller Number of Employees
4. Larger Geographic Spread (website sales)
5. Larger profits, lower price, lower overhead
blogginglabs.com
@robbsutton 14
bike198.com

15. Retail Selling Habits
Will major physical retail ever go
away?
blogginglabs.com
@robbsutton 15
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16. What does this mean for
you...the blogger?
blogginglabs.com
@robbsutton 16
bike198.com

17. Major Retailers
1. Need a larger sales force (affiliates)
2. They understand the power of persuasion
(ex. Amazon)
3. They want to reach larger, targeted markets
blogginglabs.com
@robbsutton 17
bike198.com

18. Retail Consumers
1. Need a new trusted source
2. Need easy access to online purchasing
blogginglabs.com
@robbsutton 18
bike198.com

19. Blogging Profits Perfect Storm
Being the
middleman between
two needs that
equals $$$
Attracting an audience that
wants to buy.
blogginglabs.com
@robbsutton 19
bike198.com

20. Producing Blog Profits From
Online Buying Habits
blogginglabs.com
@robbsutton 20
bike198.com

21. Blog Profits From Buying
Habits
1. Starting The Process
2. Becoming A Trusted Resource
3. Getting Review Product
4. Turning Reviews Into Profits
5. Staying In The Retail Sales Cycle
6. Additional Sources of Income
blogginglabs.com
@robbsutton 21
bike198.com

22. Getting Started:
Making Money Blogging
Through Reviews
blogginglabs.com
@robbsutton 22
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23. Making Money Through
Reviews
The hardest part about blogging is
building up trust from ground zero.
So what do you do as the
blogger?
blogginglabs.com
@robbsutton 23
bike198.com

24. Making Money Through
Reviews
BUILD UP YOUR BANK OF REVIEWS
1. Review everything you own
2. Review everything your friends own
3. Retail test if you have to!
blogginglabs.com
@robbsutton 24
bike198.com

25. Making Money Through
Reviews
The GOAL is to become a
TRUSTED SOURCE
1. No one wants a cheerleader
2. Everything has a good/bad
3. Honesty wins every time
4. The secret is in the details
blogginglabs.com
@robbsutton 25
bike198.com

26. Making Money Through
Reviews
The #1 Thing To Remember
Your target audience is
beginners and intermediate users
...not experts.
blogginglabs.com
@robbsutton 26
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27. Making Money Through
Reviews
Structuring The
Review For
Success
Step #1: Product Into
(The Hook)
blogginglabs.com
@robbsutton 27
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28. Making Money Through
Reviews
Structuring The
Review For
Success
Step #2: Features &
Experience
(The Details)
blogginglabs.com
@robbsutton 28
bike198.com

29. Making Money Through
Reviews
Structuring The
Review For
Success
Step #3: Who Needs It
and Where to Buy
(The Close)
blogginglabs.com
@robbsutton 29
bike198.com

30. Making Money Through
Reviews
Your review should answer 3
basic questions
1. What is it?
2. How will it benefit me?
3. Where do I buy it?
blogginglabs.com
@robbsutton 30
bike198.com

31. Making Money Through
Reviews
Getting free product to review on
your blog...
blogginglabs.com
@robbsutton 31
bike198.com

32. Making Money Through
Reviews
How to start contacting
companies
1. Email
2. Fax
3. Cold Call
4. Snail Mail
blogginglabs.com
@robbsutton 32
bike198.com

33. Making Money Through
Reviews
What do you say?
1. Play your strengths
2. Use examples out of review banks
3. Emphasize TARGET audience
blogginglabs.com
@robbsutton 33
bike198.com

34. Making Money Through
Reviews
Keep in touch and keep at it!
blogginglabs.com
@robbsutton 34
bike198.com

35. Making Money Through
Reviews
Where 99.9% of bloggers go
wrong and where 75% of the
money is made!
blogginglabs.com
@robbsutton 35
bike198.com

36. Making Money Through
Reviews
You need to stay in the sales
cycle...not just be a side note.
blogginglabs.com
@robbsutton 36
bike198.com

37. Making Money Through
Reviews
Email Newsletters
• Email is still the #1 source of point of contact.
• Email is the only thing people check everyday.
• RSS might as well be Latin to some audiences.
blogginglabs.com
@robbsutton 37
bike198.com

38. Making Money Through
Reviews
The GOAL Is Recurring Income
• Do you only want to reach your readers once?
• Keep your brand in constant contact and memory.
blogginglabs.com
@robbsutton 38
bike198.com

39. Making Money Through
Reviews
PROVIDING MORE VALUE
• How To Articles
• Industry News
• Latest Videos/Pictures/Screencasts
Giving your readers a reason to look forward to
your emails outside of just reviews.
blogginglabs.com
@robbsutton 39
bike198.com

40. Making Money Through
Reviews
MONETIZING YOUR EMAILS
• Sales/Deals/Blowouts
• Introducing New Affiliates
• Latest Reviews!
blogginglabs.com
@robbsutton 40
bike198.com

41. Making Money Through
Reviews
blogginglabs.com
@robbsutton 41
bike198.com

42. Making Money Through
Reviews
LEVERAGE
YOUR
POSTS!
blogginglabs.com
@robbsutton 42
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43. Making Money Through
Reviews
INVITE USER
FEEDBACK
+
MAKE
MONEY
blogginglabs.com
@robbsutton 43
bike198.com

44. Making Money Through
Reviews
blogginglabs.com
@robbsutton 44
bike198.com

45. Making Money Through
Reviews
Leverage new contact to bring in
additional direct advertising
revenue.
blogginglabs.com
@robbsutton 45
bike198.com

46. Making Money Through
Reviews
Leverage built trust to release
your own products.
• Membership Programs
• eBooks
• Consulting
blogginglabs.com
@robbsutton 46
bike198.com

47. Making Money Through
Reviews
QUESTIONS
blogginglabs.com
@robbsutton 47
bike198.com