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LESSONS FOR INFLUENCERS: 
4 STEPS TO GAINING THE ATTENTION OF 
TOP BRANDS 
BARKWORLD - 2014 
@JULIACANTOR 
1
2 
@JULIACANTOR 
HI, I’M JULIA. 
• Influencer Marketing Lead at Moxie, Digital Agency Headquartered in 
Atlanta 
• Previou...
3 
@JULIACANTOR
4 
@JULIACANTOR 
BEFORE WE GET STARTED 
This presentation is business-focused; it is meant for 
people who are interested ...
5 
@JULIACANTOR 
AGENDA 
• What is Influencer Marketing? 
• What are brands looking for in influencers? 
• Influencer acti...
WHAT IS INFLUENCER MARKETING? 
INFLUENCER MARKETING ACTIVATES HIGHLY 
TARGETED INDIVIDUALS TO ACHIEVE BRAND 
OBJECTIVES TH...
WHAT ARE BRANDS LOOKING FOR IN 
INFLUENCERS? 
7 
INFLUENCERS
BarkWorld 2014 Presentation by Julia Cantor // Lessons for Influencers: 4 Steps to Gaining the Attention of Top Brands
BarkWorld 2014 Presentation by Julia Cantor // Lessons for Influencers: 4 Steps to Gaining the Attention of Top Brands
BarkWorld 2014 Presentation by Julia Cantor // Lessons for Influencers: 4 Steps to Gaining the Attention of Top Brands
BarkWorld 2014 Presentation by Julia Cantor // Lessons for Influencers: 4 Steps to Gaining the Attention of Top Brands
BarkWorld 2014 Presentation by Julia Cantor // Lessons for Influencers: 4 Steps to Gaining the Attention of Top Brands
BarkWorld 2014 Presentation by Julia Cantor // Lessons for Influencers: 4 Steps to Gaining the Attention of Top Brands
BarkWorld 2014 Presentation by Julia Cantor // Lessons for Influencers: 4 Steps to Gaining the Attention of Top Brands
BarkWorld 2014 Presentation by Julia Cantor // Lessons for Influencers: 4 Steps to Gaining the Attention of Top Brands
BarkWorld 2014 Presentation by Julia Cantor // Lessons for Influencers: 4 Steps to Gaining the Attention of Top Brands
BarkWorld 2014 Presentation by Julia Cantor // Lessons for Influencers: 4 Steps to Gaining the Attention of Top Brands
BarkWorld 2014 Presentation by Julia Cantor // Lessons for Influencers: 4 Steps to Gaining the Attention of Top Brands
BarkWorld 2014 Presentation by Julia Cantor // Lessons for Influencers: 4 Steps to Gaining the Attention of Top Brands
BarkWorld 2014 Presentation by Julia Cantor // Lessons for Influencers: 4 Steps to Gaining the Attention of Top Brands
BarkWorld 2014 Presentation by Julia Cantor // Lessons for Influencers: 4 Steps to Gaining the Attention of Top Brands
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BarkWorld 2014 Presentation by Julia Cantor // Lessons for Influencers: 4 Steps to Gaining the Attention of Top Brands

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BarkWorld 2014 Presentation by Julia Cantor // Lessons for influencers: 4 Steps to gaining the attention of top brands.

We know that every brand is different – but for influencers looking to monetize their online presence, there are some easy steps you can take to make strides and get noticed. How do you increase your “online influence” to truly be valuable and prove ROI to brands? This presentation provides valuable information to help answer that question and much more.

Published in: Marketing
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BarkWorld 2014 Presentation by Julia Cantor // Lessons for Influencers: 4 Steps to Gaining the Attention of Top Brands

  1. 1. LESSONS FOR INFLUENCERS: 4 STEPS TO GAINING THE ATTENTION OF TOP BRANDS BARKWORLD - 2014 @JULIACANTOR 1
  2. 2. 2 @JULIACANTOR HI, I’M JULIA. • Influencer Marketing Lead at Moxie, Digital Agency Headquartered in Atlanta • Previously Worked at Both National and Global Levels for PR Agencies and Brands • M.A., Integrated Marketing Communication, Emerson College (MA) • B.A., Union College (NY)
  3. 3. 3 @JULIACANTOR
  4. 4. 4 @JULIACANTOR BEFORE WE GET STARTED This presentation is business-focused; it is meant for people who are interested in partnering with brands.
  5. 5. 5 @JULIACANTOR AGENDA • What is Influencer Marketing? • What are brands looking for in influencers? • Influencer activation trends • 4 steps to take now to increase your online influence • Q/A
  6. 6. WHAT IS INFLUENCER MARKETING? INFLUENCER MARKETING ACTIVATES HIGHLY TARGETED INDIVIDUALS TO ACHIEVE BRAND OBJECTIVES THROUGH PERSONALIZED TOUCH POINTS OR EXPERIENCES. @JULIACANTOR 6
  7. 7. WHAT ARE BRANDS LOOKING FOR IN INFLUENCERS? 7 INFLUENCERS

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