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2016 Trends for Influencer Marketing

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In an age where marketing currency equals digital consumption, the content marketing game has never been more intense or competitive. And while we can’t all claim to be as viral as a scandalous Kim Kardashian photo spread, we can aim to create and curate content that speaks directly to our audience in a new and incredibly valuable way. In this crowded social landscape, your content must provide serious value to capture the customers’ attention, and must be uber-relevant to stand out among the noise. This webinar isn’t going to give you a magical content formula, but it will help you get into a mindset to design a content strategy that has the potential to “break” the hum drum normalcy of the Internet.

Join us in this webinar as our content experts discuss:

Why content is your organization’s biggest asset when it comes to earned media;
Different content styles and categories, and how your business can produce in each;
How to organize and execute a strategy, including defining your brand story, sticking to an editorial calendar, and understanding performance analytics;
And what kinds of content lead directly to organization growth (and what that even looks like).

Published in: Business
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2016 Trends for Influencer Marketing

  1. 1. 2016 Trends for Influencer Marketing #SMTLive
  2. 2. #SMTLive Thank You to Our Sponsor @BlogMeetsBrand
  3. 3. #SMTLive Join the Conversation… Follow along and share your thoughts on Twitter at #SMTLive Submit your questions in the GoToWebinar control panel
  4. 4. #SMTLive Our Speakers Sherri Langburt is the founder and President of Blog Meets Brand, the first social management tool to feature a self-serve campaign planning module that gives marketers, PR Firms and Ad Agencies a clear and structured approach for creating and developing influencer marketing programs. Sherri Langburt has been connecting brands to influencers since 2009 through her agency, Single Edition Media. @BlogMeetsBrand Adrianna G. Bevilaqua (AG) is Chief Creative Officer at M Booth. AG specializes in trend spotting and marketing to millennials and has driven programs on category leading brands across travel, home, beauty, food and spirits. From encouraging millennial women to share beauty with #NoFilter on behalf of Olay to launching Celebrity Cruises “Tech Detox,” and Home Depot’s “Do It Herself” clinics, AG is energized by elevating brands and finding their authentic place in culture. @adriannagiuls Robin Carey. In 2007, Robin Carey founded Social Media Today, LLC, one of the first companies to manage online B2B communities that connect large organizations with people they want to influence. As traditional media went digital, and the internet went social, Robin was one of the first to realize that the emerging social media platforms offered huge promise to corporations seeking to interact directly with, and learn from, their customers, their employees, and experts. @RobinCarey Heidi Nazarudin is a former investment banker turned full-time fashion/lifestyle blogger at TheAmbitionista.com. Her blog averages 500,000 UMVs , and she has amassed almost 450,000 followers on social media in the past few years as a digital influencer. Heidi is also President and Co-founder of BloggerBabes.com. a network of 20,000 lifestyle bloggers in the US. She has worked with many national brands and currently has long-term relationships with renowned establishments such as Vanity Fair, Saks 5th Avenue, Max Mara and Conrad hotels worldwide. @heidinazarudin
  5. 5. #SMTLive 2016 TREND FORECAST #1: Influencers Integrated into Media Buys
  6. 6. #SMTLive 2016 TREND FORECAST #2: Influencers as Social Cause Champions
  7. 7. #SMTLive 2016 TREND FORECAST #3: New Sectors Tapping into Influencers
  8. 8. #SMTLive 2016 TREND FORECAST #4: Co-Promotions
  9. 9. #SMTLive 2016 TREND FORECAST #5: Stand-Alone Campaigns
  10. 10. #SMTLive HOW TO FIND, VET AND MANAGE BLOGGERS
  11. 11. #SMTLive HOW TO FIND, VET AND MANAGE BLOGGERS Quantity + Quality = Success Traffic #Fans/Friends/Followers Domain Authority Alexa Rank Google Page Rank
  12. 12. #SMTLive HOW TO FIND, VET AND MANAGE BLOGGERS Quantity + Quality = Success Engagement Competence/Expertis e Generosity
  13. 13. #SMTLive HOW TO FIND, VET AND MANAGE BLOGGERS
  14. 14. #SMTLive IT’S TOO HARD TO FIND, VET AND MANAGE BLOGGERS Campaign Type Best For  Review/Testimonials  Launching a new product/service to market  Creating trust among consumers  Triggering product usage via content integration  Generating original content that increases traffic, inbound links and improves SEO  Contest/Challenge/Sweepstakes  Generating new fans, friends and followers  Creating excitement around your brand  Boosting traffic and lead generation  Generating original content that increases traffic, inbound links and improves SEO  Live/Virtual Event  Developing relationships with influencers and their audiences  Generating up-to-the-minute social lift  Securing UGC in-real-time  Offers/Incentives/Discounts  Increasing conversions and sales  Attracting new customers  Seasonal or time-sensitive boost  Tutorials/Interviews  Delivering practical guidance and instructional support  Promoting or producing visual assets  Elevating recognition and reputation of product
  15. 15. #SMTLive IT’S TOO HARD TO FIND, VET AND MANAGE BLOGGERS
  16. 16. #SMTLive IT’S TOO HARD TO FIND, VET AND MANAGE BLOGGERS
  17. 17. #SMTLive THE ROI ON INFLUENCER MARKETING CAMPAIGNS
  18. 18. #SMTLive THE ROI ON INFLUENCER MARKETING CAMPAIGNS
  19. 19. #SMTLive THE ROI ON INFLUENCER MARKETING CAMPAIGNS
  20. 20. #SMTLive Join the Conversation… Follow along and share your thoughts on Twitter at #SMTLive Submit your questions in the GoToWebinar control panel
  21. 21. #SMTLive Our Speakers Sherri Langburt is the founder and President of Blog Meets Brand, the first social management tool to feature a self-serve campaign planning module that gives marketers, PR Firms and Ad Agencies a clear and structured approach for creating and developing influencer marketing programs. Sherri Langburt has been connecting brands to influencers since 2009 through her agency, Single Edition Media. @BlogMeetsBrand Adrianna G. Bevilaqua (AG) is Chief Creative Officer at M Booth. AG specializes in trend spotting and marketing to millennials and has driven programs on category leading brands across travel, home, beauty, food and spirits. From encouraging millennial women to share beauty with #NoFilter on behalf of Olay to launching Celebrity Cruises “Tech Detox,” and Home Depot’s “Do It Herself” clinics, AG is energized by elevating brands and finding their authentic place in culture. @adriannagiuls Robin Carey. In 2007, Robin Carey founded Social Media Today, LLC, one of the first companies to manage online B2B communities that connect large organizations with people they want to influence. As traditional media went digital, and the internet went social, Robin was one of the first to realize that the emerging social media platforms offered huge promise to corporations seeking to interact directly with, and learn from, their customers, their employees, and experts. @RobinCarey Heidi Nazarudin is a former investment banker turned full-time fashion/lifestyle blogger at TheAmbitionista.com. Her blog averages 500,000 UMVs , and she has amassed almost 450,000 followers on social media in the past few years as a digital influencer. Heidi is also President and Co-founder of BloggerBabes.com. a network of 20,000 lifestyle bloggers in the US. She has worked with many national brands and currently has long-term relationships with renowned establishments such as Vanity Fair, Saks 5th Avenue, Max Mara and Conrad hotels worldwide. @heidinazarudin
  22. 22. #SMTLive Thank You to Our Sponsor @BlogMeetsBrand
  23. 23. #SMTLive Upcoming Webinar November 11th From Community to Commerce: Making the ROI Connection

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