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From Push to Pull: Digital Transformation of Mobile Advertising

Mobile is growing faster than all other digital advertising formats. This rapidly exceeding evolution gasps the interest to what’s NEXT? And here’s the answer-

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From Push to Pull: Digital Transformation of Mobile Advertising

  1. 1. DIGITAL From push to pull T R A N S F O R M A T I O N O F MOBILE ADVERTISING www.hitesh
  2. 2. Mobile advertising has come a long way from it’s rather beginnings.simple
  3. 3.
  4. 4. 84% 78% of smartphone users access a retail site via a mobile app. - December 2014 of the total sales of Internet-enabled technology will be take over by mobile by 2017 87% of 13-17 year olds own a mobile phone. 83% of 6-9 year olds use a tablet - March 2015
  5. 5. has revolutionized by time? How MOBILE ADVERTISING
  6. 6. Back in Time
  7. 7. 2000 First Mobile Ad Shared via SMS
  8. 8. 2002 SMS becomes the hottest medium
  9. 9. Revolution came in Actual 2010
  10. 10. BigShotsWhen Google’s acquisition of AdMob & Apple’s introduction of iAd increased overall spending pushed eMarketer’s forecast of mobile display spending to $202.5 million stepped in
  11. 11. Faster in Wheel Started moving 2012
  12. 12. when the social media giant got into it Facebook launches mobile ads Audience Network Net profit rose to $896 million, up 11% from 2014
  13. 13. Back to the Future
  14. 14. has evolved into a sophisticated, targeted channel to reach Mobile Advertising on–the-go consumers.
  15. 15. Marketers are now more focused on deeper User Engagement.
  16. 16. The rapid evolution of programmatic ad tech has created platforms that allow first & third party data along with AI to deliver predictive targeting – thereby, allowing marketers to quickly target very specific audiences.
  17. 17. Brands Got it Right!
  18. 18. Future of Mobile Advertising is in PUSH PULL
  19. 19. Advertisers are finding compelling opportunities through video, rich media and native in mobile apps, as well as a better ability to Target Captive Audience
  20. 20. By 2019, mobile spend will account for about of total digital spend. 70%
  21. 21. Thinking to start off with Mobile Advertising?
  22. 22. WAIT!
  23. 23. Are you missing out something very IMPORTANT?
  24. 24. Click here to know What's trending in Mobile Advertising