The State of
Appnation
SIMON PODD | SNR DIRECTOR, EMEA
Winter Nights, St Petersburg, 7th February 2014
simon.podd@flurry.c...
Flurry is the leading mobile advertising and analytics provider
Publisher
Advertiser
Audience
AppCircle
Applications: 10,0...
Monthly device reach (millions)
Flurry has the deepest insight into consumer behavior on mobile
1200
875
700
400
320
0
200...
App Adoption?
Time spent on mobile devices
www.flurry.com 4
73%
81%
87%
27%
19%
13%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%...
Mobile Content Explosion?
App starts on the Flurry platform
www.flurry.com 5
-
5,000
10,000
15,000
20,000
25,000
30,000
35...
Global Adoption? 100% Growth is the Norm
Growth in active connected devices
www.flurry.com 6
<0%0-99%100-199%200-299%300%+
Developers with an Audience over 1m MAU
Great Contribution from the Independent App Developers
www.flurry.com 7
-
100
200
...
Global Mobile Developer Explosion?
Percentage of active apps by developer country
www.flurry.com 8
0
10
20
30
40
50
60
70
...
Total time spent in apps by user country and app country of origin
The US Losing its Lead?
www.flurry.com 9Source: Flurry ...
Disruption Across Multiple Industries
Source: Flurry Analytics
WW Session in iOS and Android Apps
www.flurry.com
Worldwide programmatic ad spend is currently $12B, jumping to $32B by 2017
The programmatic & RTB opportunity
www.flurry.c...
Opportunities for today and tomorrow…
Big Data can create enormous opportunity, but
only for those that can intelligently ...
Big Data powers the evolution from Perception to Precision
How to create a behavioral persona
Behavioral personas show that our target audiences are often in places we
don’t expect
...
Men might not be where you think they are
Sports Fans
only spend
3% of their
time in
sports apps
Business
travelers
only s...
To find Moms, target iPads; to find New Moms, target iPhones
Time spent on mobile devices
Source: Flurry Analytics for May...
Big Data - Solving the Needs of the Mobile Marketer
• Events
• Segments
• Funnels
• Audience
• Demographics
• Personas
• T...
Thanks!
@flurrymobile
blog.flurry.com
simon.podd@flurry.com
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Simon Podd, Flurry

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The Lifecycle of a Mobile Game -- Simon Podd, Director of Sales at Flurry Winter Nights: Mobile Games Conference 2014 http://www.wnconf.com/)

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Simon Podd, Flurry

  1. 1. The State of Appnation SIMON PODD | SNR DIRECTOR, EMEA Winter Nights, St Petersburg, 7th February 2014 simon.podd@flurry.com
  2. 2. Flurry is the leading mobile advertising and analytics provider Publisher Advertiser Audience AppCircle Applications: 10,000+ Devices/month: 300M Conversions/month: 120M AppSpot Applications: 2,500+ Devices/month: 250M Impressions/month: 7.5B Analytics Applications: 390,000 Devices/month: 1.2B Data points/month: 1.9T
  3. 3. Monthly device reach (millions) Flurry has the deepest insight into consumer behavior on mobile 1200 875 700 400 320 0 200 400 600 800 1000 1200 1400 Flurry Facebook Google Millennial Media Twitter
  4. 4. App Adoption? Time spent on mobile devices www.flurry.com 4 73% 81% 87% 27% 19% 13% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2011 2012 2013 Mobile Web Apps
  5. 5. Mobile Content Explosion? App starts on the Flurry platform www.flurry.com 5 - 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013
  6. 6. Global Adoption? 100% Growth is the Norm Growth in active connected devices www.flurry.com 6 <0%0-99%100-199%200-299%300%+
  7. 7. Developers with an Audience over 1m MAU Great Contribution from the Independent App Developers www.flurry.com 7 - 100 200 300 400 500 600 700 800 900 1,000 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013
  8. 8. Global Mobile Developer Explosion? Percentage of active apps by developer country www.flurry.com 8 0 10 20 30 40 50 60 70 80 90 100 2011 2012 2013 Other US 55% 45% 64%55% 36%45% Source: Flurry Analytics, based on all apps in Flurry’s system at the start of June of the year indicated
  9. 9. Total time spent in apps by user country and app country of origin The US Losing its Lead? www.flurry.com 9Source: Flurry Analytics, based on a sample of 100,000 active connected devices in June 2013 59% 35% 25% 16% 13% 8% 5% 7% 64% 8% 33% 44% 56% 18% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% United States United Kingdom Brazil China Other Brazil China United Kingdom United States Percentageoftotaltimeinapps User country App country of origin
  10. 10. Disruption Across Multiple Industries Source: Flurry Analytics WW Session in iOS and Android Apps
  11. 11. www.flurry.com
  12. 12. Worldwide programmatic ad spend is currently $12B, jumping to $32B by 2017 The programmatic & RTB opportunity www.flurry.com 12Source: eMarketer
  13. 13. Opportunities for today and tomorrow… Big Data can create enormous opportunity, but only for those that can intelligently harness it Intelligent Algorithms can better predict and identify patterns and signals that lead to successful marketing outcomes RTB Exchanges enable marketers to be more efficient and use data like never before – with precision and in real time
  14. 14. Big Data powers the evolution from Perception to Precision
  15. 15. How to create a behavioral persona Behavioral personas show that our target audiences are often in places we don’t expect 1. Identify business travelers based on what apps they use 2. Qualify only users who engage in apps 25x the average 3. Update membership bi- weekly • Flight Booking • Business Management • Taxi • Dining Reservations
  16. 16. Men might not be where you think they are Sports Fans only spend 3% of their time in sports apps Business travelers only spend 2% of their time in travel apps Source: Source: Flurry Analytics for May 2013, based on a sample of 48,162 iOS devices Time spent on mobile devices 52% 55% 41% 6% 7% 13% 19% 21% 13% 19% 17% 29% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Sports Fans Personal Finance Geeks Business Travelers All Other Finance Sports Travel Newsstand SocialNetworking Games
  17. 17. To find Moms, target iPads; to find New Moms, target iPhones Time spent on mobile devices Source: Flurry Analytics for May 2013, Based on a sample of 48,162 iOS devices 91% 41% 9% 59% 0% 20% 40% 60% 80% 100% New Moms Moms iPhone iPad
  18. 18. Big Data - Solving the Needs of the Mobile Marketer • Events • Segments • Funnels • Audience • Demographics • Personas • Target your consumers • Build more loyal audiences
  19. 19. Thanks! @flurrymobile blog.flurry.com simon.podd@flurry.com

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