UX for connected cars

Plan
PlanFounder, Plan at Plan
00 XXX 2014
UX for Connected
Vehicles
Kevin McCullagh
February 2016
We help companies work out
what to do next with their products
...and why
UX for connected cars
Core message
Where’s the future value?
Infotainment
Driver assistance
Insurance data
Vehicle health
Peak of inflated Expectations
Slope of enlightenment
Plateau of productivity
Time
Visibility
Technology trigger
Trough of disillusionment
Source: Gartner
Hype cycle
Warped lens
Valley of oblivionRavine of
demise
Time
Visibility
Peak of inflated Expectations
Trough of disillusionment
Slope of enlightenment
Plateau of productivity
Technology trigger
Valley of oblivion
Technology is not inevitable
33%don’t use their head-up display
Source: Automakers Spending Billions on Technologies That Many Consumers Don’t Use, J.D. Power, August 2015
What excites us,
often doesn’t
convert into
mass adoption
Human
factor
Drivers are already
facing information
overload
17,000Call-outs to the UK’s AA breakdown
service per month from drivers baffled
by unfamiliar warning lights
Source: The AA, September 2015
Handsfree doesn’t
mean safe
Reduction in reaction times
56%using a hand-held phone
46%using a hands-free phone
18% after drinking the legal limit of alcohol
Source: RAC & Transport Research Laboratory, 2008
35%said they ignored parking assist
Source: Automakers Spending Billions on Technologies That Many Consumers Don’t Use, J.D. Power, August 2015
Sociology before
technology
Phone
factor
Slide 16Section
Core message‘People want the
displays on the
vehicle to look
just like those
on their phone.’
Tim Yeardon, Visteon
Source: ‘Ask the Experts, ‘ www.cardesignnews.com, August 2015
60%of Chinese consumers said they would be willing
to switch car manufacturer if it offered full access
to their applications, data and media
Source: McKinsey Connectivity and autonomous Driving Consumer Survey 2015
Ford is enabling third party
apps through SYNC
Less
UI
The answer is not
more screens
#SiliconValleyDoesn’tHaveAllTheAnswers
More natural interactions
UX for connected cars
More visceral interactions
Source: Jaguar Land Rover Bike Sense. Seat shoulder taps the  rings a bicycle bell if it senses a cyclist near the car
and Door handles ‘buzz’ to prevent doors being opened into the path of bikes
Contextual
awareness
Computers
shouldn’t ask
questions they
should be able
to work out
themselves
Mixed
economy
Core message
‘Banishing the car from urban
areas is becoming a common
trend in many European cities.’
Jack Stewart, BBC Future news, February 2014
Richer mobility
service ecosystem
New mobility modes
Multi-modal apps
Seamless payments
2003
London congestion
charging begins
2004
ZipCar
launches
1980s
High occupancy vehicle
lanes in the USA
1982
Athens Ring
Odd/Even system
2014
London congestion nears
pre-charging levels
2020
Paris to ban
diesel cars
2010
Boris Bike
scheme launched
2034
Hamburg to ban
cars from centre
2030
Helsinki eliminates
private-car ownership
2040
DfT expects 25%
increase in traffic
since 2015
Squeeze on car use
Higher parking costs
Congestion charging
Lower speed limits
Traffic-calming measures
Stricter emission laws
No-car developments
Limited car zones
More car deterrents
and alternatives
Source:
Mobility map
2km1km 5km 10km 15km+
Costandconvenience
(Price / Comfort / Flexibility / Speed)
Bus
Scooter
Tram
Taxi
Minicab
Walk
Luxury
chauffeur
Metro
Bike
Typical urban
journey length
Private car
Dynamic minibus
Uses data to determine
routes and offer point
to point pick-ups and
drop-offs, e.g. Bridj
Mobility services
Hailable
mini cab
Mini cab that can be hailed
with an app, e.g. Uber
Action
zone
Motorbike
Multi-
modal
payment
Taxi
hailing
apps
Parking
services
Multi-
modal
planner
Navigation
P2P
car sharing
Car owners rent their
cars directly to other
consumers, e.g. RelayRides
Free-
floating
car sharing
Cars are collected from and
returned to, any parking
space within a pre-defined
area, e.g. DriveNow
Shared
Scooter
Shared
bike
Micro
car sharing
For smaller (typically 3-5)
pre-determined groups
of users, e.g. Audi Unite
Point-to-point
car sharing Back-to-base
car sharing
e-bike
Bicycle with integrated
electrical motor for
propulsion, e.g. GoCycle
Tallin experiment
City gave its 430,000 residents free
access to public transport in an attempt
to get cars off the road, decrease
congestion and make the city more
accessible to low-income residents.
+1.2%increase in demand for the service overall
Car sales at all time high
UK car sales hit all time record levels in 2015
Source: SMMT, 2015
1.75m
2007 2009 2011 2013 2015
1.85m
1.95m
2.05m
2.15m
2.25m
2.35m
2.45m
2.55m
2.65m
+57%Forecasted rise in global
car sales by 2030
Source: Euromonitor, 2015
2025
Change
Less diesel, more petrol hybrid
Less pollution, more congestion
More driver-assist technologies
Apple and Google will
own Infotainment
Continuity
Private ownership will remain
the dominant model
Slow growth of EVs, predominantly
in city centre car clubs
Driverless cars will be just
around corner...
We join the dots
@kevinmccull
www.plan.london
1 of 32

Recommended

The Internet of Cars - Towards the Future of the Connected Car by
The Internet of Cars - Towards the Future of the Connected CarThe Internet of Cars - Towards the Future of the Connected Car
The Internet of Cars - Towards the Future of the Connected CarJorgen Thelin
15.1K views12 slides
Connected Car Technology by
Connected Car TechnologyConnected Car Technology
Connected Car TechnologyPro Car Mechanics
6.8K views33 slides
Autonomous or self driving cars by
Autonomous or self driving carsAutonomous or self driving cars
Autonomous or self driving carsSandeep Nayak
3K views22 slides
Acceptability, Benefits & Challenges of Electric Vehicles by
Acceptability, Benefits & Challenges of Electric VehiclesAcceptability, Benefits & Challenges of Electric Vehicles
Acceptability, Benefits & Challenges of Electric VehiclesVijai Krishnan V
2.4K views39 slides
5G Automotive, V2X Opportunity and Challenges by
5G Automotive, V2X Opportunity and Challenges5G Automotive, V2X Opportunity and Challenges
5G Automotive, V2X Opportunity and ChallengesMarie-Paule Odini
2.2K views32 slides
Complete ppt on driverless car 1(1) sd by
Complete ppt on driverless car 1(1) sdComplete ppt on driverless car 1(1) sd
Complete ppt on driverless car 1(1) sdPratik Thorat
43.3K views20 slides

More Related Content

What's hot

EV Charging infrastructure Intelligent charging solutions by
EV Charging infrastructure Intelligent charging solutionsEV Charging infrastructure Intelligent charging solutions
EV Charging infrastructure Intelligent charging solutionsElektrumlv
3K views18 slides
Connected Cars by
Connected CarsConnected Cars
Connected CarsTata Consultancy Services
19.2K views18 slides
The Electric Car by
The Electric CarThe Electric Car
The Electric CarDarius Johnson
528 views11 slides
Future of Mobility: Reinvention of the Car by
Future of Mobility: Reinvention of the CarFuture of Mobility: Reinvention of the Car
Future of Mobility: Reinvention of the CarBusiness Finland
3.2K views22 slides
Self-driving cars are here by
Self-driving cars are hereSelf-driving cars are here
Self-driving cars are hereAndrew Ng
13.6K views12 slides
Connected Cars - Use Cases for Indian Scenario by
Connected Cars - Use Cases for Indian ScenarioConnected Cars - Use Cases for Indian Scenario
Connected Cars - Use Cases for Indian ScenarioHCL Technologies
4.1K views16 slides

What's hot(20)

EV Charging infrastructure Intelligent charging solutions by Elektrumlv
EV Charging infrastructure Intelligent charging solutionsEV Charging infrastructure Intelligent charging solutions
EV Charging infrastructure Intelligent charging solutions
Elektrumlv3K views
Future of Mobility: Reinvention of the Car by Business Finland
Future of Mobility: Reinvention of the CarFuture of Mobility: Reinvention of the Car
Future of Mobility: Reinvention of the Car
Business Finland 3.2K views
Self-driving cars are here by Andrew Ng
Self-driving cars are hereSelf-driving cars are here
Self-driving cars are here
Andrew Ng13.6K views
Connected Cars - Use Cases for Indian Scenario by HCL Technologies
Connected Cars - Use Cases for Indian ScenarioConnected Cars - Use Cases for Indian Scenario
Connected Cars - Use Cases for Indian Scenario
HCL Technologies4.1K views
8 things Uber can teach you about product design by Hamish Vallabh
8 things Uber can teach you about product design8 things Uber can teach you about product design
8 things Uber can teach you about product design
Hamish Vallabh2.5K views
electric car presentation by Vishal Verma
electric car presentationelectric car presentation
electric car presentation
Vishal Verma22.9K views
Autonomous cars by Amal Jose
Autonomous carsAutonomous cars
Autonomous cars
Amal Jose2.3K views
An Introduction To Electric vehicles by GLH Ltd
An Introduction To Electric vehiclesAn Introduction To Electric vehicles
An Introduction To Electric vehicles
GLH Ltd9.8K views
Autonomous-cars / Self Driving Cars by Sahil Puri
Autonomous-cars / Self Driving CarsAutonomous-cars / Self Driving Cars
Autonomous-cars / Self Driving Cars
Sahil Puri1.8K views
Electrical Vehicles by Pedro Correia
Electrical VehiclesElectrical Vehicles
Electrical Vehicles
Pedro Correia12.6K views
AI in Tourism by Zoodikers
AI in TourismAI in Tourism
AI in Tourism
Zoodikers3.1K views
UX STRAT Online 2021 Presentation by Josephine Scholtes, Microsoft by UX STRAT
UX STRAT Online 2021 Presentation by Josephine Scholtes, MicrosoftUX STRAT Online 2021 Presentation by Josephine Scholtes, Microsoft
UX STRAT Online 2021 Presentation by Josephine Scholtes, Microsoft
UX STRAT269 views

Viewers also liked

25 Cars Worth Waiting For 2016–2019 by
25 Cars Worth Waiting For 2016–201925 Cars Worth Waiting For 2016–2019
25 Cars Worth Waiting For 2016–2019Eason Chan
43.4K views31 slides
Automated vehicles and transport systems by
Automated vehicles and transport systemsAutomated vehicles and transport systems
Automated vehicles and transport systemsInstitute of Customer Experience
65.3K views49 slides
The Automotive Industry Through the lens of social by
The Automotive Industry Through the lens of socialThe Automotive Industry Through the lens of social
The Automotive Industry Through the lens of socialBrandwatch
33.6K views25 slides
15 Common Myths you were taught to believe about Cars by
15 Common Myths you were taught to believe about Cars15 Common Myths you were taught to believe about Cars
15 Common Myths you were taught to believe about CarsEason Chan
83.9K views33 slides
Most Reliable Cars by
Most Reliable CarsMost Reliable Cars
Most Reliable CarsEason Chan
39.1K views38 slides
The Cars In Fast And Furious 7 by
The Cars In Fast And Furious 7The Cars In Fast And Furious 7
The Cars In Fast And Furious 7Jodie Harper
34.7K views11 slides

Viewers also liked(20)

25 Cars Worth Waiting For 2016–2019 by Eason Chan
25 Cars Worth Waiting For 2016–201925 Cars Worth Waiting For 2016–2019
25 Cars Worth Waiting For 2016–2019
Eason Chan43.4K views
The Automotive Industry Through the lens of social by Brandwatch
The Automotive Industry Through the lens of socialThe Automotive Industry Through the lens of social
The Automotive Industry Through the lens of social
Brandwatch33.6K views
15 Common Myths you were taught to believe about Cars by Eason Chan
15 Common Myths you were taught to believe about Cars15 Common Myths you were taught to believe about Cars
15 Common Myths you were taught to believe about Cars
Eason Chan83.9K views
Most Reliable Cars by Eason Chan
Most Reliable CarsMost Reliable Cars
Most Reliable Cars
Eason Chan39.1K views
The Cars In Fast And Furious 7 by Jodie Harper
The Cars In Fast And Furious 7The Cars In Fast And Furious 7
The Cars In Fast And Furious 7
Jodie Harper34.7K views
China capitulates: Another round of auto stimulus by Bloomberg LP
China capitulates: Another round of auto stimulusChina capitulates: Another round of auto stimulus
China capitulates: Another round of auto stimulus
Bloomberg LP73.2K views
Fatal Truck Accidents in Decline Despite Recent Uptick in Crashes by Cogan & Power P.C.
Fatal Truck Accidents in Decline Despite Recent Uptick in CrashesFatal Truck Accidents in Decline Despite Recent Uptick in Crashes
Fatal Truck Accidents in Decline Despite Recent Uptick in Crashes
Cogan & Power P.C.45.7K views
Fuel Saving Tips by Eason Chan
Fuel Saving TipsFuel Saving Tips
Fuel Saving Tips
Eason Chan66.8K views
Buying Your First Car by Eason Chan
Buying Your First CarBuying Your First Car
Buying Your First Car
Eason Chan29K views
Jack D. Ryger: The Need For Speed - 7 Places to Legally Race Your Car by Jack D. Ryger
Jack D. Ryger: The Need For Speed - 7 Places to Legally Race Your CarJack D. Ryger: The Need For Speed - 7 Places to Legally Race Your Car
Jack D. Ryger: The Need For Speed - 7 Places to Legally Race Your Car
Jack D. Ryger21.1K views
Study: The Future of VR, AR and Self-Driving Cars by LinkedIn
Study: The Future of VR, AR and Self-Driving CarsStudy: The Future of VR, AR and Self-Driving Cars
Study: The Future of VR, AR and Self-Driving Cars
LinkedIn869.7K views
Hype vs. Reality: The AI Explainer by Luminary Labs
Hype vs. Reality: The AI ExplainerHype vs. Reality: The AI Explainer
Hype vs. Reality: The AI Explainer
Luminary Labs497.8K views
Visual Design with Data by Seth Familian
Visual Design with DataVisual Design with Data
Visual Design with Data
Seth Familian2.9M views
TEDx Manchester: AI & The Future of Work by Volker Hirsch
TEDx Manchester: AI & The Future of WorkTEDx Manchester: AI & The Future of Work
TEDx Manchester: AI & The Future of Work
Volker Hirsch902.2K views
Oscars 2016: Winners and Highlights by maditabalnco
Oscars 2016: Winners and  HighlightsOscars 2016: Winners and  Highlights
Oscars 2016: Winners and Highlights
maditabalnco237K views
Exploring VR by FITC
 Exploring VR Exploring VR
Exploring VR
FITC24.7K views

Similar to UX for connected cars

Blanca Sanchez Carrera, Director, Strategy & Innovation, Hertz by
Blanca Sanchez Carrera, Director, Strategy & Innovation, HertzBlanca Sanchez Carrera, Director, Strategy & Innovation, Hertz
Blanca Sanchez Carrera, Director, Strategy & Innovation, HertzWorld_Forum_Disrupt
1.4K views18 slides
Connectivity levels of autonomy by Steve Surhigh by
Connectivity levels of autonomy by Steve SurhighConnectivity levels of autonomy by Steve Surhigh
Connectivity levels of autonomy by Steve SurhighHARMAN Connected Services
153 views25 slides
The future of the connected vehicle - 29 July 2015 by
The future of the connected vehicle  - 29 July 2015The future of the connected vehicle  - 29 July 2015
The future of the connected vehicle - 29 July 2015Future Agenda
1.5K views40 slides
The Future of Cars by
The Future of CarsThe Future of Cars
The Future of CarsHardware Club
2.6K views65 slides
New Mobility World by
New Mobility WorldNew Mobility World
New Mobility WorldHarry Strasser
263 views15 slides
Thoughts on the Future of Mobility (Dec 2016) by
Thoughts on the Future of Mobility (Dec 2016)Thoughts on the Future of Mobility (Dec 2016)
Thoughts on the Future of Mobility (Dec 2016)Cornel Chiriac
554 views30 slides

Similar to UX for connected cars(20)

Blanca Sanchez Carrera, Director, Strategy & Innovation, Hertz by World_Forum_Disrupt
Blanca Sanchez Carrera, Director, Strategy & Innovation, HertzBlanca Sanchez Carrera, Director, Strategy & Innovation, Hertz
Blanca Sanchez Carrera, Director, Strategy & Innovation, Hertz
World_Forum_Disrupt1.4K views
The future of the connected vehicle - 29 July 2015 by Future Agenda
The future of the connected vehicle  - 29 July 2015The future of the connected vehicle  - 29 July 2015
The future of the connected vehicle - 29 July 2015
Future Agenda1.5K views
Thoughts on the Future of Mobility (Dec 2016) by Cornel Chiriac
Thoughts on the Future of Mobility (Dec 2016)Thoughts on the Future of Mobility (Dec 2016)
Thoughts on the Future of Mobility (Dec 2016)
Cornel Chiriac554 views
Urban Mobility At The Tipping Point by Stradablog
Urban Mobility At The Tipping PointUrban Mobility At The Tipping Point
Urban Mobility At The Tipping Point
Stradablog995 views
Driving Forward Digital Technology and the Automotive Industry in Asia-Pacific by Orange Business Services
Driving Forward Digital Technology and the Automotive Industry in Asia-PacificDriving Forward Digital Technology and the Automotive Industry in Asia-Pacific
Driving Forward Digital Technology and the Automotive Industry in Asia-Pacific
Connected and Autonomous Vehicles: Unlocking the Opportunities - SMMT by techUK
Connected and Autonomous Vehicles: Unlocking the Opportunities - SMMTConnected and Autonomous Vehicles: Unlocking the Opportunities - SMMT
Connected and Autonomous Vehicles: Unlocking the Opportunities - SMMT
techUK351 views
Over-The-Air Care @ Connected Car Expo. by Mahbubul Alam
Over-The-Air Care @ Connected Car Expo.Over-The-Air Care @ Connected Car Expo.
Over-The-Air Care @ Connected Car Expo.
Mahbubul Alam928 views
Choices on the road ahead by Plan
Choices on the road aheadChoices on the road ahead
Choices on the road ahead
Plan2K views
New cars for a collaborative mobility - Local Motors at World Forum Lille by Ghislain Delabie
New cars for a collaborative mobility - Local Motors at World Forum LilleNew cars for a collaborative mobility - Local Motors at World Forum Lille
New cars for a collaborative mobility - Local Motors at World Forum Lille
Ghislain Delabie688 views
Asia-Pacific: smart mobility for the public sector with Orange by Orange Business Services
Asia-Pacific: smart mobility for the public sector with Orange Asia-Pacific: smart mobility for the public sector with Orange
Asia-Pacific: smart mobility for the public sector with Orange
Cogntiive IoT Platforms by Kal Gyimesi
Cogntiive IoT PlatformsCogntiive IoT Platforms
Cogntiive IoT Platforms
Kal Gyimesi480 views
Craig parker fleet x presentation by RoxyBanks
Craig parker fleet x presentationCraig parker fleet x presentation
Craig parker fleet x presentation
RoxyBanks361 views

More from Plan

Global food trends: How are countries embracing the alternative protein movement by
Global food trends: How are countries embracing the alternative protein movementGlobal food trends: How are countries embracing the alternative protein movement
Global food trends: How are countries embracing the alternative protein movementPlan
865 views21 slides
Mobility futures stylus by
Mobility futures stylusMobility futures stylus
Mobility futures stylusPlan
819 views50 slides
Redesigning work in an age of automation by
Redesigning work in an age of automationRedesigning work in an age of automation
Redesigning work in an age of automationPlan
1.2K views106 slides
Design thinking vs Lean start-up by
Design thinking vs Lean start-upDesign thinking vs Lean start-up
Design thinking vs Lean start-upPlan
570 views53 slides
Human-Machine Interlace by
Human-Machine Interlace Human-Machine Interlace
Human-Machine Interlace Plan
1.7K views76 slides
Design in an Age of Automation by
Design in an Age of AutomationDesign in an Age of Automation
Design in an Age of AutomationPlan
1.8K views62 slides

More from Plan(18)

Global food trends: How are countries embracing the alternative protein movement by Plan
Global food trends: How are countries embracing the alternative protein movementGlobal food trends: How are countries embracing the alternative protein movement
Global food trends: How are countries embracing the alternative protein movement
Plan865 views
Mobility futures stylus by Plan
Mobility futures stylusMobility futures stylus
Mobility futures stylus
Plan819 views
Redesigning work in an age of automation by Plan
Redesigning work in an age of automationRedesigning work in an age of automation
Redesigning work in an age of automation
Plan1.2K views
Design thinking vs Lean start-up by Plan
Design thinking vs Lean start-upDesign thinking vs Lean start-up
Design thinking vs Lean start-up
Plan570 views
Human-Machine Interlace by Plan
Human-Machine Interlace Human-Machine Interlace
Human-Machine Interlace
Plan1.7K views
Design in an Age of Automation by Plan
Design in an Age of AutomationDesign in an Age of Automation
Design in an Age of Automation
Plan1.8K views
Kevin beyond theschlockofthenew_feb2015 by Plan
Kevin beyond theschlockofthenew_feb2015Kevin beyond theschlockofthenew_feb2015
Kevin beyond theschlockofthenew_feb2015
Plan1.2K views
2nd Order Effects of AVs_10mins by Plan
2nd Order Effects of AVs_10mins2nd Order Effects of AVs_10mins
2nd Order Effects of AVs_10mins
Plan1.3K views
Strategy meets design by Plan
Strategy meets designStrategy meets design
Strategy meets design
Plan1.3K views
Five habits for the front-end of innovation by Plan
Five habits for the front-end of innovationFive habits for the front-end of innovation
Five habits for the front-end of innovation
Plan2.2K views
Plan forum on mobility: intro and survey by Plan
Plan forum on mobility:  intro and survey Plan forum on mobility:  intro and survey
Plan forum on mobility: intro and survey
Plan2.2K views
Wearables Kevin Mccullagh_ 271114 by Plan
Wearables Kevin Mccullagh_ 271114Wearables Kevin Mccullagh_ 271114
Wearables Kevin Mccullagh_ 271114
Plan2.4K views
The Future of User Interfaces by Plan
The Future of User InterfacesThe Future of User Interfaces
The Future of User Interfaces
Plan3K views
Bridging the Physical-Digital Divide: Industrial Designer Edition by Plan
Bridging the Physical-Digital Divide: Industrial Designer EditionBridging the Physical-Digital Divide: Industrial Designer Edition
Bridging the Physical-Digital Divide: Industrial Designer Edition
Plan2.9K views
Sell yourselves better by Plan
Sell yourselves betterSell yourselves better
Sell yourselves better
Plan4.2K views
Trends by designers for designers by Plan
Trends by designers for designersTrends by designers for designers
Trends by designers for designers
Plan2K views
Stepping up: Beyond Design Thinking by Plan
Stepping up: Beyond Design ThinkingStepping up: Beyond Design Thinking
Stepping up: Beyond Design Thinking
Plan3.3K views
Bridging the Physical-Digital Divide: For UX by Plan
Bridging the Physical-Digital Divide: For UXBridging the Physical-Digital Divide: For UX
Bridging the Physical-Digital Divide: For UX
Plan108.2K views

Recently uploaded

IEC 600068-2-39 ENVIROMENT TESTING COMBINED TEMPERATURE LOW HUMIDTY.pdf by
IEC 600068-2-39 ENVIROMENT TESTING COMBINED TEMPERATURE LOW HUMIDTY.pdfIEC 600068-2-39 ENVIROMENT TESTING COMBINED TEMPERATURE LOW HUMIDTY.pdf
IEC 600068-2-39 ENVIROMENT TESTING COMBINED TEMPERATURE LOW HUMIDTY.pdfNirmalanGanapathy1
9 views36 slides
Oregon Ducks 4 Spencer Webb Hoodie by
Oregon Ducks 4 Spencer Webb HoodieOregon Ducks 4 Spencer Webb Hoodie
Oregon Ducks 4 Spencer Webb Hoodiebrandshop1
13 views1 slide
Anthelmintic Drugs-Medicinal Chemistry by
Anthelmintic Drugs-Medicinal ChemistryAnthelmintic Drugs-Medicinal Chemistry
Anthelmintic Drugs-Medicinal ChemistryNarminHamaaminHussen
6 views23 slides
Antifungal agents-Medicinal Chemistry by
Antifungal agents-Medicinal Chemistry Antifungal agents-Medicinal Chemistry
Antifungal agents-Medicinal Chemistry NarminHamaaminHussen
7 views27 slides
Figma Prototype A to Z.pdf by
Figma Prototype A to Z.pdfFigma Prototype A to Z.pdf
Figma Prototype A to Z.pdfAtiqur Rahaman
18 views30 slides
Anti -Parkinsonian Drugs-Medicinal Chemistry by
Anti -Parkinsonian Drugs-Medicinal ChemistryAnti -Parkinsonian Drugs-Medicinal Chemistry
Anti -Parkinsonian Drugs-Medicinal ChemistryNarminHamaaminHussen
17 views36 slides

Recently uploaded(20)

IEC 600068-2-39 ENVIROMENT TESTING COMBINED TEMPERATURE LOW HUMIDTY.pdf by NirmalanGanapathy1
IEC 600068-2-39 ENVIROMENT TESTING COMBINED TEMPERATURE LOW HUMIDTY.pdfIEC 600068-2-39 ENVIROMENT TESTING COMBINED TEMPERATURE LOW HUMIDTY.pdf
IEC 600068-2-39 ENVIROMENT TESTING COMBINED TEMPERATURE LOW HUMIDTY.pdf
Oregon Ducks 4 Spencer Webb Hoodie by brandshop1
Oregon Ducks 4 Spencer Webb HoodieOregon Ducks 4 Spencer Webb Hoodie
Oregon Ducks 4 Spencer Webb Hoodie
brandshop113 views
Design System in Figma A to Z.pdf by Atiqur Rahaman
Design System in Figma A to Z.pdfDesign System in Figma A to Z.pdf
Design System in Figma A to Z.pdf
Atiqur Rahaman22 views
Doing Footwear - Footwear Factory by Doing Footwear
Doing Footwear - Footwear FactoryDoing Footwear - Footwear Factory
Doing Footwear - Footwear Factory
Doing Footwear11 views
Presentation (1).pdf by hjksa
Presentation (1).pdfPresentation (1).pdf
Presentation (1).pdf
hjksa17 views
TISFLEET WEB DESIGN PROJECT by Rabius Sany
TISFLEET WEB DESIGN PROJECTTISFLEET WEB DESIGN PROJECT
TISFLEET WEB DESIGN PROJECT
Rabius Sany39 views
Designing Effective AR Experiences by Kumar Ahir
Designing Effective AR ExperiencesDesigning Effective AR Experiences
Designing Effective AR Experiences
Kumar Ahir5 views
Big Deal Curmel Moton Shirt by brandshop1
Big Deal Curmel Moton ShirtBig Deal Curmel Moton Shirt
Big Deal Curmel Moton Shirt
brandshop19 views
SS25 Fashion Key Items trend book by Peclers Paris
SS25 Fashion Key Items trend bookSS25 Fashion Key Items trend book
SS25 Fashion Key Items trend book
Peclers Paris148 views
Scopic UX Design Test Task.pdf by Atiqur Rahaman
Scopic UX Design Test Task.pdfScopic UX Design Test Task.pdf
Scopic UX Design Test Task.pdf
Atiqur Rahaman302 views

UX for connected cars

  • 1. 00 XXX 2014 UX for Connected Vehicles Kevin McCullagh February 2016
  • 2. We help companies work out what to do next with their products ...and why
  • 4. Core message Where’s the future value? Infotainment Driver assistance Insurance data Vehicle health
  • 5. Peak of inflated Expectations Slope of enlightenment Plateau of productivity Time Visibility Technology trigger Trough of disillusionment Source: Gartner Hype cycle Warped lens
  • 6. Valley of oblivionRavine of demise Time Visibility Peak of inflated Expectations Trough of disillusionment Slope of enlightenment Plateau of productivity Technology trigger Valley of oblivion
  • 7. Technology is not inevitable
  • 8. 33%don’t use their head-up display Source: Automakers Spending Billions on Technologies That Many Consumers Don’t Use, J.D. Power, August 2015
  • 9. What excites us, often doesn’t convert into mass adoption
  • 11. Drivers are already facing information overload 17,000Call-outs to the UK’s AA breakdown service per month from drivers baffled by unfamiliar warning lights Source: The AA, September 2015
  • 12. Handsfree doesn’t mean safe Reduction in reaction times 56%using a hand-held phone 46%using a hands-free phone 18% after drinking the legal limit of alcohol Source: RAC & Transport Research Laboratory, 2008
  • 13. 35%said they ignored parking assist Source: Automakers Spending Billions on Technologies That Many Consumers Don’t Use, J.D. Power, August 2015
  • 16. Slide 16Section Core message‘People want the displays on the vehicle to look just like those on their phone.’ Tim Yeardon, Visteon Source: ‘Ask the Experts, ‘ www.cardesignnews.com, August 2015
  • 17. 60%of Chinese consumers said they would be willing to switch car manufacturer if it offered full access to their applications, data and media Source: McKinsey Connectivity and autonomous Driving Consumer Survey 2015
  • 18. Ford is enabling third party apps through SYNC
  • 20. The answer is not more screens #SiliconValleyDoesn’tHaveAllTheAnswers
  • 23. More visceral interactions Source: Jaguar Land Rover Bike Sense. Seat shoulder taps the rings a bicycle bell if it senses a cyclist near the car and Door handles ‘buzz’ to prevent doors being opened into the path of bikes
  • 26. Core message ‘Banishing the car from urban areas is becoming a common trend in many European cities.’ Jack Stewart, BBC Future news, February 2014
  • 27. Richer mobility service ecosystem New mobility modes Multi-modal apps Seamless payments 2003 London congestion charging begins 2004 ZipCar launches 1980s High occupancy vehicle lanes in the USA 1982 Athens Ring Odd/Even system 2014 London congestion nears pre-charging levels 2020 Paris to ban diesel cars 2010 Boris Bike scheme launched 2034 Hamburg to ban cars from centre 2030 Helsinki eliminates private-car ownership 2040 DfT expects 25% increase in traffic since 2015 Squeeze on car use Higher parking costs Congestion charging Lower speed limits Traffic-calming measures Stricter emission laws No-car developments Limited car zones More car deterrents and alternatives
  • 28. Source: Mobility map 2km1km 5km 10km 15km+ Costandconvenience (Price / Comfort / Flexibility / Speed) Bus Scooter Tram Taxi Minicab Walk Luxury chauffeur Metro Bike Typical urban journey length Private car Dynamic minibus Uses data to determine routes and offer point to point pick-ups and drop-offs, e.g. Bridj Mobility services Hailable mini cab Mini cab that can be hailed with an app, e.g. Uber Action zone Motorbike Multi- modal payment Taxi hailing apps Parking services Multi- modal planner Navigation P2P car sharing Car owners rent their cars directly to other consumers, e.g. RelayRides Free- floating car sharing Cars are collected from and returned to, any parking space within a pre-defined area, e.g. DriveNow Shared Scooter Shared bike Micro car sharing For smaller (typically 3-5) pre-determined groups of users, e.g. Audi Unite Point-to-point car sharing Back-to-base car sharing e-bike Bicycle with integrated electrical motor for propulsion, e.g. GoCycle
  • 29. Tallin experiment City gave its 430,000 residents free access to public transport in an attempt to get cars off the road, decrease congestion and make the city more accessible to low-income residents. +1.2%increase in demand for the service overall
  • 30. Car sales at all time high UK car sales hit all time record levels in 2015 Source: SMMT, 2015 1.75m 2007 2009 2011 2013 2015 1.85m 1.95m 2.05m 2.15m 2.25m 2.35m 2.45m 2.55m 2.65m +57%Forecasted rise in global car sales by 2030 Source: Euromonitor, 2015
  • 31. 2025 Change Less diesel, more petrol hybrid Less pollution, more congestion More driver-assist technologies Apple and Google will own Infotainment Continuity Private ownership will remain the dominant model Slow growth of EVs, predominantly in city centre car clubs Driverless cars will be just around corner...
  • 32. We join the dots @kevinmccull www.plan.london