Michael Barber

1. MAKING LEMONADE
HOW BEYONCÉ CAN TEACH THE
MODERN MARKETER TO RUN THE WORLD
MICHAEL J. BARBER
@michaeljbarber

4. WE DON’T WANT TO TALK TO YOU

5. WHAT RETARGETING !

6. WE MAKE IT TOO, TOO HARD

7. CONTEXT

8. I MEAN, COME ON!!!!

9. {INSERT FACE INTO PALM}

10. WE REALLY DON’T WANT YOU TO READ THIS

11. OH, YOU ACTUALLY WANT TO READ SOMETHING?

12. OH, YOU ACTUALLY WANT TO READ SOMETHING?

13. OH, YOU ACTUALLY WANT TO READ SOMETHING?

14. 72 HOURS, 10 EMAILS, WTF

15. 72 HOURS, 10 EMAILS, WTF

16. 72 HOURS, 10 EMAILS, WTF

17. BECAUSE OF OUR STUPID 6PT LIGHT GRAY FONT

18. YOU KNOW BECAUSE LANDING PAGES…

19. WOULDN’T THE ALTERNATIVE BE BETTER?

20. BUSINESS HOURS BECAUSE YOU KNOW…

21. BUSINESS HOURS BECAUSE YOU KNOW…

22. SIGH…

23. THINGS ARE ALL GOOD UNTIL…

24. THINGS ARE ALL GOOD UNTIL…

25. THINGS ARE ALL GOOD UNTIL…

26. OMGEEEEEE

27. THINK DIFFERENT?!?!?

28. 😤 WHATEVER THAT EMOJI MEANS

29. COLONOSCOPY > OPENING THIS PACKAGE

30. AND, DO YOU KNOW WHAT
EVERYONE DOES WHEN THEY HAVE
THESE EXPERIENCES?

31. SHOW EM, BEY.

35. BUT, HOW DO WE CHANGE?

38. SLAY, ALL THE TIME.
Do better the best you can for the medium.

39. CONTENT WHERE THEY ARE

40. BE WHERE THEY HAPPEN TO BE

41. NATIVE ALWAYS

42. DO DISPLAY DIFFERENTLY

43. LEVERAGE THE CONTEXT

44. RIDICULOUS CUSTOMER EXPERIENCE

45. RIDICULOUS CUSTOMER EXPERIENCE

46. RIDICULOUS CUSTOMER EXPERIENCE

47. RIDICULOUS CUSTOMER EXPERIENCE

48. RIDICULOUS CUSTOMER EXPERIENCE

49. RIDICULOUS CUSTOMER EXPERIENCE

50. RIDICULOUS CUSTOMER EXPERIENCE

53. BE CLOSE TO US.
You make it easy to connect with you.

54. DON’T MAKE ME WORK HARD TO FIND YOU

55. BE WHERE I AM

56. DON'T INVENT INFRASTRUCTURE IF YOU DON’T HAVE TO

59. DÉJÀ VU, ALWAYS.
It’s the same experience, always.

60. NO SURPRISES, EVER

61. NO SURPRISES, EVER

62. DOESN’T HAVE TO BE PERFECT, BUT IT HAS TO BE CONSISTENT

65. BE THE BEST THING WE GOT
Something we’ve never had.

66. PEOPLE DON’T CARE ABOUT OFFLINE / ONLINE

68. PEOPLE DON’T CARE ABOUT OFFLINE / ONLINE

69. SURPRISE & DELIGHT

72. GET CRAZY IN LOVE WITH PEOPLE
Empathy is required, always.

73. CUSTOMER SERVICE FTW

74. DOING RIGHT SHOULDN’T HAVE TO BE NEWS

75. BUT, IT CAN BE.

76. AND, I MEAN EMPATHY

78. LET’S RECAP

79. SLAY
PROVE YOU GOT SOME COORDINATION.

80. SLAY
PROVE YOU GOT SOME COORDINATION.
BE CLOSE TO US
MAKE IT ALL TOO EASY TO CONNECT WITH YOU.

81. SLAY
PROVE YOU GOT SOME COORDINATION.
BE CLOSE TO US
MAKE IT ALL TOO EASY TO CONNECT WITH YOU.
DÉJÀ VU, ALWAYS
SAME EXPERIENCE, DAY-IN, DAY-OUT.

82. BE THE BEST THING YOU GOT
SOMETHING WE’VE NEVER HAD/SEEN/DONE.
SLAY
PROVE YOU GOT SOME COORDINATION.
BE CLOSE TO US
MAKE IT ALL TOO EASY TO CONNECT WITH YOU.
DÉJÀ VU, ALWAYS
SAME EXPERIENCE, DAY-IN, DAY-OUT.

83. BE THE BEST THING YOU GOT
SOMETHING WE’VE NEVER HAD/SEEN/DONE.
SLAY
PROVE YOU GOT SOME COORDINATION.
BE CLOSE TO US
MAKE IT ALL TOO EASY TO CONNECT WITH YOU.
DÉJÀ VU, ALWAYS
SAME EXPERIENCE, DAY-IN, DAY-OUT.
GET CRAZY IN LOVE
EMPATHY IS REQUIRED, ALWAYS.

84. BE THE BEST THING YOU GOT
SOMETHING WE’VE NEVER HAD/SEEN/DONE.
SLAY
PROVE YOU GOT SOME COORDINATION.
BE CLOSE TO US
MAKE IT ALL TO0 EASY TO CONNECT WITH YOU.
DÉJÀ VU, ALWAYS
SAME EXPERIENCE, DAY-IN, DAY-OUT.
GET CRAZY IN LOVE
EMPATHY IS REQUIRED, ALWAYS.

85. TAKE IT FROM #🐝.
MAKE PEOPLE XO.

86. www.barberandhewitt.com
hello@barberandhewitt.com
Los Angeles, CA
THANK YOU.
Want these slides? barberandhewitt.com/beyonce
Say hello @michaeljbarber

87. PEOPLE DON’T CARE ABOUT OFFLINE / ONLINE

88. ABOVE & BEYOND, ESPECIALLY FOR PEGGY

89. SAVE ME TIME

90. ETSY IS MAKING THIS TOO EASY

91. CONTENT WHERE THEY ARE