1. ESSAM ELDEEN MUSTAFA SAYED, CPA
Mobile: +966504591385; Landline: +966126910828
Email: essam.sayed01@gmail.com/ essam.mustafa02@gmail.com
SENIOR EXECUTIVE – CFO/VP/MD
Value Addition:
 Results-driven professional with 27+ years of solid, verifiable career track of consistently meeting & exceeding
established goals and objectives coming from strong hands-on Finance background in the Multinational
Pharmaceutical (Bristol-Myers Squibb) for 14 years, Retail & Automotive for 11 years, then moved to Business
Development, Project Management, Operational Management, Change Management, General Management, in the
Transportation industry.
 Served as key decision maker in existing corporate, start up, entrepreneurial, and expansion environments.
 Accountability for direction & strategic management, development of new services & operations, revenue
performance and enhancement strategies.
 Savvy business acumen with ability to increase and maintain client base, identifying key accounts, impacting the
profitability of the company through ensuring strategic & tactical management decisions and new business
development through activities, responsibilities, targets, and milestones.
 Proactive in building client relationships, able to express a point of view on current market trends and identify
appropriate opportunities through a solid understanding of investment strategies.
 Equipped with verifiable strengths in analytical thinking, problem solving, communication, decision-making, and
management skills.
Expertise:
 Leadership (lead large team)
 Hands-on Finance
Management
 Cash Management
 Business Planning
 Strategic Planning
 Business Development
 Transportation & Logistics
Management
 Project Management
 Retail & Distribution
 IT (ERP)
 General Management
 People Management
 Relationship Management
 Internal Control
 Process Reengineering
 New Initiatives
WORK EXPERIENCE
-HAFIL SCHOOL & PRIVATE TRANSPORT & LIMOUSINE, MOHAMED YOUSUF NAGHI & BROTHERS GROUP, SAUDI
ARABIA-
Managing Director (May 2013 - Present)
Key Results Areas:
Strategic & Business Management
∼ Managing budget and devising innovative approaches and strategies for effective operational management of the
company within agreed targets and timelines.
∼ Ensuring excellent services to the existing & new clients by efficiently managing the activities directly related to
school & private transport services.
∼ Identifying & implementing strategies for building team effectiveness by promoting a spirit of cooperation between
team members.
∼ Formulating business strategies, strategic utilization and deployment of available resources to achieve
organizational business objectives.
∼ Managing the company P&L and understanding competition after analysis of market intelligence to fine-tune the
business strategies, resulting in deepening market penetration & broadening brand presence and transmitting such
information promptly, with recommendations, to the board.
Operations Management
∼ Managing operation, sales, HR and coordinating with other business units as required.
∼ Streamlining the operational issues, opportunities and development plans for achievement within agreed formats
and timescales.
People Management
∼ Handling talent identification, overseeing recruitment of managers and staff, development & retention, training &
monitoring their capabilities by using appropriate systems for measuring KPIs.

2. Key Highlights:
∼ Achieved saving 11% of buses/ drivers which reflected in 26% improvement in gross profit through route
optimization.
∼ Successfully decreased the penalties by 65% by implementing improvement initiatives to increase contract
compliance to 97%, including but not limited to on-time arrival / departure, drivers’ monthly incentive liked to
performance evaluation, vehicle electronic tracking, implementing real time planning and control system called
Tyler Traversa.
∼ Established new dashboard for operations which has financial and non-financial measures to monitor and improve
the performance.
∼ Shortened A/R collection days from 270 to 90 days.
∼ Initiating and improved customer satisfaction index through establishing new female customer care department,
conducting a daily calls to customer to assess their satisfaction, and manage received complaints.
∼ Established new private transport business, concluded SR 50m contracts in the 1st
year of operation.
∼ Established new premium limousine business early 2015, operating in 3 cities Makkah, Madinah and Jeddah.
-M Y NAGHI MOTORS, COMMERCIAL VEHICLES, SAUDI ARABIA-
Commercial & Finance Director (Apr 2012 – Apr 2013)
Director - Finance & IT (Aug 2008 – Mar 2012)
As Commercial & Finance Director
Key Results Areas:
Business Management
∼ Managed the dealer network, showrooms and aftersales facilities and oversaw the marketing, HR, and Finance
activities.
∼ Provided the vision, objectives, strategies, and business goals for new business opportunities.
∼ Identified and prioritized most promising new products / core extensions and ensured sufficient pipeline of new
growth within sector.
∼ Developed and implemented business strategies that helped in attaining short term and long-term business
objectives.
∼ Develop new policies, procedures and balanced scorecard for the division.
Business Development
∼ Managed the retail sales through showrooms and small businesses.
∼ Assisted the VP to acquire brands and supervised product launches in new territories, and recommended action plan
for new initiatives, conducted market research and recruited & built a strong marketing team to seed markets.
∼ Managed sales & marketing activities.
∼ Developed & implemented effective marketing strategies, communicated the same to the team members.
∼ Ensured implementation of the organization values and culture through continuous communication and
demonstration within the Team.
Key Highlights:
∼ Successfully launched Ankai buses and drove business to take a leading market position in 9 months.
∼ Established new Commercial Vehicles dealer network in the main cities in Saudi.
∼ Built new organization for sales and aftersales for TATA and Ankai.
∼ Instrumental in developing new sales incentive to drive sale growth.
∼ Successfully implemented new CRM system.
∼ Played a key role in finalizing the distribution agreement and launch of TATA passenger and commercial vehicles in
Saudi.
∼ Promoted in May 2013 as Managing Director, Hafil School & Private Company.
As Director - Finance & IT
Key Results Areas:
Finance & IT Management
∼ Enhanced the decision making process by efficiently managing budgeting and developing business performance with
the other departments based on profit center concept.
∼ Ensured that the organization’s financials were efficient so as to increase its capacity to meet its strategic goals.
∼ Coordinated, analyzed and reported the financial performance to the Sector Head, (financial performance,
projections and other special projects as required).
∼ Ensured that the automotive team segregated the financial statements of the business units and automated the inter-
company transactions.

3. ∼ Ensured increase in profitability and business efficiency by developing & implementing cost cutting measures.
∼ Oversaw the external audit, reviewed results and recommended for approval the audited financial statements.
∼ Managed the IT applications for BMW group according to the requirements of BMW and Rolls-Royce guidelines.
General Management
∼ Analyzed business opportunities, risks and conducted sensitivity analyses for identified alternatives.
∼ Developed & implemented new daily and monthly dashboard for top management and dealers.
∼ Created new procedure of vehicles and spare parts ordering in order to optimize the inventory levels.
Key Highlights:
∼ Focused on Jaguar and Land Rover business along with the management team, managed to win the importer ship
and established the business for the group.
∼ Successfully developed a profit center concept, with KPI’s assigned to each profit center manager, linking reward
with targeted measures.
∼ Played a key role in decreasing the fiscal year end closing from 5 months to 1 ½ months.
∼ Ensured to double the size of business in four years and grew profitability more than five-fold.
∼ Implemented new dealer management system (Autoline) and integrated it with SAP Financial.
∼ Successfully implemented SAP Financial and Human Resources and integrated the dealer management systems with
SAP.
∼ Promoted in Jan 2012 Commercial Director for the Commercial Vehicle Business Unit.
PREVIOUS EMPLOYMENT
Nahdi Medical Company, Saudi Arabia, (#1 Pharmacy chain in Saudi) as VP, Finance & IT (Jul 2007 – Aug 2008)
Key Highlights:
∼ Devised & implemented new policies & procedures and implemented a plan to replace loosing pharmacies and
reduce waste.
∼ Managed to roll-out in 5 months new Point-of-Sale and stock replenishment system in more than 450 pharmacies.
∼ Enhanced returns on capital employed by almost double, by eliminating low return divisions.
∼ Planned for the implementation of Oracle system.
∼ Succeeded to move out the distribution business without loss.
Ahmed Hassan Fitaihi & Co., Public Company, Saudi Arabia, as Director of Finance (Apr 2005 – Jun 2007)
Key Highlights:
∼ Revitalized and enhanced entire financial, accounting, risk management, budgeting, introduced strong
management policies, established operating systems, processed to accommodate growth and improve bottom-
line financial performance.
∼ Identified and negotiated acquisition or partnership to accelerate growth and regional expansion.
∼ Managed to get the 2nd corporation granted the Capital Market Authority approval to raise capital through
rights issue to finance the expansion plan.
∼ Successfully negotiated bank facilities with 2 banks in Saudi with favorable terms.
∼ Spearheaded a project to establish corporate policies and procedures for accounting, inventory control, cash
management and treasury benchmarked with best practices.
∼ Derived a project to improve profitability through eliminating non-value added activities, and increasing
investment income.
∼ Managed to reduce inventory shrinkage by 62%.
 Magrabi Optical Group, Saudi Arabia, as Director of Finance (Apr 2002 – Apr 2005)
Key Highlights:
∼ Implemented best-in-class financial analysis, reporting and management systems.
∼ Negotiated SR 100 million Saudi Riyals of bank revolving credit facilities for management buyout and to finance
the fast expansion plan with more favorable terms.
∼ Planned & implemented a comprehensive profit improvement program which reduced direct and indirect
expenses.
∼ Planned the process workflow of the finance and warehouse functions to successfully implement SAP.
∼ Developed a plan to hedge the fluctuation of Euro exchange rate.

4.  Bristol-Myers Squibb (Multinational Pharmaceutical), as Finance & Operations Manager, Saudi (Mar 1995 – Mar
2002)
Career Progression:
∼ Finance and Operations (Distribution & Importation) Manager , Saudi (Mar 1995 – Mar 2002)
∼ Financial planning and analysis section head, Egypt (Apr 1992 – Feb 1995)
∼ IT supervisor, Middle-East (Mar 1990 – Mar 1992)
∼ Junior Accountant, Middle-East Scientific Office (Aug 1988 – Mar 1990)
PROJECTS
 Title: Hafil Operational Excellence, Hafil School Transport, Saudi Arabia (12 months)
Team Size: 32
Project Value: SAR 28m
Technologies Used: Tyler, Versatrans/ Vehicle Tracking (AVL)
Description: Optimize routes to improve efficiency through different routing options based on GIS analysis,
streamline processes through automation using AVL, 2 way communication devices and attached sensors with Tyler
software.
Role: Project Sponsor
Responsibilities: Initiated the project and identified project objectives, deliverables, and team leader. Approved
project charter, budget and vendor selection and monitored project progress.
 Title: BMW Profit Centers, M Y Naghi Motors, Saudi Arabia (9 months)
Team Size: 26
Project Value: SAR 3m
Technologies Used: SAP Strategy Management / Autoline
Description: Map profit pools, identify key lead and lag measures for each on them, automate KPI calculation by
integrating the Autoline transaction system with SAP Balanced Score Card, train the assigned profit center managers
of how to use the Balanced score card to improve his profit center's KPIs..
Role: Project Leader
Responsibilities: Identified profit pools. Liaised with department heads to map the new business processes to
implement the Autoline system. Deployed the profit pools into the ERP system as profit centers. Assigned profit
center manager on profit centers. Developed lead and lag KPIs with the respective profit center manager.
 Title: eRetail, Nahdi Medical Company, Saudi Arabia (6 months)
Team Size: 65
Project Value: SAR 12m
Technologies Used: ACPAC / In-house developed eRetail system using SQL
Description: Develop and implement Point of Sales and auto stock replenishment systems on 450 pharmacies across
all cities in Saudi, integrate with ERP.
Role: Project Leader
Responsibilities: Reviewed and approved project charter. Assigned the project team. Monitored project progress.
 Title: Distribution Restructuring, Bristol-Myer Squibb, Saudi Arabia (18 months)
Team Size: 6
Description: Spin off distribution, move the distribution business smoothly to a capable distributor.
Role: Finance/ Legal Team Leader
Responsibilities: Assess the capabilities of all distributors, their strengths and weaknesses, propose highly ranked to
BMS HQ, negotiate new contracts terms and conditions with the selected distributor(s), and facilitate moving assets
and employees to the distributor.
CREDENTIALS
Academic:
 The American Institute of Certified Public Accountants (2000), passed the 4 parts of the CPA examination in
California (Audit 87%, FARE 83%, LAW 81%, ARE 85%)
 BSc Commerce (Accounting), Ain Shams University (1989)
Trainings & Courses:
 INSEAD France - Leadership Transition program Part 1: Oct.15- Part 2: Jan.16
 Develop self & team using MBTI (2013)
 SAP Business Intelligence & BSC (2011)

5.  International Financial Reporting Standards (IFRS), E&Y (2006)
 Fast accounting closing monthly and year end, ISO 9000, IIR, (2004)
 Leadership is a choice, Four roles of a leader, Steven Covey (2002)
 Leadership development, Bristol-Myers Squibb (2000)
 Financial Management – American University of Cairo (1994)
Workshops/ Conferences:
 Team Building Workshop (2014)
 Jeddah Economic Forum (2013)
 BMW Group Conference (2011)
Membership:
 Member in IMA (Institute of Management Accountant)
Award:
 Awarded the President’s Award in May 2002 from Bristol-Myers Squibb Head Quarter after a completion of the
distribution restricting in Saudi Arabia.
PERSONAL DETAILS
 Date of birth: 10 Apr 1968
 Fluent in Arabic & English
 Passport No: A02620288; Vali Till: 13/09/2017
 Visa Status: Employment
 Address: Sharbatly Village, Villa 11-04, Prince Metib St., Jeddah
 Nationality: Egyptian
 Preferred Locations: UAE, Saudi Arabia

6.  International Financial Reporting Standards (IFRS), E&Y (2006)
 Fast accounting closing monthly and year end, ISO 9000, IIR, (2004)
 Leadership is a choice, Four roles of a leader, Steven Covey (2002)
 Leadership development, Bristol-Myers Squibb (2000)
 Financial Management – American University of Cairo (1994)
Workshops/ Conferences:
 Team Building Workshop (2014)
 Jeddah Economic Forum (2013)
 BMW Group Conference (2011)
Membership:
 Member in IMA (Institute of Management Accountant)
Award:
 Awarded the President’s Award in May 2002 from Bristol-Myers Squibb Head Quarter after a completion of the
distribution restricting in Saudi Arabia.
PERSONAL DETAILS
 Date of birth: 10 Apr 1968
 Fluent in Arabic & English
 Passport No: A02620288; Vali Till: 13/09/2017
 Visa Status: Employment
 Address: Sharbatly Village, Villa 11-04, Prince Metib St., Jeddah
 Nationality: Egyptian
 Preferred Locations: UAE, Saudi Arabia