1. 1 | Mahmoud Swida
1
Mahmoud Swida
KSA, Riyadh 11352, P.O.BOX 270097 | M: 0966540610898 | E:4msw ida@gmail.com
Executive Management
- Accomplished executive w ith domestic “KSA” Experience in pharmaceutical operation, P&L oversight, multichannel product
distribution, and marketing involving both startup and grow th originations, results oriented, decisive leader w ith proven
success in new market identifications and strategic positioning multimillion of Saudi riyals pharmacies chains organization
Track record of increasing sales and grow ing bottom line w hile spearheading operational improvement to drive productivity
and reduce cost , excel in dynamics , demanding environment w hile remaining pragmatic and focuses.
- Revenue and profit margin targets, Organic grow th, Customer satisfaction score, Retention of top talent.
- Achievement of w orking capital targets viz. day’s sales outstanding and inventory days.
- Implementation of qualitative objectives viz. business process changes, IT upgrades, HR interventions, etc.
Core Competences
Professional Experience
Zahrat Al-Rawdah Pharmacies .LLC, Riyadh, Saudi Arabia (Jan 2000 – Present) over thank 15 yeas
A Member of Planet pharmacies LLC, http://www.planetpharmacyme.com
Planet Pharmacies L.L.C. (known as Planet Pharmacy) is a Joint Venture between Global Investment House and Julphar
Pharmaceuticals. Ras Al Khaimah based Julphar is recognized as the largest pharmaceutical manufacturer of generic drugs
in the Middle East. Global Investment House is a leading financial institution based in Kuwait. Together these leading
companies have provided a strong partnership for the future success and growth of Planet Pharmacy. With an investment
fund of over US $300 million Planet Pharmacy has region-wide exclusive agency agreements with major international brands
and an annual turnover of over US $100 million which is growing rapidly. Established in late 2007 Planet Pharmacy grew
from the acquisition of independent pharmacy businesses located across the United Arab Emirates, the Sultanate of Oman
and the Kingdom of Saudi Arabia.
 Country M anager – 2012 - Present :
Provide executive leadership for SAR 240 million turnover for pharmaceutical retails business w ith 80 branches, w arehouse
and net filed profit SAR 28 million and profit margin 11.6%
Led operation and strategic direction w ith full responsibility for bottom-line factor, including long range planning, new product
range management, and business development process. Provide cross functional management, Direct CEO, CFO and eight
line managers. And general oversight of 250 employee. Direct all operation for organic grow th and new business
 Influencing & Persuasion
 Communication
 Team Management
 Collaboration
 Result Orientation
 Customer Centricity
 Execution
 Decision Making
 Planning & Budgeting
 Problem Solving
 Visionary Leadership
 Institution Building
 Entrepreneurial Skills
 Global Mind-set
 Budget & sales forecasting
 Risk management
 High-stake negotiations
 Key partnership
development

2. 2 | Mahmoud Swida
2
establishment, refine organizational structure. Oversee major legal decisions and preform monthly financial evaluation of
company results.
Key Achievement:
- Create a more responsive and market- driven organization resulting in increased sale form SAR 136 million to SAR 240
million in three years. uplifting bottom line dramatically form SAR 8 Million to SAR 28 million
- Substantially improved productivity w hile reducing staffing and operational cost by 20%
- Opening new 48 Branches – organic grow th expected turnover SAR 100 million and profit margin 15%
- Establish w holesales business w ith turnover SAR 11 million and 10% profit margin
- Opening new market channel by Establishing new product range over than 30 new products
Manufactured on France, Germany and turkey
- Develop and introduced successfulnew operation business El Salam Group
- Develop and introduced successfulnew operation business Greens pharmacy chain for domestic market
- Return company to high profitability through strategic and efficient restructuring.
- Best achiever 2012-2013-2014 – Group Level
Responsibilities:
- Lead the development, implementation, monitoring and reporting of the business’ strategy and annual budgets for the KSA
operations. Achieve budgeted grow th, revenue and profitability targets and ensure compliance w ith w orking capital policies.
Lead by example and embed a culture of customer centricity across the organization leading to best in class customer
service. Provide direction and oversight of all business functions and ensure compliance w ith Planet Pharmacy’s standards
and values.
- Ensure sustained development and grow th of Planet Pharmacy’s profile and presence in KSA. A key element of this area
w ould be to build and maintain strategic relationships and netw orks to support business grow th and operations.
- Ensure effective staff management, including efficient manpow er planning (including Saudization), resourcing and team
development , Direct the development of strategies, w orkplans and budget targets for the retail business and all departments
in KSA. Lead by example and guide / motivate employees to develop customer centricity and operate as per Planet
Pharmacies values. Meet w ith Department Heads on a w eekly basis to evaluate and monitor performance, address key
challenges, and provide guidance and support to ensure achievement of sales and profitability targets and compliance w ith
w orking capital policies.
- Submit regular progress reports to the group general Manager , highlighting best practices, areas of under-performance,
variances in actual and budgeted targets, and recommending appropriate corrective actions. Work in close collaboration w ith
the Finance Manager to review the business’ financial position, ensure effective control and management of the budget, and
prepare monthly / quarterly / annual financial reports and statements.
- Collaborate w ith Group Marketing Manager to develop a marketing and promotions plan for business in KSA. Manage
marketing activities in KSA, including all advertisement, promotional and brand management initiatives for the Retail and
Wholesale divisions.
- Collaborate w ith Group IT Manager to identify the business’ current and future IT needs in KSA and ensure they are reflected
and addressed in the Group’s overall IT strategy.
- Establish and ensure compliance w ith best in class practices in health & safety, quality, customer service and operational
excellence. Ensure any non-compliance issues are effectively addressed and prompt remedial actions taken
- Monitor and analyses trends and developments in consumer behavior, regulatory environment and competitor landscape
that might affect the business’ position in KSA. Provide feedback and recommendations to Operations Director and relevant
Department Heads
- Promptly mediate all escalated grievances and/or issues from employees / business functions in KSA.
- Maintain strong relationships and regular contacts w ith Government authorities (Ministry of Health, Ministry of Labor etc.),
suppliers, media agencies, private bodies and other external stakeholders. Leverage these relationships as and w hen
necessary to attain best commercial outcome for the business.
- Identify and develop, in conjunction w ith Group general Manager and Commercial & Business Development Director,
opportunities for business development
- Devise and develop regional recruitment and manpow er plan in line w ith the business needs and requirements.
- Recruit, lead and motivate staff, empow ering employees through implementation of an effective succession plan and
incentive scheme and provision of ongoing personal and professional training
 Operation manager 2010 – 2012:
Directed business operation for KSA branches for SAR 100 Million, 55 Branches middle region “Riyadh”
Directed regional organization, including national area manager, spearheaded vision, strategies, started procedures and
execution of global business operation, oversaw staffing, strategies directives and training of area managers and

3. 3 | Mahmoud Swida
3
Develop company w ide sales forecast – directed local project team through due-diligence, prioritization and development
Reposted directly to the country manager
Key Achievement:
- Conceived innovative sales strategy that increased annual company revenue 20%
- Captured extraordinary market share and revenue results leading for opening new business and develop the organic
grow th planes and developing product ranges and increasing sales up to SAR 136 million
- Effectively lead local team to proven results across multiple line of business , resulting in 15% cost reduction
- Successfully identified and resolve system" issue during the implementations phase , resulting 10% lead time for go-live
- Earned top-performance achievement aw ard as result of outstanding contribution
 Pharmacist 2000 - 2006
 Pharmacy Manger – (2000 – 2001)
ALSHAA Pharmacy, Egypt
 Pharmacy Manager – ( 2001 – 2006 )
Zahrat Al-Raw dah Pharmacies .LLC, Riyadh, Saudi Arabia
Education and Credentials
- Lead Zone , Advanced Management competencies , April 2015
- Lead Zone , The Preforming Manager , December 2013
- MISSOURI STATE UNIVERSITY USA, MDI - Management Development Institute MDI - Management Development Institute,
IPM - Institute Of Professional Managers - MINI-MBA, 2011
- TANTA UNIVERSITY — TANTA, EG
Bachelor of Pharmaceutical science, May 1999