George Crocombe

1. Ancillary Product
Analysis
Newspaper advert poster

2. Image
I have used an image of my main actor in a race. The
image was taken at the top of a hill. Both of these factors
have meant that the image shows him clearly trying hard
and represents the racing perfectly. His facial expressions
show the pain he is in, telling us that he is really trying.
This links to the name of my documentary as he is quite
clearly actually Fighting for First.
In the image the actor is using the same bike and cycling
kit as featured in the documentary. This helps make the
image straight away linked to my main piece as not only is
it the same person but also using the same props.
I took the image using my DSLR and then edited it in Adobe Lightroom. This allowed me to produce a high quality striking professional quality
image which is completely in focus and has all the colours corrected, of a high resolution and lots of contrast and overall a good look to it. The
background of the image is out of focus due to using a low aperture and it being far away. This means that the part of the image that I want to
be seen, the bike and rider is in focus and quite clearly the main aspect to the image.
The image is very striking. You cant see all of the subjects
face so there is no direct mode of address to attract the
audience, however I like this as it makes him look more
mean and adds to the “fighting” to win and not just racing.
Once again linking to my main product and brand identity.
The mis en scene in the image such as the race board on
the bike and the course markings in the background help
to make the scenario easily identifiable as a race and not
just someone riding a bike.

3. Text
The text used is short and to the point. It simply states the
name of the documentary, the fact that it is a new
addition and confirms that it is a documentary not a series
or reality TV etc. And finally the start time and the date
that it starts. This is then followed by a web address for
the website for the program.
The text relates to the image as it says fighting and due to
the body language and the nature of the environment the
image is taken in it is clear that the actor is fighting to win
this race.
The font used for the text is Elteka Pro. This is a font that I
have found to be as close as possible to the official
channel 4 font. This make the poster look like a real
channel 4 production. It is in size 27pt for the top line and
18pt for the following two. This allows for the title to be
easily read from far away and then the additional
information read easily when the attention of the
audience has already been caught by the title and the
striking main image.
The text is backed onto a white rectangle for each line of text. This is in order to allow it to be easily read as the background colours of the
image could blend into the black text and make it hard to decipher. Using one box per line rather than 1 big rectangle gives a cleaner look by
covering less of the image than one big box on the page.
The text is positioned to the bottom left hand side of the image to ensure that it doesn't’t cover any important aspect of the image. In
addition to this having it on the left hand side makes it easier to read as we read from left to right. Finally it has been put there to make the
poster even as the C4 logo is positioned on the middle right.