Typography research

1. BY: DOAA ELMNAYNEH

3. The mood board on the previous page is mainly focused on different digipak front covers which include a use of typography in order to write the artist/bands name and album title. The mood
board has been focused one Electronic dance music genre which I will also reflect in my digipack. Through the mood board I have concluded that the vast verity of Electronic dance artists have
used similar font style which I consider to be typical and convention of the genre. The set typography style for Electronic dance music genre mainly includes capital, sharp edge fonts used that are
either bold or thinner depending on the information they give their importance. However, we have exceptions which can be seen through Avicii’s digipack. Through this the fonts have a more
creative and abstract approach which I may consider using in my own digipak production. In addition, throughout the Electronic dance music genre typography is a significant element of the
digipak. This is because its mainly replacing any visuals on the background allowing the typography to stand out the most and making it the main visual interest. Moreover, in the mood board I
have created in the previous page we can notice that the font colours mainly contrast with the background colour this adds to the idea of making the text really stand out and easy to read for the
viewer’s. The colours are usually delicate for the eye in order to produce an appealing digipak. This is something that I will defiantly consider within the making of my own digipak.
On the right hand side are all the chosen font designs which I have created and
believe fit into the Electronic dance typography style. I have chosen various
different fonts, some in which are bolder than others. Some include sharp and
curved edges as well as a more creative approach which can be seen in my second
font. For all the fonts I have designed I applied the “THE WALK” album title as an
example in order help me see how the fonts differ from on and another. I also
experimented with very thin font such as the 7 and 8 font.
Overall, I have the fonts which I think are most suitable for and EDM cover and
advert is the sixth font design. This is because it is very similar compared to the
others yet it still really stands out. also, it looks very professional. It is also san serif
which means it much more professional. Not only, that but easy to read and suits
my target audience. Furthermore, through the research have done not typograph
for EMD covers most of them are very simple and san serif. This is why for now I
have decided to go with this particular font. The name of this is ‘Alternative Gothic’.
I also experimented with kerning, thickness of the font and much more. This
enabled me to gain a better looking and attractive outcome. As you can see in the
fifth font the kerning of it is too and doesn’t look as appealing for that reason in
the font after I decided to not do this a lot.
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4. Looking back at my artist logo creation, I first began by
researching existing artist logos. The images on the left show
some of the logos. Throughout my research and analysing
different logos I have noticed that Electronic dance genres use
bold fonts with sharp angles and geometrical shapes. However
the main element which they use are bold abstract fonts to
represent them. As a result of this I have used these ideas and
inspirations within my own creation of the artists logo “Glitz”.
The final outcome is seen on the right hand side of the page
numbered as 1. As you can see I have included all the features
found within my research. However, I decided not to add
geometrical shapes as it wasn’t a convention of the Electronic
dance genre and I felt that it ruined my logo deign, as you can
see through the button right image numbered 2. This is because
the golden highlights are enough to standout instead of the
geometrical shapes. Within my research I found that Electronic
dance artist mainly used bold text which allowed for easy
recognition of the logo from a far distance. Due to this I have
decided to go with a bold font. Not only that, but the inspiration
of the abstract and unusual font design came from the “ZEDD”
logo design. Due to the fact that I decided not to used
geographic shapes I went with the idea of choosing a cool font
which will be used to represent the artist name. The colour
which I chose to go with is black this is simple and the main logo
colours for the existing Electronic dance artist logos were either
black or white. Overall, I chose black because it goes very nicely
with gold. The reason why I chose to add gold highlights as it
makes the logo standout against the other Electronic dance
artist logos. Not only that but, it enables the font edges to look
sharper and attract the viewers attention instantly onto the logo
as its not simple black. As I have mentioned above I did not add
an abstract shape as it doesn’t really go nicely with my overall
text design as you can see from the image on the top right
numbered 2. I feel like it makes it look too busy and confusing.
Overall the design really stands out and goes well within the
Electronic Dance industry. 1. Number 3 is alternative design
which I made but I will not be using as I like the first one more.
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