2. The Pixar animation logo uses a plain, bold, black font for the text to allow it
to stand out clearly and easily. The text stands out well against the light blue
background which compliments the logo, instead of making a harsh tone. The
‘I’ in Pixar creates character for the logo; by using a lamp instead of text. The
bulb of the eye shows the dot on the ‘i’ but allows description to the logo, by
creating a shadow and glow underneath the letter – which creates a faint
outline to underline a few of the letters; this image demonstrates the
‘animation’ of the production and makes the logo easily recognisible.
Furthermore, the small text ‘animation studios’ gives clarification to the
production company without taking attention away from the important name
‘Pixar’.
3. This logo has a lot of detail and uses a big image to make up half of it. The
image of the old fashioned camera stands to the side of the text, so that it
doesn’t take away from the title but also allows the film strip to run behind the
first word ‘creature’ in the logo; the use of the image of the camera helps
make sense of the film strip. The word ‘creature’ is placed in the spaces of the
film strip with a light, black text – the text is light to blend into the strip yet
black, to allow it to stand out against the white background. Also, the
‘production INC.’ is written underneath the film strip but inline with the
camera, so as to not run over it. A different font is used to stand out against
the main name ‘creature’ and show its purpose as a production company. The
whole logo is in black and white to blend in together and show their
relation/connection.
4. This logo uses a descriptive background that blends in and add detail to the
logo text. The background shows a golden and blue background with
rich, gold buildings standing around it; this shows the expensive, great
production company it represents. The text ’20th Century Fox Television’ is
shown within the background, as a building. It is in a gold text, to relate to the
background and smaller buildings whilst adding a boldness to the logo.
Furthermore, the text is shown as a building, representing a firm company.
There are lights lighting up a bit of the sky around the text; making the
building seem important and highlight it – the whole design of this logo is
very intricate and memorable.
