1. Erika M. Grayson
941-900-7099
http://www.ErikaGrayson.com
e.m.grayson27@gmail.com
PROFESSIONAL SUMMARY
Award-winning sales-and-marketing leader for more than 20 years in industries including home sales, pharmaceuticals,
and fitness. Result-driven problem solver with an instinct for streamlining business processes and an innate ability to
recognize and adapt to clients’ needs. Strong communicator in both English and Spanish, with expertise in recruiting
and coaching high- performing teams. Self-starter who works well under pressure and with others.
PROFESSIONAL EXPERIENCE
GETTEL TOYOTA, Bradenton, FL (VIP Coordinator) 3/2015-Present
Currently identifying existing service clients for upgrades and new-vehicle sales
Client contacts and marketing opportunities conducted in both English and Spanish
WATERLEFE GOLF & RIVER CLUB, Bradenton, FL (Director of Sales and Marketing) 2/2014-01/2015
• Maximized sales and member retention via development and implementation of an annual
marketing plan
• Increased membership sales via television, newspaper and magazine publications, e-newsletters,
email blasts, press releases, social media, and website maintenance
• Planned and executed various events such as golf tournaments, Manatee Chamber luncheons,
non-profit dinners, and continuing-education outings for physicians
• Grew brand awareness via participation in Manatee and Anna Maria Chamber events,
Lakewood Ranch Business Alliance, Manatee Association of REALTORS®, and qualified new-home
communities, among others
PAYSERV SYSEMS, Sarasota, FL (Regional Payroll Sales Representative) 8/2013-1/2014
• Targeted companies with 20+ employees for promotion of payroll, HR, and time-keeping solutions
• Exceeded six-month sales quota by 20 percent
• Implemented Strategic Marketing Plan (Cold calling, BNI, Referral Partners & Chamber)
GOLD’S GYM, Indianapolis, IN (Assistant General Manager and Membership Consultant) 2011-2013
• Increased membership sales by 35% over previous year
• Implemented social-media marketing strategies
• Responsible for business-to-business sales and marketing
• Designed a referral program which grew sales among Spanish-speaking members
HOME RUN REALTY and FC TUCKER, Indianapolis, IN (REALTOR®) 2001-2011
• Received “Top Salesperson of the Year Award”
• Coached teammates in proven sales techniques, which increased team sales by 10 percent
• Spearheaded Latino-Outreach Marketing Program for the team
BEAZER HOMES (Previously Hansen & Horn), Indianapolis, IN (New Home Counselor) 2005-2008
• Exceeded quarterly sales goals three out of four quarters
• Recommended to friends and family by 97 percent of customers
• Expanded REALTOR® sales by hosting Broker open houses and Broker-relations events
• Designed a customer-appreciation program which increased referral sales by 35%
ELI LILLY & COMPANY, Indianapolis, IN (Hospital, Specialty and Retail Sales) 1998-2001 & 2004-2005
• Exceeded sales quotas annually and received “District Achievement Award” in 1998, 2000, and 2004

2. Erika M. Grayson
• Recipient of numerous “Best Practice Awards” at regional and national meetings
• Elected as PAC (Political Action Committee) Representative for California Southern District and as Diversity
Council Representative in 2000
EDUCATION
UNIVERSITY OF SOUTHERN CALIFORNIA, Los Angeles, CA
• Earned two Bachelors of Arts with Honors in Broadcast Journalism and Political Science
• Full Scholarship Recipient, USC International Communication Study Abroad Program in four European
Countries
ADDITIONAL EXPERIENCE and SKILLS
Fluent in Spanish (reading, writing, and speaking)
Proficient in most major software, including Microsoft Office, Sales Force, and Cyber Golf
Active in BNI (Business Networking International) and the Manatee and Anna Maria Chambers of Commerce
Humane Society Volunteer Coordinator in Indianapolis, IN
News Writer and Producer at CBS in Los Angeles, CA
Commercial Spokesperson for Muscular Dystrophy Association and AIDS Awareness
Intern and Campaign Assistant for California State Assemblywoman Deborah Bowen
NYSL Boys’ Soccer Coach U6/U7
PADI Certified Advanced Open Water Diver, Medic First Aide