1. Kristin Moyer Ford
12829 NE 73rd
St • Kirkland, WA 98033
(425) 214-2971 • kmoyerford@gmail.com
Summary of Qualifications
•Experienced leader in marketing, sales and management
•Creative promoter and coordinator of contests and events
•Effective communicator that fosters strong relationships
Marketing & Customer Relations Work Experience
2013-Current Starbucks Corporation Seattle, WA
Shift Supervisor Bridle Trails Store #10766 Kirkland, WA
• Manage baristas and store operations
• Manage cash tills and balance safe
• Manage customer service issues
• Manage food and beverage inventory with store manager and co-shift supervisors
1998 – 2005 Ford Motor Company Dearborn, MI
Regional Brand Manager (2004) Seattle, WA
• Developed Tier II dealer advertising campaigns with $25.2 million budget
• Managed $1.5 million regional marketing and incentive budget
• Implemented 2004 regional marketing strategy resulting in a 10% increase in regional F-Series sales
• Launched 6 new Ford vehicles, including the Ford Mustang and Hybrid Escape
• Developed regional sales contest for 20 dealers to Kauai, HI
• Assisted Field Managers in creating and executing contests and events in their zones
• Supervised, trained, and provided performance reviews for marketing specialist and intern
Field Manager (1999-2003 & 2005) Seattle, WA
• Managed multiple Ford/Lincoln Mercury dealer territories in the Seattle and Portland metro markets
• Performed consistently at or above 110% of wholesale and profitability objectives
• Out-performed regional car market share performance by .9% and truck performance by 1.7% in 2002
• Received highest NADA (National Auto Dealer Assoc.) dealer contact satisfaction rating in Region
• Developed and implemented two major marketing events in Portland, OR, in 2003
• Created first regional women’s marketing forum for corporate and dealership female employees
• Developed zone/territory, incentive based dealer contests (inner-zone and cross-zone)
• Mentored and trained incoming Field Managers
Marketing Communications Analyst (1998) Irvine, CA
• Operated $250M Marketing Communications budget for Lincoln Mercury Headquarters (LMHQ), in
coordination with individual vehicle brand teams and marketing department managers
• Trained departments in newly launched accounting system
• Served as liaison between marketing and corporate controller’s office for internal control processes
• Planned and managed LMHQ Brand Communications Advisory Board monthly dealer meetings and events

2. • Coordinated and transacted all vehicle giveaways and sponsorship vehicle procurements: PGA, LPGA, Directors
Guild Awards, GQ Man of the Year Awards, Cirque d’ Soleil, Mercury Pro Cycling Team, 2000 Lincoln LS
VIP/celebrity launch
1997-1998 Kaufman Meeks & Partners Newport Beach, CA
Marketing Coordinator
• Sought, obtained and coordinated meeting efforts for potential clients
• Oversaw quarterly newsletter and company catalog
• Coordinated all award entry requirements including photography and collaboration with PR specialist
1995-1997 Creative Design Consultants Costa Mesa, CA
Marketing Coordinator
• Facilitated market research efforts, responsible for competitive and in-house project photography
• Coordinated all award entry requirements including photography and collaboration with PR specialist
• Prepared all job contracts for Marketing Manager and President
• Planned and coordinated annual Pacific Coast Builders Conference party
• Hired and managed Marketing Assistant
1994-1995 Markland Industries Irvine, CA
Dealer Relations Representative
• Developed new dealer network for concept products and maintained dealer network for privately owned
manufacturing company
• Repaired relationships with estranged dealers, contributing to 15% increase in after-market sales department
revenue
Other Leadership & Management Experience
2006-2008 Gold Creek Community Church Mill Creek, WA
Women’s Ministry Director
• Developed and managed women’s weekly event with 200+ women at 2500+ member church
• Developed and managed women’s annual events, community events and weekend retreats
• Recruited and coordinated large numbers of volunteers for various events
• Developed and mentored leaders for small groups and various ministries
• Developed and maintained positive working relationships with other department leaders
• Personally counseled church members in coordination with Lead Pastor, specifically pre-marital counseling
Education
Arizona State University, Tempe, AZ
Bachelor of Arts, Journalism and Telecommunications, 1993
Honors: Deans’ List, 1993
Ford Motor Company, Dearborn, MI
Field Management Level Training Program, 1999-2003
American Association of Christian Counselors
Certificate in Biblical Counseling, 2005

3. Honors: 98% average performance across exams
Microsoft Office Suite Certification
Currently undergoing, certification due June 2015