Rollins_Jhalil_Degreeabreviation_PB1_2024-2222.pptx

1. Project & Portfolio: Week 1
Sports Marketing and Media
January 14, 2024

2. - Short Term Career Goal:
- Immediately after graduation in, 2025
- Land an Entry level content creator role for the NFL
- Connect with current NFL content creators, and apply for positions on
NFL.com
- Long Term Career Goal: (2035)
- Build and Independent Content Creator Company known for helping high
school, college and professional sports players with quality content to
help them with exposure.
CAREER CATEGORY:
CHANGING CAREERS

3. - Job Occupation
- Potential Job Titles;
- Content Creator
- Content Strategist
- Video Editor
- Associate Editor College sports
PROFESSION

4. TARGET AUDIENCE
College Athletes
Professional Athletes
Youth Athletes
Sports Fans
Sports Trainers
Football Players

5. COMPETITION
- Alex Mowery
- Work Experience
- University Of Pittsburgh as a Social Media Content Strategist
- Photographer for Pitt Athletics
- Live Content Correspondent
Noteworthy Experience
Live Content Correspondent for the Steelers
Skills and Proficiencies
Photography-
Overall Online Presence:

6. - Core Values
- Quality
- Creativity
- Responsibility
- Growth
- Intelligence
- Passion:
- Vision
- Increase in veiws from fans, and more hype for the NFL all around the World
IDENTITY

7. - Promise-
- I help athlete create content for exposure and to increase the marketability of
players to earn NIL money from college sports and more sponsorships for
professional athletes. While inspiring young kids to keep playing sports.
- Live Visual Story-Telling
PROMISE & POSITION

8. - Industry Events
- 2025 NFL Combine
- March 2nd-5th in Indianapolis, Indiana
- Objective: Meet and create content of incoming players for the leagues draft and also
showcasing the skills of college athletes to all of the fans in the NFL and as well as teams.
- 2025 NFL Draft
- April 27-April 29th and location is to be determined
- Objective: Now this event will be more so for than fans and getting to show them who there
teams has added which brings you to so many different people in the world of football.
- Elevator Pitch
- The NFL is growing more and more every year and there are so many ways to interact
with fans of each team. Having a live content correspondent to share with the fans that
love this sport and this team and give them a sense of involvement like they are apart of
the team.
- Mentorship
- Im looking for mentor that has 10 to 20 years of experience as a content creator for a
major professional organization. Someone who is christian and believe in there
NETWORKING

9. - Online Id Calculator scores
- Volume: High
- Relevance: High
- Diversity: High
- Validation: Low
- Brand Archetype
- Archetype: The Entertainer
- To live a life filled with humor, fun, and play to encourage torahs to do the
same to lighten up the world.
DIGITAL MARKETING
Digital Marketing Strategy to improve
Online id calculator scores while exuding
Brand Archetype
Focus Variables: Validation
Type of Content : Live Content posted to
multiple sites giving people a chance to
see what going on during the game while
its going on or even if they stepped away
for a second. Images and recordings of
the game.
Primary Tools for distribution: Instagram
and Twitter and TikTok. You would
promote the game as its going showing
was going one in case a fan misses
something so they can have people
engaged at all time.

10. - Technical
- Quality Images
- Task: Create quality mages sports teams
- Org: Nation Football League
- Date: January, 14 2024
- Quality Recordings
- Task: Create Quality recordings for sports teams
- Org. National Football League
- Date: January, 14 2024.
PROFESSIONAL
DEVELOPMENT
Transferable
Public speaking
Task: Attend Press conferences
after games and pre game
Org: National Football League
Date: January, 14 2024.
Professional Writing
Taks: Develop your writing skills
by following the Develop writing
skills course.
Org: Linkedin.com
Date: March 2023

11. - Mowery. A [Alex] (January 14, 2024)https://www.alexmowrey.com/about/
- https://www.kayeputnam.com/brand-archetype-entertainer/
- Careerblast,tv,(January 14,2024) Careerblast resources. https://careerblast.tv/online-id-
calculator-results/?resultsimageurl=http%3A%2F%2Fcareerblast.tv%2Fwp-
content%2Fuploads%2F2020%2F12%2FCB_NewDistinct-slower-ID-
Calculator.gif&description=This+is+the+nirvana+of+online+identity.+A+search+of+your+name
+yields+lots+of+results+about+you%2C+and+most%2C+if+not+all%2C+reinforce+your+unique
+personal+brand.++Keep+up+the+good+work.+And+remember+that+your+Google+results+ca
n+change+as+fast+as+the+weather+in+New+England.+So%2C+regularly+monitor+your+online
+identity.+That+way%2C+if+something+negative+or+off-
brand+crops+up%2C+you+can+address+it+quickly%2C+before+it+gets+out+of+hand.+++++W
e+sent+additional+Online+ID+Calculator+results+to+the+email+address+you+provided.&result
=Congratulations%2C+you+are+digitally+distinct.&result_cta=We+sent+additional+Online+ID+
Calculator+results+to+the+email+address+you+provided.&graphurl=http%3A%2F%2Fcareerbl
ast.tv%2Fonlineid%2Fimage.php%3Fx%3D3.5%26y%3D5#gf_4
- LinkedIn corporation (January 14, 2024) Develop Your writing skills
https://www.linkedin.com/learning/paths/develop-your-writing-skills?u=50813145
REFLECTIONS